Senior Product Marketing Manager, Upvest
+ Participation in our employee equity program
Investment API
Open for applications
Investment API
201-500 employees
Open for applications
+ Participation in our employee equity program
201-500 employees
Company mission
To make investing as easy as spending money and to enable businesses to build investment experiences their customers love.
Role
Who you are
- 5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure
- Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs
- Experience driving GTM strategies for product launches at scale-ups
- Strong collaboration skills with Product, Sales, and Marketing stakeholders
- Background in finance or investments
- Outcome-focused mindset: comfortable setting KPIs and measuring impact
- Hands-on ownership combined with strategic thinking
- Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike
Desirable
- Have expertise with regulated products or multi-regional product market entry
- Have experience building and scaling product communities
- Are proactive in bringing the latest product marketing practices into your work
- Are active in sharing knowledge both internally and externally
- Speak German (C2)
What the job involves
- As Senior Product Marketing Manager, you will own the go-to-market strategy for our product launches across Europe and the UK
- You’ll craft compelling product messaging and positioning, develop enablement content for Sales and Partnerships, and showcase our product in interactive and accessible ways
- Your role will directly influence how enterprise clients, fintechs, and the wider market perceive Upvest, ensuring our differentiation in a competitive landscape
- Own Upvest’s product messaging and positioning to make complex product features clear, compelling, and client-focused
- Own go-to-market comms plans for new product launches
- Create impactful product marketing materials to support growth across different ICP segments
- Drive product thought leadership initiatives and build Upvest’s product community through events
- Translate market and client insights into actionable input for Product and Growth teams
Our take
Upvest is a fintech startup that empowers financial services companies to provide their customers with access to a full range of financial assets, including stocks, ETFs and crypto products. Upvest's investment API integrates seamlessly with its customers existing systems and is designed to scale easily, freeing companies from the need to develop their own brokerage and custody infrastructure from scratch.
As one of the few companies in Germany that is licensed for both the custody of traditional securities and crypto, Upvest is able to provide its services across Europe. Its solution has been readily adopted by some major players in the space including Ginmon, Vivid and ABN AMRO.
Upvest is backed by a number of Europe's largest tech VCs, alongside American investment monolith BlackRock. In 2023, it closed a VC investment round that one of the largest in the German fintech arena. It has gone on to secure further funding which supports ventures such as absorbing the complexity of new local tax wrappers, rolling out AI-supported investment engines, and speeding up the rate at which clients can bring pension products to market .
Steph
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2026
$90m
LATE VC
Dec 2024
$105.1m
SERIES C
Total funding: $289.4m
Company benefits
- Greenfield projects - We’re building something quite complex. A first in Europe. This means you get to work with cutting-edge technologies, with no legacy code.
- Wellbeing - Everyone here has access to our in-house coach. You can have regular sessions to support you personally and professionally. We also believe it’s important to have time out to rest and recover, which is why we offer 30 days’ holiday.
- Development - In keeping with one of our values, ‘Learn and grow’, every Upvenger has access to a development budget. And in line with one of our other values, ‘Own the outcome’, how you make the most of it is up to you.
- Flexibility - We work in a hybrid set-up, with the team spread around Germany and other parts of Europe. We give you the choice and budget to work where you’re most comfortable and productive, either at home or in the office. You choose.
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
Martin Kassing
(Founder & CEO)They have experience in fintech, private equity and capital markets. Founded another fintech, Shop.co, which was acquired by Klarna.
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