Marketing Analytics Manager, Salesforce
$110.6-152.2k
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$110.6-152.2k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- A successful candidate will be passionate about best-in-class measurement, possess strong technical analytical skills, understand the critical value of enablement, and demonstrate the ability to draw out and distill key requirements from partners while actively listening to all parties
- 4+ years of marketing operations experience in an analytics role focused on quantitative analysis, data modeling, and logical reasoning
- Excellent work ethic and detail orientation
- Self-starter, with a desire to learn and keep up with analytics industry trends
- Ability to analyze data to make performance improvements, prioritize them based on impact and effort, and communicate those insights in an easy-to-understand way at all levels of the organization
- Project/program management skills and ability to quickly learn new tools within the Analytics space
- Problem solving skills: proven track record of structure sophisticated problems, and develop solutions
- Knowledge of building workflows for turning large datasets into high confidence insights
- Familiar with Data Visualization, Data Science, Data Analysis practices with some knowledge/experience using industry tools such as SQL, Snowflake, Python, software-as-a-service metrics, Salesforce
- High degree of comfort running complicated analyses and modeling Google Sheets or Tableau
- Strong presentation skills, especially related to building compelling PowerPoint or Google Slides presentations
What the job involves
- The Product Marketing Growth and Insights team supports one of the fastest growing Salesforce products, Automation & Integration including MuleSoft
- We unlock the full potential of our Marketing organization, powering dedication and best practices
- We equip our teams with the tools, knowledge, and enablement they need to answer their business questions, so they can productively achieve key business outcomes, and elevate MuleSoft to a Strategic Partner of choice for our customers
- We deliver:
- Performance Reporting, ensuring accountability to business outcomes
- Strategic Insights, offering data-driven perspectives to guide Marketing’s strategies
- Enablement and self-service capabilities, to empower all MuleSoft Marketers to proactively drive performance
- We are seeking a dedicated Marketing Analytics Manager to contribute to our efforts in redefining sophisticated Marketing data into clear and actionable insights
- Support the global MuleSoft Marketing team to unearth insights to drive business outcomes including ACV, pipeline growth, demand generation, and lead conversion
- Partner with the MuleSoft Marketing team, and other cross-functional teams to make business reviews impactful, and support planning cycles
- Collaborate with marketing teams to identify business problems and growth opportunities, and use analytics tools to generate actionable insights
- Contribute to the development of Marketing’s measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth
- Serve as subject matter expert for our products and resources (Snowflake, Tableau, Google Analytics 4 and other internal Salesforce Tools), identifying opportunities to streamline analytical workflows
- Provide training, enablement, documentation and other assistance to support and expand the use of self-service analytics across the Marketing organization, so they become confident consumers of dashboards and other components of our data products
- Build on and document our data sources, models, metrics, and dashboards in a way that increases our team’s long-term efficiency and output
- Create and maintain an information architecture / datasets, ensuring they are easily accessible and understandable by the Marketing team for all performance metrics required by the business
- Benchmark key performance metrics to the industry and other Salesforce Clouds
- Ensure accuracy of data and deliverables of reporting with comprehensive policies and processes while adhering to Salesforce’s Privacy and Security policies
- Act as a thought partner with other analytic teams and marketing leaders around strategic projects
- Measure, analyze and report on the impact of campaign and demand activities on sales pipeline, revenue and demand funnel velocity
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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