Growth Product Manager, SkinVision

• Thinks Strategically and Acts Decisively: You’re a strategic thinker who can translate big-picture goals into actionable, measurable growth plans
• Is Passionate About Health Tech and Mission-Driven: You’re motivated by the opportunity to make a difference, using your skills to promote early detection and proactive skin health
• Adapts Quickly and Learns Constantly: In a fast-evolving industry, you stay updated on trends and bring a curious, growth-oriented mindset to every challenge
• Thrives in Cross-Functional Teams: You excel in collaborative environments, working seamlessly with marketing, engineering, design, and customer success teams to drive growth
• 5-6 years of growth-focused product management experience, preferably in mobile or digital health
• Proven record in driving user acquisition, engagement, and retention for mobile apps or digital platforms
• Strong analytical skills with experience in experimentation and deriving actionable insights
• Proficiency in growth marketing tactics, A/B testing, funnel optimization, and user experience design
• Collaborative and cross-functional experience with engineering, design, marketing, and operations teams
• Familiarity with mobile app development, analytics platforms( looker), and growth marketing tools( Ahrefs,Braze,Google optimize,Amplitude, Mixpanel etc)
• Project management skills with a demonstrated ability to prioritize initiatives, manage cross-functional timelines, and execute growth projects effectively
• Conversion Rate Optimization (CRO) skills to enhance the effectiveness of landing pages, app store listings, and acquisition funnels
• Excellent problem-solving and communication skills
• Bachelor’s or Master’s degree in a relevant field (e.g., Product Management, Business, Data Science) is a plus
• Certifications in Product Management: Certification from recognized institutions, such as Product School, General Assembly, Pragmatic Institute, or similar,
• Professional Certifications in Analytics or Growth Marketing: Certifications such as Google Analytics, Growth Marketing (Reforge, CXL), or similar can be advantageous

Desirable

• As the Growth Product Manager, you’ll own the end-to-end growth lifecycle for the SkinVision app and digital products
• Your mission: to drive new user acquisition, optimize conversion funnels, enhance engagement, and boost retention
• Using data-driven insights, you’ll continuously iterate our growth approach, identifying the most effective channels and tactics to maximize user lifetime value
• Expand User Reach: Drive growth in new user signups, bringing early skin cancer detection to a broader audience
• Optimize Conversion: Improve onboarding and user flows to convert more users into active, engaged customers
• Enhance Retention: Implement strategies that increase user engagement and reduce drop-offs
• Data-Driven Efficiency: Use analytics to refine growth tactics, reducing acquisition costs and boosting ROI
• Promote Health Outcomes: Support SkinVision’s mission by fostering proactive skin health and early detection
• Develop and execute strategies to grow new user signups and active user base
• Analyze product metrics, user behavior data, and cohort trends to identify growth opportunities
• Design, test, and optimize campaigns for user acquisition, onboarding flows, in-app experiences, and retention tactics
• Collaborate closely with marketing, engineering, design, and customer success teams to deliver impactful growth initiatives
• Track growth metrics, develop growth roadmaps, and report on performance to leadership
• Keep current with industry trends, competitive insights, and best practices in mobile app growth