Product Marketing Manager, Tulip Interfaces
+ Company equity.
3 days a week in office (Somerville, MA)
Global operations management platform
Open for applications
Global operations management platform
201-500 employees
Open for applications
+ Company equity.
3 days a week in office (Somerville, MA)
201-500 employees
Company mission
To democratize technology and empower those closest to operations to solve problems.
Role
Who you are
- You love translating technical and abstract concepts into concise, accessible language
- You work well with different stakeholders and can communicate needs and translate requirements across teams
- You are persuasive and love storytelling and developing launch messaging and positioning that resonates with customers throughout their journey with Tulip
- You’re a creative problem solver
- You know how to prioritize projects and align creativity with key business results
- 3-4 years of B2B product, solutions, or technical marketing experience preferred
- Owned positioning and messaging for a product or across an industry or use case
- Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
- Understanding of data and how to use data to perform analysis and make informed decisions
- Ambitious, with a growth mindset, and can lead projects with a high level of autonomy
- Familiarity with the manufacturing industry - process engineering, manufacturing engineering, and related experience a significant plus
- Ability to build informative and compelling demos and video assets
- Great writing skills to write blogs, webpages, video scripts and other customer and commercial enablement material
- Undergraduate degree in engineering, computer science, strongly preferred
What the job involves
- Generate high-quality solution marketing content for prospective and existing customers including blog posts, webinar content, landing pages, product videos, and more
- Develop a deep understanding of customer segments, buyer personas, and requirements to help inform strategy and content development
- Build positioning for Tulip solutions inclusive of multiple Tulip products and technology partners
- Own the end-to-end success of key Tulip use cases across life sciences, general manufacturing, and emerging verticals
- Own and optimize product launch content and promotion with internal and external partners
- Generate high-quality product marketing content for prospective and existing customers including blog posts, webinar content, landing pages, product videos, and more
- Collaborate with the wider marketing team to drive product-qualified leads and engagement with new library content
- Work with sales enablement to create decks to help differentiate Tulip’s products with clear articulation of product features, use cases, benefits
- Partner with Content Marketing and Events to create sales enablement collateral that drives acquisition, conversion, and expansion
- Key Collaborators: Product Management, Content Marketing, Demand Generation, Sales Engineering, Customer Success
Our take
Tulip’s frontline operations platform is a connected data and process management tool that lets manufacturers create their own visual and interactive apps that connect with machines, tools, sensors, people and the systems used in a production or logistics process in a physical location.
Tulip gives frontline engineers the ability to address their own shop floor needs, guiding workflows and adapting the apps as things change or improvements are made. Customers only pay for the stations they need, driving better cost efficiencies and the ability to start small and scale up. Its no-code platform and powerful integrations allow connection to new and legacy machinery as well as leveraging the Internet of Things. This has attracted partnerships with the likes of Microsoft and AWS.
Tulip wants to be a next generation leader in frontline operations that currently represents a $150B market opportunity. The company's next steps include further expansion into small and medium enterprise businesses in Europe, the Middle East, Africa and Asia as well as significantly increasing its head count to support growth as the low/no code platform marketplace is tipped to hit $45 billion by 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2021
$100m
SERIES C
Sep 2019
$39.5m
SERIES B
Total funding: $170.9m
Company benefits
- Have a direct impact on product and culture
- Flexible work and unlimited vacation policy, virtual company events and happy hours
- Commuter benefits, a work-from-home stipend, fitness subsidies
- Healthcare, Dental, Vision, Short-term Disability, Long-term Disability, Health Reimbursement Account (HRA)
- Parental Leave, 401K & Life Insurance
- Parents@Tulip, Hey Lady, Allies@Tulip and more
Company values
- Behind every product is a person - At Tulip, we’re using technology to empower the people who build our world. We created the first Frontline Operations Platform to empower those closest to their operations to bring digital transformation to their facilities
- Always be growing - We strive to foster an environment that celebrates growth mindset and where everyone can teach and learn from each other. We believe building a great team means supporting our employees in their professional and personal growth
- Get it done - Tulipians are highly motivated, passionate, and hard-working. To build extraordinary products as a team, we must deliver extraordinary results as individuals. This requires the courage to iterate openly, make mistakes, overcome challenges and drive towards solutions
Company HQ
Assembly Square, Somerville, MA
Articles
Leadership
Natan Linder
(CEO)They served in the IDF as a System Engineer for 3 years before working as a Software Engineer for 4 years. They worked at Samsung, Formlabs, MIT Media Lab, and RightHand Robotics before co-founding Tulip in September 2014.
Rony Kubat
(CTO)Having taken a Ph.D. in Computer Science at MIT, they started working at MIT Media Lab in 2012. They have served as CTO of Tulip since 2014, alongside being a Media Lab Research Affiliate.
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