Senior Product Marketing Manager, ZoomInfo
$128-176k
2-4 days a week in office (Waltham, MA)
Market intelligence and contact details database
Posted today
Market intelligence and contact details database
1001+ employees
Posted today
$128-176k
2-4 days a week in office (Waltham, MA)
1001+ employees
Company mission
To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum 5 years of experience
- Proven experience in product marketing, preferably in a PLG or SaaS environment
- Strong understanding of the software development and technology landscape
- Exceptional communication and storytelling skills, with the ability to translate complex product information into simple, compelling messages
- Experience with market research, segmentation, and positioning
- Ability to work cross-functionally and collaborate with teams across the organization
- Creative thinker with a data-driven mindset
- Proficiency in marketing and analytics tools (Tableau, Amplitude, Salesforce)
- Strong project management skills, with the ability to lead and manage multiple time-sensitive projects simultaneously
- Excellent interpersonal and team collaboration skills
What the job involves
- ZoomInfo is looking for a PLG Product Marketing manager to play a crucial role in driving the adoption and expansion of the company's products by leveraging the product itself as the main vehicle for growth
- The Product Marketer will be responsible for crafting compelling narratives around our product, creating and executing marketing strategies that drive user adoption, engagement, and expansion
- This role will work closely with the product, sales, and marketing teams to ensure our product's value is effectively communicated to both current and potential users
- Market and Competitor Analysis: Conduct thorough market research and competitive analysis to understand market trends, customer needs, and positioning opportunities
- Product Positioning and Messaging: Develop clear and compelling product positioning, value propositions, and messaging that differentiates our product in the market
- Go-to-Market Strategy: Plan and execute go-to-market strategies for product launches and updates, ensuring alignment across all channels and teams
- Content Creation: Create high-quality, informative content such as blog posts, case studies, product videos, and website copy that articulates the value of our product to our target audience
- User Acquisition and Retention: Work closely with the growth and marketing teams to design and implement strategies that attract new users and retain existing ones
- Product Feedback Loop: Act as a liaison between the product users and the product team, gathering feedback to inform product development and improvement
- Sales Enablement: Equip the sales team with necessary product knowledge and materials, including pitch decks, FAQs, and product demos, to effectively sell the product
- Performance Measurement: Measure and report on the effectiveness of product marketing activities, adjusting strategies based on data-driven insights
- A/B Test & Funnel Optimization: Implement strategies to optimize website and app performance, ensuring a seamless user experience. Partner with other teams to test and learn what drives meaningful actions from sign up to purchase
- Comply with all applicable Company policies and procedures
- Regular and consistent attendance, including in-person attendance where required
- Other work as assigned by your manager or leadership
- The information in this job description represents a summary of the role and is not intended to be a comprehensive list of job duties. Responsibilities and duties of the position may change without notice at the Company’s discretion
Our take
It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.
The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signal for when and how to approach and crucial updates on the company’s fortunes.
ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.
The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximizes synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (1 round)
Jul 2004
$7m
SERIES A
Total funding: $7m
Company benefits
- Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
- Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
- Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
- Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
- Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
- Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance
Company values
- We are Difference Makers
- We are One Team, One Dream
- We Define New Possibles
- We Get Stuff Done
- Out Bar is High
- We are Fanatic About Our Customers' Success
Company HQ
Vancouver
Articles
Leadership
Henry Schuck
(CEO)Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.
Salary benchmarks
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