Senior Influencer Marketing Specialist, Lovevery
+ Stock option package
4-5 days a week in office
Early learning program supporting families with stage-based play for children
Open for applications
Early learning program supporting families with stage-based play for children
201-500 employees
Open for applications
+ Stock option package
4-5 days a week in office
201-500 employees
Company mission
To help every parent feel confident.
Role
Who you are
- Goal-Oriented: Thrives on hitting performance goals and driving incremental revenue for the brand. Equally effective working independently or cross-functionally to drive program goals
- Data-Driven: Strong analytical skills to evaluate opportunities and make decisions based on performance metrics
- Forward-Thinking: Manages high volumes of influencer activity with a process-driven mindset, building scalable workflows that grow with the program
- Brand-Savvy: Deep understanding of the Lovevery brand and the parenting space, including trends, celebrities, and life milestones relevant to new parents
- Strong Communicator: Exceptional communicator who builds effective relationships with influencers and collaborates seamlessly across internal teams
- Experience working with European and primarily UK-based influencers, with an established network of contacts in these markets
- Proven experience with influencer affiliate programs and tools like Grin
- Natural proficiency in social media with an intuitive sense for trends, celebrities, and influencers
- Knowledge of paid social tactics such as boosting and whitelisting content
- Background in influencer seeding programs
- Passion for parenthood and early childhood development; deep empathy for parents and understanding of the parenting community on social media
- Exceptional organisational and project management skills, with a keen attention to detail
- Customer-facing experience and strong relationship management abilities
- In-depth understanding of social analytics, listening tools, and marketing platforms
- Creative and resourceful “hustler” mentality; able to connect authentically through DMs and other channels
- 3–4 years in marketing for a childhood, lifestyle, or fashion brand is a must
- Bachelor’s Degree required
- Sales experience is a plus
- Native-level proficiency in British English or fluency in British English is preferred
What the job involves
- We are seeking a Senior Influencer Marketing Specialist to help us build brand awareness and drive growth & revenue through influencer partnerships
- In this role you will be responsible for identifying, connecting with, nurturing and scaling relationships with prominent influencers that are authentic to the brand across all social channels ie
- Instagram, Youtube, Tiktok, Facebook and others
- You’ll own the process from top to bottom including communicating with influencers, curating orders, tracking social posts and analyzing and reporting out results
- For this reason, we are looking for someone who possesses a combination of skills – you understand what new parents want and you understand their social media universe; but also extremely organized, results-driven, analytical and hungry to have a direct impact on our growth and stream of revenue
- Source and Vet Influencers: Conduct research to identify, vet, and prioritize influencers aligned with our brand values and the parenting space
- Outreach and Communication: Manage all influencer communications—from initial outreach to long-term relationship building, ensuring a personal and welcoming touch
- Community Engagement: Stay updated on celebrity and influencer life events (e.g., pregnancies, births, milestones) to connect with them authentically and welcome them to the Lovevery community
- Database Management: Maintain an organized internal database of influencer relationships and provide regular updates
- Affiliate Program Management: Develop and manage influencer affiliate programs, with experience using tools such as Grin
- Content Negotiations: Secure creators for organic and paid social channels, negotiating deals for content creation and whitelisting
- Performance Tracking: Monitor influencer activity, track key KPIs, and source/tag UGC for use across Lovevery’s platforms
- Analytics and Reporting: Create and present analytical reports on social media activity, influencer performance, and ROI
Our take
A child’s first toy - whether that’s building blocks or a Ken doll - will serve their first foray into learning. Lovevery recognizes the relationship between toys and child development, offering Montessori-inspired, naturally made play kits. Subscribers to Lovevery receive a box every few months containing age-appropriate toys that change and grow in tandem with the child.
Whilst the products are aesthetically pleasing and well built, they are uniquely inclusive, being both gender neutral and customizable, such as a doll’s skin tone. Along with information on its accompanying app, each kit comes with “play cards” that provides context around the toy and its educational purpose, creating an informative and empowering space for parents when approaching play.
Lovevery continues to evolve, starting as a play kit provider and now with an app with hundreds of thousands of subscribers. Its partnerships with Target and an expansion into the European market indicate impressive growth. And with new launches including a resale marketplace, the company is well set for even more growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$100m
SERIES C
Oct 2019
$20m
SERIES B
Total funding: $126m
Company HQ
Downtown, Boise, ID
Leadership
Jessica Rolph
(Co-FOunder & CEO)Previously co-founded and served as COO of HappyFamily Brands, now serving as a Board Member. Spent 10 years at RSF SocialFinance, eventually as the Independent Director, Member of Audit Committee and Compensation Committee. Is currently a Henry Crown Fellow for The Aspen Institute and a Member of YPO.
Roderick Morris
(Co-Founder & President)Started out as an Analyst for Corporate Executive Board and Simmons & Company International, before becoming a Consultant for Bain & Company. Served as the Vice President of Business Information Solutions for LexisNexis, Vice President of Marketing for Vovici and Senior Vice President of Marketing and Operations for Opower. Has served as a Board Member for Somos, Energicity and the Conservation Lands Foundation.
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