Marketing Intelligence Analyst, Vortexa
+ Equity options
Real-time energy cargo tracking
Open for applications
Real-time energy cargo tracking
101-200 employees
Open for applications
+ Equity options
101-200 employees
Company mission
To provide unprecedented access to the global waterborne oil and gas operations data to support market efficiency and sustainability.
Role
Who you are
- This role requires someone with a passion for process, data, and technology, who can bring structure to a fast-moving, high-growth environment
- If you thrive on driving operational excellence and love working in a data-driven culture, this role is for you
- A data-driven marketer with a background in data science, statistics, or any closely related analytical disciplines, with a deep understanding of marketing automation, lead management, and funnel optimisation
- Skilled in marketing tech tools similar to Marketo, Salesloft, Outreach, Lusha, ZoomInfo, ReachDesk, Clearbit, Drift, Salesforce, attribution software, and others, with a passion for using technology to drive growth
- Experienced in detecting trends, analysing large datasets, and providing in-depth marketing analysis to help shape future marketing strategies
- A strategic thinker who can turn data into actionable insights and communicate them effectively to stakeholders
- Detail-oriented with excellent project management skills, capable of overseeing multiple initiatives simultaneously
- Comfortable in a fast-paced environment, with the ability to adapt quickly and deliver high-quality work under tight deadlines
What the job involves
- As a Marketing Intelligence Analyst at Vortexa, you’ll play a critical role in ensuring the smooth operation and optimisation of our marketing funnel
- You will own key processes in automation, lead management, and performance tracking, while delivering data-driven insights that enable our marketing team to perform at its best
- With a background in data science, and/or statistics, you'll help scale our marketing efforts by refining workflows, enhancing data accuracy, and optimising the use of marketing tech tools
- Marketing funnel management: Manage and optimise the entire marketing funnel, ensuring efficient lead flow from Marketing Captured Lead (MCL) to Marketing Qualified Lead (MQL) through to sales handoff and conversion
- Lead routing & automation: Manage and refine lead routing processes, automation, and approval flows in Marketo and Salesforce, ensuring leads are properly assigned, nurtured, and tracked
- Marketing data & analysis: Analyse marketing performance data and generate in-depth data-driven and actionable insights to support campaign optimisation and improve conversion rates
- Use your expertise in trend detection and statistical analysis to anticipate market shifts and guide strategic decision-making. Create and maintain reporting on marketing OKRs/KPIs and overall effectiveness
- Reporting: Prepare monthly, quarterly, and half-year marketing reports, providing key insights and recommendations
- Tech stack optimisation: Oversee our marketing tech stack (Marketo, Infinigrow, Google Analytics etc.), ensuring smooth integrations and system optimisations that support business growth
- Data quality & compliance: Ensure the accuracy, consistency, and hygiene of our marketing data, and uphold compliance with relevant data protection regulations
- Process documentation & optimisation: Develop and maintain documentation for lead management, marketing automation, campaign execution, and reporting processes
- Continuously seek opportunities to streamline workflows and increase efficiency
- Performance marketing: Support the performance marketing function by ensuring accurate tracking, reporting, and attribution for all campaigns
Salary benchmarks
Our take
Vortexa provides market-leading real-time data and advanced analytics for energy and shipping markets. With an accurate and complete picture of waterborne flows and freight dynamics, Vortexa covers crude oil, refined products, LPG and LNG, across all vessel classes. The company sits at the confluence where hard data meets deep tech and machine learning, bringing together all the physical aspects of the tanker shipping universe.
With $1.8T of trades on water per year, the physical energy market is still one of the most opaque markets in existence today. Data is fragmented and incomplete, leading businesses to make high-stake decisions in the dark.
Vortexa’s forward view of tonnage supply up to 35 days ahead and real-time utilisation data at high frequency and granularity, help market participants to make well-informed, high-stakes chartering and positioning decisions quickly and confidently. In 2023, venture capital from Communitas further consolidated Vortexa's strength in the market. The company’s clients include oil supermajors, commodities trading houses, investment banks, brokers, and ship owners, spanning globally.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"The level of Autonomy I am provided in my role is fantastic and breaks the many barriers I used to experience in my previous workplace. Being able..."
Funding (last 2 of 4 rounds)
Jan 2024
$34m
SERIES C
Feb 2021
$19m
SERIES B
Total funding: $60.5m
Company benefits
- A flexible working policy - accommodating both remote and home working, with regular staff events
- Workplace Pension Scheme via The People's Pension
- Private Health Insurance offered via Vitality to help you look after your physical health
- Global Volunteering Policy to help you 'do good' and feel better
Company values
- Pioneering spirit
- Excellence focused
- Fast moving
- Driven mindset
- Building together
Company HQ
City of London, London, UK
Articles
Leadership
Fabio Kuhn
(Founder & CEO)Former Head of BP’s global front-office trading technology programme and innovation group. Has held technology and analytical leadership roles at Uniper, was a Quant Trader in a Statistical Arbitrage hedge fund and worked at the NASA Ames Research Centre.
Diversity, Equity & Inclusion at Vortexa
Dominika Wojcik (People Operations)
- Https://www.vortexa.com/insight/celebrating-pride-tony-mcaffery-diversityco
- Https://www.vortexa.com/insight/celebrating-black-history-month-leke-sholuade
- Https://www.vortexa.com/insight/diversity-at-vortexa
- Https://www.vortexa.com/insight/celebrating-international-womens-day-at-vortexa
- https://www.vortexa.com/people/pride-month-at-vortexa/
- https://www.vortexa.com/people/mental-health-awareness-week-at-vortexa-2/
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