Director of Growth Marketing, Beyond
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More information about location
Provides short-term rental managers and owners the tools they need to get, grow, and keep revenue
Job no longer available
Provides short-term rental managers and owners the tools they need to get, grow, and keep revenue
101-200 employees
Job no longer available
+ Stock options
More information about location
101-200 employees
Company mission
To deliver a best-in-class revenue management solution for short-term rental owners and managers as it offers the tools they need to grow their listings, grow the value of each booking, and grow the profit margins of their business.
Role
Who you are
- Analytical: you’re comfortable leveraging data to make informed decisions and optimize resources accordingly
- Collaborative: you enjoy working with colleagues and communicate and influence effectively to successfully work with other teams
- Growth-minded: you are adaptable and have a drive for continuous improvement. You have a track record of up-leveling past reports through mentorship and educational guidance
- 8+ years of experience with an emphasis on B2C/B2B2C growth marketing (preferably in the technology industry) with at least 5 years in a leadership role
- Competency and fluency in SEO, paid media, automation, PLG, channel activation, and audience personalization
- Strong track record of driving growth marketing programs that deliver measurable business results, including inbound leads, top of funnel growth and increased revenue
- Deep experience with top MarTech platforms and/or tools and how to best leverage to better reach targeted buyers
What the job involves
- It's with that in mind that Beyond is looking to add a Director of Growth Marketing to our growing team
- Reporting to the Vice President of Marketing, you will have the opportunity to set the strategy and oversee the execution of full-funnel growth and acquisition programs
- This is a high-impact, high-visibility role that requires a unique combination of creative and analytical chops
- You will stay on the cutting edge of marketing best practices by researching the latest trends, gathering new ideas from industry leaders and competitors, and continuously optimizing growth marketing campaigns to ensure Beyond is efficiently and reliably generating high-quality pipeline and revenue from our self-service business
- Designing strategy for all paid and organic acquisition channels, as well as driving marketing programs intended to increase the awareness and reach of Beyond’s product
- Leading the team to execute on developing and optimizing compelling, high-impact campaigns and programs across digital channels (website, email, search, affiliates, etc.) to increase inbound acquisition and drive growth for our self-service segment
- Translating data, customer insights, and campaign performance into recommendations that continuously improve program performance through rigorous testing
- Establishing an operating model with the Product team to deliver consistent feedback loops to ensure that acquisition campaigns and products are efficiently accelerating growth for Beyond
- Creating the personalization strategy for campaigns and messaging across all audiences and geographies to drive growth for multiple product lines from our self-service audience
- Planning, managing, and optimizing spend for annual growth marketing budget to ensure we’re hitting our global revenue targets for our self-service business
- Establishing key performance indicators for growth marketing team to track, measure, and optimize funnel performance across multiple in-person and digital channels
- Being able and excited to generate your own analysis using the BI tools available or SQL
- Collaborating with key stakeholders in cross-functional groups to gain alignment and buy-in for ongoing plans of the business unit – including leadership in Sales, Marketing, Operations, and Product – and actively share business and marketing strategy with those stakeholders
Application process
- Have a video conversation with someone on our Recruiting team. This is a high-level conversation about your experience and interest, but also an opportunity for you to learn more about us
- Interview with our VP of Marketing for a deeper dive video conversation
- Interview with our Performance Marketing Consultant
- Complete and present an assignment to a panel of interviewers
- Have a final interview with our Chief Executive Officer
Our take
The demand for a short-term rental property depends on a wide range of real-time events, but this is often not considered when they are priced. Long-term analytics will often have an effect on prices based on annual events such as music festivals, but real-time events are rarely considered.
Beyond facilitates dynamic pricing solutions by finding the highest price customers are willing to pay for a short-term property rental. The startup achieves this through algorithmically analyzing real-time data such as customer information, current events and feedback to decide on a valuation.
The startup has supported thousands of property owners and 340,000 listings to date, holding a current focus on dynamic pricing for short-term renters on services such as Airbnb, Vrbo and Booking.com.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2019
$42.5m
SERIES A
Aug 2016
$2m
EARLY VC
Total funding: $46m
Company benefits
- Unlimited paid time off
- Global collaboration
- Equity options
- Paid parental leave
- Home office equipment purchasing
- US: 4% 401K match
- Private Health Insurance Plans
- Flexible work options
- Accessible senior leadership
- Professional development budget
- International travel opportunity
Company HQ
The East Cut, San Francisco, CA
Leadership
Julie Brinkman
(CEO)Share this job
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