Associate Director of Data Strategy, Wpromote

$105-125k

+ Possible annual performance bonus

Tableau
Looker
Google Analytics
Excel
Google Sheets
Salesforce
Hubspot
Segment
BigQuery
Appsflyer
Data Studio
Asana
Senior and Expert level
Remote in US

More information about location

Wpromote

Digital marketing firm specializing in customer acquisition

Open for applications

Wpromote

Digital marketing firm specializing in customer acquisition

501-1000 employees

B2BMarketingAdvertisingData Analysis

Open for applications

$105-125k

+ Possible annual performance bonus

Tableau
Looker
Google Analytics
Excel
Google Sheets
Salesforce
Hubspot
Segment
BigQuery
Appsflyer
Data Studio
Asana
Senior and Expert level
Remote in US

More information about location

501-1000 employees

B2BMarketingAdvertisingData Analysis

Company mission

Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.

Role

Who you are

  • 6+ years experience working in digital media and marketing environment
  • 6+ years experience working with media data
  • Strong client-facing experience at a digital media or performance marketing agency or similar environment
  • A functional understanding of marketing and advertising technology platforms including advertising (Google Ads, Meta Ads, etc), analytics (Google Analytics, Adobe Analytics, etc), tag management systems (Google Tag Manager, Tealium, Segment, etc) and data aggregation, manipulation, and visualization (BigQuery, Funnel, Google Data Studio, Tableau, Looker, etc)
  • Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis
  • Expertise in creating and implementing data taxonomy governance best practices across multiple ad platforms
  • Strong proficiency in Excel, Google Sheets, and Google Slides
  • Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
  • Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
  • Experience with Customer Data Platforms such as Tealium or Segment
  • Experience with Media Strategy & Optimization Methods
  • Familiarity with Data Privacy Regulations & Data Usage Guidelines
  • Experience with MarTech Architecture

Desirable

  • 1+ years of people management experience, including guiding and mentoring managers to enable a high-performing team and culture
  • Experience or familiarity with statistical concepts
  • Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
  • Experience or familiarity with Mobile Measurement Partners such as AppsFlyer or Kochava, or deploying tracking solutions within an app environment
  • Experience visualizing data to communicate analysis with stakeholders in Google Analytics, Google Data Studio, or other visualization platforms (Looker)
  • Understanding of Customer Relationship Management (CRM) systems such as Salesforce or Hubspot and their use in end-to-end measurement
  • Understanding of Identity Resolution platforms such as Liveramp or Experian

What the job involves

  • We’re looking for an Associate Director of Data Strategy to join our fast-growing Technology team here at Wpromote
  • In the role, you’ll help Wpromote performance marketers and their clients extract more insight and performance from their data by planning, prioritizing, and orchestrating multi-channel data and predictive analytics projects end-to-end
  • You’ll support a diverse portfolio of enterprise clients, and consult on a variety of data solutions unique to our clients’ Martech stack and business objectives, advancing their measurement maturity with Media Mix Modeling, incrementality testing, and predictive analytics
  • You’ll guide clients and client teams in building a comprehensive data model and taxonomy that can serve as an omnichannel single source of truth for marketing performance and analysis
  • You’ll craft data solutions in partnership with technical experts in analytics tagging and configuration, data engineering, and reporting, and data analysis to maximize data utility through our services and apps in Polaris, Wpromote’s marketing intelligence platform
  • You’ll manage a team of Data Strategy Managers each with their own books of business to maximize the value of Wpromote’s data services
  • Owning and project managing Data Strategy & Analytics tasks as needed for a portfolio of multiple clients, and tasks coming from our support queue
  • Acting as the strategic lead for end-to-end measurement solutions, partnering with technical experts in Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis
  • Working closely with paid media buyers to support analysis of performance measurement, and utilizing measurement solutions to define methods for optimizing campaign outcomes
  • Educating, training, and leading the build-out of data taxonomy across clients for use in reporting and media planning
  • Running weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion
  • Directly communicating with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue
  • Partnering with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders from our support queue
  • Creating new Asana task templates in partnership with Data Strategy & Analytics leaders to automate aspects of project management and productivity reporting across the team
  • Identifying new measurement needs for our clients and working with cross-departmental teams to develop new solutions that can be delivered to clients at scale
  • Coaching up mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place
  • Directly manage a team of Data Strategists and lead a Pod with DSA technical specialists
  • Evaluating the performance of direct reports, providing feedback, and helping team members set and achieve performance goals
  • Acting as a senior advisor across a variety of data strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture

Our take

Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.

Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.

Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Few candidates hear
back within 2 weeks

-12% employee growth in 12 months

Company

Company benefits

  • Unlimited PTO
  • Half-day Fridays every Friday
  • 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
  • 401(k) with company matching
  • Free, confidential Employee Assistance Program
  • Free weekly virtual workout classes
  • 100% paid parental leave policy for birth, adoption, and foster placement
  • Medical and dependent care FSAs
  • Wprotege mentorship program
  • LinkedIn learning and access to internal training and development
  • Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
  • Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards

Company values

  • Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
  • Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
  • Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
  • Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
  • Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them

Company HQ

El Segundo, CA

Leadership

Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.

Diversity, Equity & Inclusion at Wpromote

  • We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.

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