Marketing Manager of Field & Partner Marketing, Sitecore

• Prior experience in Partner/Channel Marketing is essential, with proven experience creating and implementing demand generation, lead nurturing, and pipeline acceleration programmes, leveraging ABM
• Extensive experience in B2B digital/inbound marketing, including web and content marketing
• Experience with SaaS marketing and/or vertical marketing
• Demonstrated senior leadership and people management skills, with the ability to develop team members and support diverse skill sets
• Familiarity with marketing automation, web content management, web analytics, and business intelligence
• Proven record of supporting sales to meet or exceed pipeline and revenue targets, with strong cross-functional project leadership skills
• Exceptional communication skills, with the ability to convey complex ideas clearly to various audiences
• Highly motivated, adaptable individual who thrives in a fast-paced growth environment
• Strong budget management experience

Desirable

• To support Sitecore’s success and growth, we’re looking for a Marketing Manager of Field & Partner Marketing to lead strategy and demand generation for the UKI and Northern Europe regions
• This role is responsible for developing and executing a comprehensive marketing strategy that aligns with the global and regional go-to-market (GTM) strategy to support Sitecore’s revenue growth objectives in UKI and Northern Europe
• As the marketing lead for UKI & Northern Europe team, you’ll take an entrepreneurial approach, with a strong track record of defining marketing strategy and driving demand through both direct and partner channels
• Working closely with sales and partner organisations, you’ll influence stakeholders to drive collaborative success
• Experience in building impactful field and partner marketing teams and using data-driven insights to support pipeline and revenue goals is essential
• Strong sales and partner engagement experience is critical, as you’ll build mutually beneficial relationships with key partners, creating integrated plans that amplify Sitecore’s campaigns to drive shared demand
• Develop the UKI & Northern Europe demand generation marketing strategy, including a multi-channel marketing plan for field and partner programmes, aligned closely with the regional GTM and with a strong focus on Account-Based Marketing (ABM)
• Generate the pipeline required to meet revenue and growth targets for UKI and Northern Europe, partnering with regional Sales Leadership and key business partners to ensure alignment and support. Leveraging net new in the UK as the key priority
• Work closely with the sales organisation alongside partners to build a strategy that maximises business value and scales effectively within the regional marketing plan
• Partner with Corporate Marketing, Product Marketing, and Campaign teams to leverage centrally produced assets, adapting them for regional campaigns that drive demand
• Forecast, measure, analyse, and report on the effectiveness of marketing demand generation initiatives to dynamically manage the business and achieve results against key KPIs
• Manage the regional budget within agreed parameters to deliver established business outcomes
• Lead and develop your team to align with the global marketing agenda, ensuring tailored development plans to support personal and professional growth