Marketing Manager, Redaptive
$115-145k
+ Annual bonus, subject to company and individual performance & equity plan participation
Little to no travel required
Managing energy-efficient upgrades for commercial buildings
Be an early applicant
Managing energy-efficient upgrades for commercial buildings
201-500 employees
Be an early applicant
$115-145k
+ Annual bonus, subject to company and individual performance & equity plan participation
Little to no travel required
201-500 employees
Company mission
To make buildings, cities, and the planet more efficient.
Role
Who you are
- This role is ideal for a highly strategic, hands-on marketer who thrives in complex B2B environments and can operate across campaign strategy, paid media, lifecycle marketing, and marketing operations — with strong instincts for website optimization, vendor management, and AI-enabled workflow design
- The ideal candidate brings deep expertise in LinkedIn advertising, display, email nurture strategy, website conversion optimization, and marketing systems orchestration, while also leveraging AI tools (e.g., LLMs, generative AI platforms) to improve speed, personalization, reporting, and campaign performance
- 6-8 years in B2B demand generation, ABM, digital marketing, or lifecycle marketing
- Proven experience executing enterprise or mid-market ABM programs
- Strong working knowledge of LinkedIn Ads, display platforms, retargeting, and paid optimization
- Strong experience with HubSpot (or equivalent MAP), Salesforce (or equivalent CRM), and intent data platforms such as ZoomInfo
- Demonstrated success in improving website conversion and nurture performance
- Experience managing multiple agencies and contractors simultaneously
- Strong analytical and reporting skills with pipeline orientation
- Demonstrated AI fluency, including experience applying LLMs and generative AI tools to marketing workflows
- Ability to move quickly, independently, and with strong executive judgment
What the job involves
- We seek a Marketing Manager to lead the execution and optimization of our Account-Based Marketing (ABM) programs and digital marketing strategy. This is a Denver based role working under our hybrid policy
- This person will play a critical role in driving pipeline growth, improving campaign efficiency, and ensuring operational excellence across our martech ecosystem
- Own the end-to-end execution of ABM campaigns aligned to target accounts, buying groups, verticals, and sales priorities
- Translate strategic priorities into multi-channel campaign plays across paid, web, email, and nurture
- Build, launch, optimize, and report on integrated campaigns designed to drive engagement, meetings, and pipeline
- Partner closely with sales, product marketing, and leadership to align messaging and account prioritization
- Lead execution and optimization of paid advertising programs (LinkedIn, Display, retargeting) with focus on audience segmentation, creative testing, and conversion performance
- Continuously optimize spending, audience segmentation, creative testing, and conversion performance
- Identify opportunities to improve CPL, account engagement, and influenced pipeline
- Own website performance strategy tied to ABM and demand generation goals
- Improve conversion rates through landing page optimization, CTA testing, messaging improvements, and personalization
- Partner with internal and external web resources to ensure rapid testing and deployment
- Develop and optimize nurture streams in HubSpot to support buying-stage progression
- Build persona- and account-specific nurture journeys
- Improve email performance through segmentation, timing, AI-assisted content iteration, and behavioral triggers
- Create scalable frameworks for always-on nurture and re-engagement
- Support and optimize the flow of data, lead routing, and campaign attribution across Hubspot, Zoominfo, Salesforce
- Ensure clean campaign execution, list hygiene, segmentation accuracy, and reporting integrity
- Build scalable workflows for account scoring, MQA support, lifecycle progression, and sales handoff
- Improve operational visibility across campaign performance and funnel reporting
- Manage multiple third-party agencies, freelancers, and specialist contractors
- Ensure deliverables are on time, on strategy, and aligned to performance goals
- Establish clear briefs, timelines, QA processes, and accountability measures
- Identify opportunities to consolidate vendors, reduce inefficiencies, and improve ROI
- Bring expert-level perspective on how AI can improve modern B2B marketing execution
- Use AI tools (LLMs, automation platforms, generative AI) to accelerate:
- Campaign ideation
- Audience and message personalization
- Nurture copy creation
- Reporting synthesis
- QBR and executive-ready insights
- Experimentation frameworks
- Design repeatable AI workflows that improve team speed, quality, and strategic decision-making
- Identify high-impact use cases where AI can reduce manual work and improve performance outcomes
- Engagement Type:
- Senior individual contributor with strategic ownership
- Cross-functional collaboration with sales, RevOps, product marketing, and executive leadership
- Meaningful early contributions expected within the first 60–90 days
Application process
- End Date: May 15, 2026
Our take
Mass adoption of clean energy appears to be in motion, but it's difficult to produce enough renewable energy to go around. Much of this problem lies not in the energy production itself, but instead in the energy efficiency of the devices that we use in daily life.
Redaptive provides an 'efficiency-as-a-service' program that promises to manage energy efficiency upgrades for entire buildings to prepare businesses to be suitable for renewable energy. The startup achieves this through taking care of planning, design, material choosing, and efficiency metering, promising to drive cost-effectiveness throughout the process.
Most businesses are enthusiastic to make the switch to clean energy, and Redaptive provides a means for them to achieve this. It is extremely well-funded, showcasing that investors see the value in what its offering. It has invested in accelerating its growth in projects and enhancing its offering to better serve its rapidly growing customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2024
$100m
LATE VC
May 2023
$50m
SERIES E
Total funding: $526.5m
Company benefits
- Medical insurance coverage (medical, dental, vision) starts first day
- Equity
- 401(k) match
- Paid parental leave benefit
- Flexible time away
- 12 company paid holidays
- Monthly stipend for mobile phone and home internet
- Remote and hybrid work options
- Employee referral program
Company HQ
Civic Center, Denver, CO
Leadership
Arvin Vohra
(CEO & Co-Founder)Having studied at UCB, they spent 3 years as a Technology Analyst at Northrop Grumman before 4 years at Lehman Brothers and Barclays Capital.
John Rhow
(President & Co-Founder)Studied Economics at Harvard before spending 11 years at Goldman Sachs and moving to Barclays.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job