Growth Marketer, Modern Treasury
$90-120k
Offers Equity
Payment operations solutions
Be an early applicant
Payment operations solutions
101-200 employees
Be an early applicant
$90-120k
Offers Equity
101-200 employees
Company mission
To transform how teams mov and track money - to support impactful businesses rooted in trust and transparency.
Role
Who you are
- 2+ years of Growth Marketing experience in a start-up environment
- Proficiency in LinkedIn Ads and Google Ads (Meta is a plus)
- Experience with marketing automation platforms and CRM systems
- Familiarity with basic SEO principles and a desire to learn more
- Excellent copywriting abilities
- A mix of creative and analytical energy
- Comfortability working across multiple concurrent workstreams
What the job involves
- We’re looking for an early career Digital Marketer to join our Growth team
- In this role, you will support a portfolio of initiatives across paid and organic channels to grow pipeline and awareness of Modern Treasury
- This is an opportunity to join a world-class marketing organization with the potential for significant ownership, growth, and impact on bottom-line revenue
- Leveraging strong foundations in performance marketing and an interest in mastering organic and other channels, you’ll take ownership of building and executing an experimentation roadmap to unlock new growth opportunities
- You’ll help us optimize existing campaigns and explore new channels, driving meaningful pipeline growth and awareness for Modern Treasury
- Help build the experimentation muscle by developing and executing on a quarterly roadmap of channel and message tests
- Monitor campaign performance, optimize for key metrics, and implement budget adjustments
- Track top-performing messages and creative, consistently communicating insights to the broader team
- Collaborate with design team to develop compelling ad creative that resonates with our technical audience
- Analyze competitor digital strategies and identify opportunities for differentiation
- Learn our content management system (Sanity, Vercel) to build and ship landing pages and SEO tools designed to increase organic traffic
- Work with internal and third-party writers to create and deploy new content and optimize old content
- Conduct keyword research to identify new content opportunities that align with our product offerings
- Support the implementation of structured data and other technical SEO elements
- Orchestrate multi-channel marketing journeys to drive key engagement metrics and pipeline
- Support the development of a cohesive cross-channel messaging strategy
- Analyze engagement metrics and optimize campaigns based on performance data
- During your first week you will:
- Set up and manage audience segmentation in our marketing automation platform
- Onboard with our team
- Review calls with customers across different verticals to understand their payment operations challenges
- Dive into our market research to develop a deep understanding of our target buyer personas and their needs
- Study our industry primers on payment operations, bank integrations, and modern financial infrastructure
- Review Modern Treasury’s current and past growth initiatives
- During your first six weeks you will:
- Develop and present a comprehensive paid media experimentation roadmap for the quarter
- Review prospect and customer conversations to better understand our buyer personas and product-market fit
- Complete training on our content management system and build your first landing page
- Launch your first conversion rate optimization experiment on our website
- Analyze our current marketing funnel and conversion metrics across channels
- During your first twelve weeks you will:
- Design and launch a multi-touch lifecycle marketing campaign targeting a specific customer segment
- Present detailed analysis and recommendations from your first round of paid media experiments
- Take ownership of our monthly SEO content calendar and publication process
- Optimize at least three existing landing pages based on performance data
- Begin contributing to our weekly growth team meetings with data-driven insights
- Work with the broader marketing team to align digital initiatives with field marketing events
Our take
Modern Treasury is a fintech company looking to modernize legacy B2B banking by accelerating the pace of payments. Its payments operation software offers real-time transaction tracking and an API or dashboard to help companies manage payments from a single place. With approximately $120 trillion in B2B business payments processed annually globally, Modern Treasury is tapping into a huge market opportunity.
Key to the success of its offering has been to renovate legacy payment methods, such as checks. Its software significantly reduces the processing time required to carry out transactions - and is applicable across a broad swathe of high-value sectors like real estate, healthcare, and financial services.
With rapid market expansion and accelerating digital transformation, Modern Treasury has experienced impressive growth since its 2018 founding, quickly achieving Unicorn status. Partnerships with Metropolitan Commercial Banks and products like Global ACH highlight suits value and adept navigation of a growing customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2022
$50m
SERIES C
Oct 2021
$85m
SERIES C
Total funding: $183.2m
Company HQ
Union Square, San Francisco, CA
Leadership
Dimitri Dadiomov
(CEO)They studied at Stanford and Harvard, and have held senior positions at Foundation Capital and LendingHome.
Matt Marcus
(CPO)A Dartmouth graduate and former Y Combinator member, they previously worked at LendingHome as a Senior Software Engineer.
Sam Aarons
(CTO)They studied Computer Science at Columbia and were a Senior Software Engineer at LendingHome.
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