Director of Content Marketing, Density
$151-190k
+ Equity
More information about location
3 days a week in office
Space analytics platform for measuring and improving workplaces
Be an early applicant
Space analytics platform for measuring and improving workplaces
101-200 employees
Be an early applicant
$151-190k
+ Equity
More information about location
3 days a week in office
101-200 employees
Company mission
To keep people safe, reduce waste, and understand how the physical world is used.
Role
Who you are
- Curiosity. You’re excited to learn about complex problems in a complex industry, and to distill complexity to the frequency of your audience
- BA or equivalent degree, preferably in communications, journalism or related area of expertise
- 10+ years of experience in content marketing, editorial or marketing communications at a B2B technology company
- Deep understanding of content marketing strategies informed both by data and instincts, with a track record of driving engagement that results in demand generation and pipeline creation
- Working knowledge of design and editorial principles for both traditional and digital-first content. You know how to leverage social, web, mobile, and streaming formats for the greatest impacts
- A desire to roll up your sleeves and make stuff
What the job involves
- We’re looking for an experienced content leader with a deep understanding of the value that content can drive and the strategic chops to accomplish those goals, who also likes to roll up their sleeves and write the words
- Someone with hands-on experience in developing content and content marketing strategies that further thought leadership as well as cold hard conversion, who’s as comfortable in brand as they are in demand
- Your mission: develop and deploy a world-class, multi-channel and multi-format content marketing strategy to build Density’s brand, engage new and existing customers, and drive pipeline
- You’ll author content that performs against a broad range of KPIs -- driving long term brand value as well as immediate conversion across our paid, owned and earned channels. Your goals will include increasing content engagement, site traffic and social followers, driving new sales leads, and building out our share of the conversation
- Based in San Francisco, you’ll be part of our Marketing team. You’ll work closely with teammates in Growth Marketing and Product Enablement as well as our CEO and other subject matter experts across the company. They will become your best sources as you conceptualize, research and deliver content assets that move the needle for Density
- Develop and execute a content roadmap, based on buyer insights, SEO data, channel performance and your own experience and perspective on the measurable contribution that content can make to our business goals
- Apply intelligence, wit and heart to make our content something to look forward to, a moment of clarity in an industry that’s absorbed a tremendous amount of change. People should perk up when they hear from Density
- Work with Growth Marketing to ensure content development aligns with funnel-building objectives for each target segment
- Measure the impact of our content strategy as well as the performance of individual assets and, as you learn, refine your approach accordingly
- Own the distribution and promotion strategy for any content you create, in partnership with channel owners in Marketing
- Have end-to-end ownership over our blog, social media, long form content and webinars. You’ll contribute thinking and content to other channels like PR, live events and speaking opps
- Execute. You know how to manage projects, multiple stakeholders and competing priorities to get the most impactful work done
Our take
Density is a planning application, which holds a vast amount of data on the technical infrastructure of cities, buildings, and spaces. This makes it easier to plan workspaces, manage operating expenses, and in the process potentially saves companies billions of dollars on real estate costs.
The business uses sophisticated technology to calculate the occupancy of entire buildings and floors, and that enables businesses to adapt their operation in the most efficient and flexible way possible. This offers huge value to many companies, particularly considering the excessive costs associated with urban real estate and office space.
Density is not the only solution on the market, with Cisco Meraki, Purple, SpotOn Wifi and Local Measure also attempting to deliver office space solutions. But the algorithms included in Density have been praised, with the software particularly intuitive and user-friendly, and superior insights being delivered by its sophisticated package. The company has acquired several small businesses recently, with the intention of better enabling hybrid workplaces.
Steph
Company Specialist at Welcome to the Jungle
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2021
$125m
SERIES D
Apr 2021
$25m
LATE VC
Total funding: $217.3m
Company benefits
- Premium Health, Vision, and Dental
- 401K plan
- Equity incentives
- We’re in 30 states now
- Flexible Fridays - we take every other Friday off BETA
- Unlimited PTO (time off is mandated)
- Commuter benefits
- 16 weeks parental leave (both parents)
- Remote Friendly Team
Company values
- Be humble. We are a deeply ambitious team not a cult of personality. Humility keeps us focused on the customer. It protects against politics, hubris, and internal gamesmanship.
- Seek feedback. A culture of feedback preserves our ability to learn, encourages critique of the company, and rewards self-awareness. Teams, products, and companies are a permanent work in progress. If we're open to feedback, more likely to focus on the fundamental problem.
- Always solve the fundamental problem. Density is a vertically integrated product company. Our work is sprawling. In an environment of infinite and interesting challenges, knowing what to ignore can be an accumulating advantage. If we consistently know and solve the fundamental problems, we have a shot at exceeding our wildest ambition.
Company HQ
Estudillo Estates - Glen, San Leandro, CA
Articles
Leadership
Andrew Farah
(CEO)Writing at Syracuse University. Managing Partner at Rounded, where first steps towards Density were taken. Founded Density in 2014.
Brian Weinreich
(VP of Engineering)Founder Squeeze my Tees, partner at Rounded, co-founder of Density in 2014.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 4 more jobs at Density