Partner Development Lead, Smartly.io
+Equity Grants
AI-powered advertising platform
Job no longer available
AI-powered advertising platform
501-1000 employees
Job no longer available
+Equity Grants
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- The successful candidate will combine strategic thinking with creativity to execute on high-impact programs
- 7+ years of experience working in partnerships and/or business development efforts
- Previous experience of working with or at one of the social platforms
- Demonstrated success negotiating enterprise-level business terms with partners
- A strong sense of urgency around delivering on team and individual projects
- Excellent communication, storytelling, and presentation skills with the ability to build materials and present findings effectively at the executive management level
- Successful track record in identifying, engaging and executing innovative integrations
- A demonstrated ability to evangelize and influence across all levels of an organization
- Owned outright or significantly contributed to a large P&L in a growth business
- Bachelor’s degree or equivalent, MBA preferred
What the job involves
- Smartly’s Global Partnerships Team is responsible for growing our strategic partnerships with platforms and integrated partners
- As a part of Smartly’s journey becoming a multi-platform player, we need to nurture and improve our relationship with platform partners like Meta, Snap, Pinterest, X, Google & TikTok in order to drive new business, retain & grow existing customers, improve our product-market fit and deliver cross-functional solutions
- As a Partner Development Lead you will work closely with the regional GTM teams, product management teams, marketing teams, and multiple other functions across the company to strengthen Smartly’s position globally
- You will play a key role in developing growth strategies and executing strategic projects with Platform Partners
- You’ll be at the forefront of the fast-paced digital marketing industry, allowing you to continue to learn & develop at speed whilst also growing and nurturing your own annual target, managing exec-level relationships and scaling the operations of an ambitious growth company
- Day-to-day responsibilities include being the strategic lead on all Platforms initiatives, working cross functionally with marketing and product teams internally, executing partner joint business plans, and pitching and growing Smartly’s footprint across the respective product, marketing, and sales teams at the Platforms
- Define and execute a business development strategy that leverages Smartly’s core ads products to deliver value to the respective partners ecosystem
- Work with product and tech teams to prioritize platform-specific feature roll-outs, creating the business case and working with partners to maximize impact
- Build data-driven, scenario-based models to evaluate business impact of strategic and business development initiatives (e.g., platform expansions, co-marketing, etc.)
- Manage and grow credible senior relationships at and across Platforms to scale new business initiatives that drive future growth, expansion, and profitability
- Develop product integration strategies, lead cross-functional programs, and be responsible for wide-scale adoption of Smartly across Platforms
- Play a key role in moving the company strategy forward with our Platforms via an fluent understanding of other Smartly teams' connected strategies and goals
- Pursue new and creative ways to expand Smartly market share, identify new partnership opportunities, and capitalize on emerging trends across the Platforms
- Be relied on for independent strategic decisions and input
- Create and develop collateral materials including slides, one-pagers, and internal documents to support business initiatives and communication
- Be comfortable pitching in sales meetings and creating your own narrative to effectively convey the value proposition of Smartly’s products and services
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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