Growth Marketer / Pay-Per-Click Specialist, Gravitee.io
$70-95k
2-5 days a week in office (Boulder, CO)
API management platform for APIs, Events and Agents
Job no longer available
API management platform for APIs, Events and Agents
101-200 employees
Job no longer available
$70-95k
2-5 days a week in office (Boulder, CO)
101-200 employees
Company mission
To unify sync and async, easily and securely.
Role
Who you are
- 3-5 years of dedicated SEM experience
- Proven expertise in Google Ads, YouTube remarketing & display
- Have a ROI mindset as it relates to paid media
- Proven ability to understand a technical product being marketed to a developer audience
- Proven ability to write direct response ad copy for Google Ads
- Capable of aggregating, analyzing and presenting paid / organic search performance data – and provide recommendations for improvement
- Very familiar with GA4 / analytics, Google Search Console & tools like SEMRush
- Proven experience with on page optimization & technical SEO; ability to translate these understandings into actions for web developer, content teams & other stakeholders
- Proven track record of marketing B2B SaaS products
Desirable
- Proficient with HubSpot ads / reporting
- Agency experience
- Experience managing Social Paid and/or Organic (LinkedIn Ads)
What the job involves
- As our first dedicated Growth Marketer, you will have the opportunity to lay the foundations for a high performing SEM team as Gravitee.io exponentially grows. You'll develop, implement, track and optimize digital campaigns across multiple platforms to ensure efficient customer acquisition. You will be responsible for strategizing, building, launching, optimizing & reporting on paid / organic search campaigns & conversion rate optimization initiatives
- Creating and optimizing customer acquisition campaigns across paid search campaigns – demo requests, free trials & pricing requests
- Writing / testing ad copy, headlines, page titles & meta descriptions
- Monitoring performance / spend across all paid search channels
- Maintaining a demonstrable ROI on paid media and constantly refining the ratio of paid media spend to pipeline generated
- Reporting on performance, identifying where we can scale, highlighting areas to improve, etc. – pulling data from various sources (HubSpot, GA4, Google Search Console, Google Ads & Microsoft Ads platforms)
- Working with product marketing team to build out organic search campaigns to grow organic traffic & protect top organic rankings
- Working with Marketing Ops to ensure all tracking & technical setup is in place & validated
- Auditing top performing & underperforming web pages for SEO opportunities via interlinking, on-page optimizations / updates, technical SEO updates
- Using a mix of SEO tools / CRO tools to understand intent & improve conversion rates across key pages
- Performing competitive analysis for paid search / organic search programs
- Create high performing email nurture campaigns
Our take
APIs are key to digital transformation, enabling faster connections and greater agility for businesses. However, managing hundreds of APIs at once can be a major challenge for large organizations. Gravitee.io is one of the companies addressing this need, entering a market expected to exceed $200B in the coming years.
Gravitee.io is tapping into a rapidly growing space, following the success of companies like Mulesoft, which was acquired by Salesforce, and Plaid, valued at $13B. With nearly 75% of large US organizations looking to expand their use of APIs, the demand for effective API management is clear.
With strong funding and the market's growth, Gravitee.io is well-positioned to make an impact. As more businesses rely on APIs, the company is gearing up to help organizations streamline and manage their complex tech ecosystems.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Employee endorsements
Growing fast
"Gravitee is growing really fast. The platform is open source and people are always keen to help/support each other. People in the company are..."
Company benefits
- Home Office Setup Support - Get up to €/$/£350 to kit out your perfect remote workspace.
- Co-working Allowance - Employees receive a monthly co-working allowance of €/$/£80 to work from inspiring spaces.
- Monthly Travel to London Hub - European team members can travel to our London Hub monthly to collaborate and connect with their teams in person.
- Time off - 25 days holiday/in addition to in-country national holidays.
- Mental Health Days - 3 days a year just for you because your well-being matters.
- Healthcare Plans - Opt into your local healthcare scheme from day one.
- Volunteering Days - 2 x paid days each year to give back to causes you care about.
- PerkBox Access - Enjoy exclusive discounts, wellbeing perks, and more.
- Professional Development Stipend - £/$/€1,000 annually to improve your skills and fuel your growth.
- New Starter Lunch Allowance - €/$/£25 a month for your first 3 months; lunch is on us while you settle in.
- Enhanced Parental Leave - Supportive leave policies that go beyond the standard.
- Birthday Day Off - Celebrate you! Take an extra day off around your birthday.
- Annual Company Offsite - Once a year, we bring the entire team together for a company-wide offsite—time to connect, align, and make memories.
- Team Lunches & Events - Regular get-togethers to stay connected and celebrate wins.
Company values
- Passion: Work with excitement - At Gravitee, we value passion and clarity in what drives us—whether mastering your craft or innovating for the future. Let your enthusiasm enhance your expertise and inspire continuous improvement.
- Hold Nothing Back: Go above and beyond - Second place has never been good enough for you. And you love doing what it takes to win. It’s not just about hard work; it's about determination and prioritizing others. It's about pushing yourself, and your team, forward.
- Professionalism: Communicate with respect - We believe in proactive and courteous communication with everyone. Over-communicating is better than under-communicating, ensuring we meet needs with professionalism and care.
Company HQ
London, UK
Articles
Salary benchmarks
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Diversity, Equity & Inclusion at Gravitee.io
- At Gravitee, no employee or applicant, client, colleague or supplier, will be treated less favorably on the grounds of their sex, marital status, race, color, nationality or ethnic or national origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.
- Our aim is to ensure that everyone who works here has an equal opportunity to develop a successful career, where everyone is treated with respect and dignity and decisions in the workplace are made free from the effects of bias and prejudice. We are committed to treating all of our clients, visitors and research participants respectfully, fairly and equally.
- At Gravitee we treat all our staff equally and fairly, with the utmost respect and understanding of individual and personal circumstances. We actively identify opportunities for everyone to pursue and thrive in our workforce, being essential for building an innovative and inclusive future. We encourage and support women working and learning, as well as promoting progression opportunities, acknowledging their minority in our industry. Not only does it help narrow the gender pay gap having a diverse STEM workforce, but it also prevents biases in the products and services that Gravitee designs.
- For more about our policies click here: https://www.gravitee.io/about/diversity-equity-and-inclusion
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