Senior Regional Marketing Manager, Alteryx
UKI & Growth Markets
Analytics & data science automation
Job no longer available
Analytics & data science automation
1001+ employees
Job no longer available
1001+ employees
Company mission
To put data and AI to work for the Intelligent Enterprise.
Role
Who you are
- Bachelor’s Degree in Marketing, Communications, or a related field (or equivalent experience)
- 7+ years of B2B marketing experience, ideally within the tech or SaaS industry, with a focus on demand generation and regional marketing
- Proven experience leading and managing marketing teams, with the ability to inspire, coach, and drive performance
- Strong understanding of B2B marketing channels, tactics, and metrics, with expertise in demand generation, lead nurturing, and pipeline acceleration
- Data-driven mindset with experience using CRM (Salesforce), marketing automation platforms (Marketo an advantage), and analytics tools (Tableau, Google Analytics)
- Proven ability to align closely with sales teams and drive effective collaboration for shared goals
- Excellent project management and organizational skills, with the ability to manage multiple campaigns and stakeholders across different regions
- Outstanding communication and interpersonal skills, able to engage with stakeholders at all levels
- Self-starter with a proactive attitude, able to work independently and in a fast-paced environment
- Results-oriented, with strong problem-solving and analytical skills
- Adaptability and a "can-do" attitude, with the ability to thrive in a dynamic and evolving environment
- Must be legally authorized to work in the United Kingdom without restriction
- Ability to travel across the region as required (approximately 20-30%)
What the job involves
- We are looking for an experienced Senior Regional Marketing Manager to lead marketing efforts across the United Kingdom, Ireland, and Growth Markets (Benelux, Nordics, Spain, Italy)
- This is a critical role responsible for developing and executing demand generation strategies, driving pipeline growth, and managing a small marketing team
- As the Senior Regional Marketing Manager, you will own the marketing strategy, execution, and measurement for the United Kingdom, Ireland, and Growth Markets
- You will work closely with sales, sales development, and global marketing teams to build demand generation programs that drive brand awareness, lead generation, and revenue growth
- This is both a strategic and hands-on role that will require close collaboration with key stakeholders and the ability to manage a small team
- Develop, execute, and oversee the regional marketing strategy for the UK, Ireland, and Growth Markets (Benelux, Nordics, Spain, Italy) in alignment with sales and business goals
- Build and manage regional marketing programs across digital campaigns, field events, webinars, account-based marketing (ABM), and other channels to drive demand generation and pipeline growth
- Create localized marketing strategies that reflect the unique needs and opportunities in each market within the region
- Lead and mentor a small team of marketers, fostering a collaborative and high-performing environment
- Set clear goals, manage team performance, and ensure seamless execution of marketing campaigns
- Collaborate closely with sales teams to develop marketing campaigns that align with their goals, ensuring lead generation, pipeline creation, and revenue targets are met
- Manage marketing-driven campaigns and events that nurture prospects, accelerate opportunities, and drive deals to close
- Partner with the Sales Development Representative (SDR) team to track lead flow and optimize conversion rates at each stage of the funnel
- Work closely with global and EMEA marketing teams to leverage existing campaigns, content, and programs, ensuring alignment with the corporate marketing strategy
- Collaborate with the sales, partner and SDR teams to identify new market opportunities and support growth initiatives
- Coordinate with ABM teams to deliver highly targeted, account-based marketing initiatives for key strategic accounts in the region
- Use data and analytics to track the performance of marketing campaigns, drawing insights to optimize and improve results
- Measure and report on campaign performance, including lead generation, pipeline impact, and ROI
- Evaluate marketing programs’ effectiveness and recommend future investments based on data-driven insights
- Stay informed about market trends, customer needs, and competitive dynamics in the UK, Ireland, and Growth Markets
- Localize global marketing campaigns for relevance in the region, ensuring cultural and language alignment
- Implement scalable processes and systems to enhance regional marketing efficiency
- Set best practices for Northern Europe and Growth Markets that can be expanded across EMEA
Salary benchmarks
Our take
Alteryx brings a suite of tools to automate data driven processes on a large scale, massively speeding up data based procedures. The system also uses AI to analyse data and provide insights to enable rapid decision making.
What Alteryx does differently from other data science tool developers is focus on the accessibility of its software, taking a low code/no code approach. This allows for greater collaboration between people with differing skill sets, speeding up processes for its users.
The business has made some strategic partnerships over time, most notably with Snowflake and Blue Prism. And with AI becoming more, Alteryx is projected to make major inroads in its market as more companies turn to automated solutions for data analysis.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2015
$85m
SERIES C
Oct 2014
$60m
SERIES B
Total funding: $217m
Company HQ
Irvine Business Complex, Irvine, CA
Leadership
Dean Stoecker
(Executive Chairman)Dean began his career as a Sales Manager at D&B and Strategic Mapping for 6 years, before working as CEO of SRC for 13 years. In 1997, he co-founded Alteryx, serving as CEO from 2010, and has been Executive Chairman since 2020.
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