Director of Enterprise Demand Sales, Audigent
$130-150k
+ commission
Data management platform
Job no longer available
Data management platform
101-200 employees
Job no longer available
$130-150k
+ commission
101-200 employees
Company mission
Audigent's mission is to power virtuous connection and commerce through clean, intelligent data.
Role
Who you are
- Strong understanding of the programmatic ecosystem and relationships across DSP, data provider, publisher and SSP landscape
- 7+ years of digital, mobile and/or programmatic and/or audience data advertising sales experience with strong existing relationships with media agencies and/or brands direct
- 3+ years managing sales teams with a proven track record of exceeding goals
- Product mindset with strong technical acumen, with experience selling emerging technologies into c-suite level decision makers
- Experience in selling programmatic data and/or PMP deals
- Demonstrated success in a goal-oriented, highly accountable sales environment
- Interest in being a pioneer in a quickly transforming media category
- Desire to build on something already gaining exciting market traction
- Superior communication skills, including face-to-face presentations, phone and email
- Ability to think and plan strategically and be creative in their sales
- An entrepreneurial approach to business
- The ability to structure, negotiate, and close advertising deals
- Diligent work ethic, dependable, and ethical
- A strategic thinker who will support team and management in creating best-of-breed data and audience solutions for clients
- A self-starter, aggressive, able to work independently but cooperatively and enthusiastically to build a new business
- Thrives on being an expert and evangelist on industry trends to build relationships and gain traction with other industry thought leaders
What the job involves
- This role will focus on creating and driving platform sales channels and own the end-to-end go-to-market strategy with each, treating each partner as its own unique sales channel
- Success for this role is measured based on adoption of Audigent Curated Marketplaces and increased activation of Audigent PMPs within leading DSPs
- The Director of Enterprise Demand Sales will lead revenue growth across Audigent’s demand platforms, driving sales and collaboration in-market with a strategic mindset for building meaningful data & media solutions at the cutting edge of the cookieless programmatic space
- Action-oriented, proactive seller who has proven ability to identify, initiate and close complex business deals with multiple stakeholders
- Work with platform partners to drive net new revenue opportunity for them, bringing your own network of clients to
- Act as an operator, working across partners to help handle objections, overcome challenges and act as subject matter expert both in Audigent and our partners’ business
- Manage to revenue goals, leading activation and successful scaling of business in collaborating with partners
- Lead partner marketing initiatives between Audigent and platform partners to drive co-selling opportunities, including content development, case studies and events
- Lead QBR process to align Audigent partner commercial and technical teams on a recurring basis to drive further market adoption of joint solutions
- Develop foundational curated marketplace approach and product offering distinct to each platform partner with a strong understanding partner product roadmap and building joint offering
- Manage pipeline of business across existing and growing demand-side partners and SSPs, supporting their efforts to engage brand, agency and platform clients
- Work across Audigent’s strategic ad tech platform partnerships to drive revenue through, to, and with their respective sales teams through our curation offering
- Hold bi-weekly meetings with partner sales teams to address opportunities and challenges in sales of joint offering
- Develop and execute against the Audigent partner playbook, developing curation partners through multi-stage enablement, co-marketing and active deal proliferation
- Act as point with Audigent Head of Enterprise Sales, working with commercial, business development and technical leads at DSP partners in future-proofing initiatives
- Develop commercial engagements for integration of Audigent Real-Time Contextual (RTC) Service across DSP partners across ecosystem
- Lead conversations between DSP partners and Audigent technology teams towards integration of Audigent RTDP system and Hadron identity framework
- Orchestrate and further develop Audigent playbook for building channel sales growth across partners throughout the programmatic ecosystem
- Evangelize Audigent’s curation platform and practice, providing partners the necessary tools to white-label our offering and take to market strategically
- Ability to work in multiple paradigms representing each sales channel with proven track record to drive empowerment of individual data partner sales teams
Our take
It’s been a tough few years for data management platforms (DMPs). Initially designed to collect, segment, and distribute anonymous cookie-based data for the purpose of marketing, DMPs have been struck particularly hard by the phase-out of cookies by most major browsers in response to concerns over privacy. DMP Audigent, however, has been coming up with some innovative solutions to this challenge.
The founding team provide the company with remarkable industry connections that yield data from music, lifestyle, and sports industries. This consumer data is invaluable, but historically was not sold and packaged by music labels as meticulously as it might have been in other industries.
In terms of leveraging this data pool going forwards, Audigent has developed new products like the Hadron ID that can operate with greater privacy and efficiency in the cookie-less future of digital marketing. The company is demonstrating an adept, strategic approach to accommodating the rapid industry changes of recent years. If it can continue to do so whilst safeguarding its industry-specific data sources, it looks set for a solid future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2021
$19.1m
SERIES B
Nov 2019
$6.7m
SERIES A
Total funding: $31.7m
Company benefits
- Up to 100% towards Health, Dental, & Vision plans
- 401k
- Flexible PTO
- Onsite Professional Mentor
- Life, Disability & Travel Insurance
- Wellness Reimbursement
- Professional Development Training Reimbursement
- Referral bonuses
- Generous Maternity Leave
- Company Offsite Events
Company HQ
Acton, London, UK
Leadership
Brian Brater
(Co-founder & Executive Chairman)Previously co-founded Rawkus Records (sold to Universal Music Group in 2004), where they signed and developed classic artists like Mos Def, Talib Kweli, Kanye West, Eminem, and Dr. Luke. Subsequently co-founded digital media giant UPROXX (sold to Woven Digital in 2014) and Big Frame (sold to Dreamworks Animation and merged with AwesomenessTV in 2014).
Drew Stein
(Co-founder & CEO)Previously founded video advertising company DashBid, and alongside his work at Audigent is also the executive producer at The Station Media (which they founded in 2003), and Chairman/President of the Harriet & Esteban Vicente Foundation.
Shelton Mercer III
(Co-founder)Has served as COO at Delaware Valley Association for the Education of Young Children and Stop Hunger Now, as well as EVP at audience mobilization company Different Drummer. Alongside Audigent, is also co-founder of TwitCHANGE, founder and chairman of The Mercer Advisory Group and Mercer Innovation, and a strategic advisor for 1776.
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