Field Marketing Manager, Bazaarvoice
$90-110k
UGC-based shopper engagement platform
Posted today
UGC-based shopper engagement platform
1001+ employees
Posted today
$90-110k
1001+ employees
Company mission
Bazaarvoice's mission is to build smarter shopper experiences across the entire customer journey.
Role
Who you are
- Key to this role is having a high degree of understanding of the modern B2B marketing mix and its ability to impact at the market segment level in a fast-paced, matrixed environment
- You’ll demonstrate a proven track record of strategy, leverage, and origination of marketing programs and campaigns to deliver pipeline and bookings growth through a variety of channels
- 5+ years of proven success in field marketing, demand generation, or B2B campaign management, ideally within a fast-growing SaaS company
- Deep understanding of B2B buyer journeys and segmentation strategies, with experience tailoring campaigns for different regions, tiers, and verticals
- Hands-on experience planning and executing events—from logistics to pipeline attribution—across formats and sizes
What the job involves
- We’re looking for a marketing professional with a proven background in B2B marketing who gets excited by the opportunity to define and orchestrate the marketing mix to effectively contribute to exceeding Bazaarvoice's regional business goals
- Highly geared to realizing the potential in collaborating with sales teams at all levels and driving growth in pipeline, booking, and revenue in the field, this position will be the subject matter expert for the North American regional team’s marketing effectiveness—delivering marketing-sourced demand and ultimately, revenue for the region
- The Field Marketing Manager is focused on providing input to the global team, localizing global campaigns, and supplementing them with region-specific campaigns aligned to business needs by segment and tier
- Reporting to the Head of Field Marketing – North America, you will work closely with the global marketing organization and VPs of Sales and their teams
- You’ll collaborate with other teams across the marketing and revenue organization
- You will also contribute daily to the continued long-term success of a strategic growth area for Bazaarvoice
- Collaborate closely with campaign, field, and regional sales teams as well as other stakeholders within Marketing, Sales (i.e. Sales Development Reps, Account Execs, Account Directors) and Customer Success to bring strategic marketing plans to life and drive pipeline and revenue
- Serve as an in-region demand generation expert for acquisition and upsell strategies, including partner-led initiatives, ABM programs, and vertical-specific tactics
- Own the regional marketing number (MQLs, marketing-sourced pipeline, and marketing-sourced closed-won business) and report on contribution to pipeline, booking, and revenue
- Plan and execute regional marketing programs, including in-person and virtual events, roadshows, executive dinners, trade shows, webinars, third party industry publication sponsorships and strategic partner events, aligned to pipeline and sales goals
- Build and execute tailored campaigns across customer segments (SMB, mid-market, enterprise), verticals, and key strategic accounts in partnership with Sales and Global Marketing
- Collaborate with Customer Marketing to support lifecycle campaigns that drive engagement, upsell, retention, and customer advocacy
- Create sales enablement materials, regional toolkits, and post-event follow-up workflows that increase campaign conversion and deal velocity
- Understand and analyze regional market trends, buyer behavior, competitive pressures, and sales challenges to inform strategy and campaign design
- Partner with key strategic and channel partners to co-market programs and expand reach through joint events, webinars, or campaigns
- Provide regular feedback and insights into global marketing for continuous campaign optimization and localization
- Work cross-functionally on product launches, messaging alignment, and go-to-market campaigns
Our take
As more and more consumers turn to peer reviews and ratings to inform their purchasing, businesses seek to incorporate this user-generated content into their marketing efforts. Bazaarvoice enables this authentic customer-powered marketing, turning social media into social commerce for the world's best global brands.
Bazaarvoice allows consumers to create and share ratings, reviews, questions, answers, and stories about products and brands on its clients' websites. It then syndicates that content across the web to reach shoppers wherever they are, boasting a measured positive influence on purchase decisions. On top of this, the company also gathers customer intelligence which it analyses and provides to clients so they can make real-time, informed business decisions.
The company has continued to consolidate its position, for example with the 2021 acquisition of Curalate, as well as more recent acquisitions such as that of creator marketing platform affable.ai. With the trend towards consumer-to-consumer purchase influence still very much underway, the company should find ample opportunity for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2008
$7.1m
SERIES C
Sep 2007
$8.8m
SERIES B
Total funding: $19.9m
Company benefits
- Dental & Vision plans
- Parental leave policies
- Mentorship with industry leaders
- Wellness programs
- Work from home opportunities
- Health insurance
Company HQ
Stonelake Office Park, Austin, TX
Leadership
Keith Nealon
(CEO, not founder)Advisory Board Member at Axonista. Previously President and General Manager of the Cloud Division at ShoreTel for 2 years, an Advisory Board Member at Smartling for 6 years, and CEO at Vyze for 4 years.
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