Marketing UK Lead, yfood
Meal replacement drinks
Open for applications
Meal replacement drinks
201-500 employees
Open for applications
201-500 employees
Company mission
To drive innovation in the food industry using tech to solve global food issues affecting us all.
Role
Who you are
- You combine deep local marketing expertise with strong digital and social media competence and understand how to activate a brand across channels and communities
- You're able to work within a matrix structure and know how to collaborate across central and local teams. You're not just a planner – you're a builder
- Native English speaker or fluent in English with a deep understanding of UK consumer culture and media landscape
- 5–8 years experience in Brand Marketing or Integrated Marketing Roles in FMCG, DTC, Lifestyle or Food
- Proven track record in building brands, owning campaigns and leading channel execution
- Strong social media, influencer, and content marketing expertise
- Comfortable working in matrix organizations with dotted reporting lines and international collaboration
- Strategic thinker with a hands-on builder mindset
- Analytical skills and marketing planning experience (budget, ROI, KPIs, etc.)
- Entrepreneurial, driven and collaborative
What the job involves
- As our new Marketing UK Lead you’ll lead the transformation from a centrally steered marketing approach to a locally empowered structure – starting with you
- You will act as the strategic and operational lead for all local brand & marketing activities and play a key role in building the yfood brand in one of our most promising international markets
- Own the local marketing strategy and adapt the global brand platform for the UK market
- Drive brand awareness, relevance and credibility through culturally resonant storytelling
- Ensure consistent brand activation across retail, social, digital, influencer, partnerships & PR
- Translate consumer insights into tailored campaigns and own the UK brand calendar
- Build and lead the UK marketing team step by step – starting with yourself
- Collaborate closely with the international teams in Munich (Social, Brand Activation, Influencer, CRM, Performance, Trade Marketing) and lead for consistent and holistic local execution
- Prepare for future team growth (e.g. Junior Brand Activation, Trade Marketing UK) and define the needed roles and workflows accordingly
- Lead the implementation of campaigns across all major brand channels, integrating Social Media, Influencer Marketing, Content Creation, Brand Activation and POS
- Collaborate with the Retail team to support sell-in, listings and in-store executions
- Ensure strong performance tracking, KPI monitoring and budget efficiency across initiatives
- Reporting to the UK Country Manager, act as a strong marketing counterpart with clear ownership for the brand side
- Foster alignment and collaboration with central functions in Munich HQ (Media, Creative, Digital, E-Commerce, Trade)
- Ensure seamless cross-functional execution across local and central teams
Salary benchmarks
Our take
Meal replacement drinks are, perhaps surprisingly, beginning to gain more of an audience. The giant in the space is, of course, Huel, who has helped to shift the product’s focus away from weight-loss and towards the more modern trend for nutrition. Consequently, a steadily growing market has emerged over recent years that’s invited more players into the ring - yfood among them.
The company offers a familiar product spread: drinks, bars, and powders that serve as meal replacements containing all the essential vitamins, nutrients, and minerals, with an emphasis on natural ingredients. It’s available on home delivery and in health food stores, and marketed at those with an active, on-the-go lifestyle concerned about maintaining good nutrition.
In fact, the difference between the German company yfood and its US and UK competitors appears fairly slim, and predominantly one of branding. However, it has carved out a substantial niche for itself in Europe and has seen 100% annual year on year growth. In April 2023 Nestlé acquired just under half of the company's shares, a substantial exit for the investors backing the company. yfood, having been profitable for some time, will focus on increasing its market share and developing its product line.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2020
$17.7m
SERIES B
Jun 2019
$5m
SERIES A
Total funding: $22.9m
Company benefits
- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees
- Holidays are important. That's why we give you 30 days of paid leave a year
- Agility is key. That's why we work in a hybrid working model and offer you the opportunity to work with Workation from other EU countries
- Yfood cares. With a subsidised membership at Qualitrain you can do yourself good for only 29€ per month. For this purpose, we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management
- Away from the spot. We contribute €30 to your MVV ticket and offer you the opportunity to lease a bicycle at a reduced price through JobRad
- Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavours before anyone else. Otherwise, there's as much yfood as you can carry, free of charge for you, of course
- As a start-up, you often have to deal with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or a quiet drink
- Come as you are. Whether in a suit or a unicorn onesie. We don't have a dress code
Company HQ
Ludwigsvorstadt-Isarvorstadt, Munich, Germany
Leadership
Benjamin Kremer
(Co-Founder & Co-CEO)Previously worked in corporate private equity at Cinven, then Goldman Sachs.
Noel Bollmann
(Co-Founder & Co-CEO)Did a circuit of various investment, M&A, and VC-based roles at Munich Venture Partners, Deutsche Bank, Celesio, and Evercore.
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