Product Marketing Manager, Deel
Customer Insights & Community
Global payroll for employees and contractors
Be an early applicant
Global payroll for employees and contractors
1001+ employees
Be an early applicant
1001+ employees
Company mission
To make a change for people everywhere by empowering companies to eliminate hiring borders—so anyone, anywhere in the world, can access new opportunities.
Role
Who you are
- 4+ years of experience in product marketing management sales-led growth or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action—you’re customer-obsessed, eager to join customer calls, and driven to uncover deep insights into their behaviors, motivations, and pain points
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills—you know how to distill quantitative and qualitative data into compelling, insight-driven narratives that convert and resonate
- Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content
What the job involves
- Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives
- With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work
- As a Product Marketing Manager, you will collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies
- You’ll own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights
- You’ll build Deel’s global community engine from the ground up, defining how workers and HR, IT, and Payroll leaders fuel our launches, shape our roadmap, and how data turns into decisive action across Product, Marketing, and GTM
- Be the owner of our Advisory Boards and scale HR, IT, and Payroll Advisory Boards end-to-end. Launch and facilitate monthly sessions that surface sharp insights, strengthen advocacy, and deepen executive relationships
- Turn feedback into action. Translate board signals into crisp recommendations that influence product bets, GTM priorities, and marketing narratives, and close the loop with stakeholders
- Power Deel’s community from zero to one. Design and run programs, campaigns, and experiences that leverage members of the customer advisory board, Deel Advocates program, and power users to fuel our launches. Amplify launches with community. Operationalize a playbook that turns community energy into earned reach during product announcements—brief advocates, seed assets, and measure impact
- Own customer storytelling. Lead interviews and partner with Field Marketing to ship standout case studies and customer-centric campaigns; collaborate with PR to place customer voices in media
- Lead audience research. Run consumer and market studies to map needs and opportunities; instrument VoC pipelines and build automated dashboards/alerts so stakeholders always have live insight to steer the roadmap
- Be the single source of truth on buyers. Own creation, refresh, and governance of personas and ICPs so GTM teams operate from one authoritative playbook
- Be the on-call customer voice. Advise any team with fast, data-backed guidance—bringing clarity on audience, message, and motion when it matters most
Our take
Remote work is growing exponentially, but global onboarding and payments haven't caught up. Deel is a payroll platform for remote teams that connects localized compliance and payments in one system of record, and automates everything.
Deel's goal is to offer every company that hires remote talents a one-stop-shop that makes onboarding, global compliance, and payments easy. The company's growth curve is one for the books, as it has been able to grow its customer base and team at an impressive rate. Its valuation follows suit, and now boasts being one of few businesses to hit $10+ billion just a year after hitting unicorn status.
With remote working here to stay, Deel has proven it got in at the right time, being well placed to capitalize on the trend of globally distributed teams. With such impressive backing, the company should be able to keep its success up as it moves into the future, bolstered by the release of new products and integrations that amplify the impact of its offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
277% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$50m
LATE VC
Oct 2021
$425m
SERIES D
Total funding: $679.8m
Company HQ
Mid-Market, San Francisco, CA
Leadership
Alex Bouaziz
(Co-Founder & CEO)Previously a Researcher in Environmental Engineering at Imperial College London. Co-Founder and former CEO of Lifeslice.
Shuo Wang
(Co-Founder & CRO)Previously a Researcher at MIT Newman Lab. Co-Founder and former CTO of Aeris Cleantec.
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