Lifecycle Marketing Manager, NextRoll
$85.3-125.9k
+ Equity
Data-driven marketing technology
Be an early applicant
Data-driven marketing technology
501-1000 employees
Be an early applicant
$85.3-125.9k
+ Equity
501-1000 employees
Company mission
To level the playing field for businesses of all sizes by creating a reliable and understandable platform.
Role
Who you are
- 5+ years of experience in lifecycle marketing, customer marketing, growth marketing, or similar field
- Analytical Skills: Strong analytics-based decision-making, highly capable of interpreting data and advancing initiatives to optimize performance
- Collaboration: Proven ability to work cross-functionally with teams such as product, analytics, and design to drive impactful campaigns
- Communication: Excellent written and verbal communication skills, with the ability to craft compelling messaging tailored to different customer segments
- Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously and meet deadlines
- Testing Mindset: Experience with A/B testing, experiment design, and campaign optimization
What the job involves
- You’ll join our Self Serve Growth Marketing team reporting to the Manger of Growth Marketing
- You will be responsible for creating delightful customer experiences and driving business growth by improving activation, conversion, feature adoption, and retention within the Self-serve business
- You will play a critical role in driving customer engagement, retention, and loyalty by developing, executing, and optimizing multi-channel marketing campaigns
- You will own the customer journey from initial onboarding through retention and re-engagement, using data-driven strategies to deliver personalized experiences that drive business outcomes
- You will be responsible for creating multichannel campaigns utilizing our CRM, Customer.IO, and in-app messaging, AppCues
- As a data-driven Lifecycle Marketing Manager, you thrive working closely with Product, Engineering, Design, and Marketing teams to optimize email and in-app touch points to drive incremental impact and learnings
- As a Lifecycle Marketing Manager, you will be an individual contributor
- You will play a pivotal role in increasing Gross Media Spend within the self-serve business by driving higher customer engagement and retention through personalized, data-driven marketing strategies
- Your ability to create targeted, multi-channel campaigns will directly influence user activation and re-engagement, encouraging customers to maximize their spend on our platform
- By optimizing the customer journey and leveraging A/B testing, you'll help accelerate product adoption and increase overall customer lifetime value, contributing significantly to revenue growth
- Customer Segmentation: Use behavioral, transactional, and demographic data to segment customers and deliver personalized experiences that resonate with each audience segment using Customer.IO and AppCues
- Craft personalized experiences from a user's initial signup through active use, upsell, retention and winback efforts through prioritization of high-impact experimentation and optimization strategies
- Onboarding & Activation: Create and enhance onboarding flows and nurture programs to accelerate time-to-value and increase product adoption for new customers
- Retention & Re-engagement Campaigns: Build and optimize campaigns aimed at increasing customer retention, reducing churn, and driving re-engagement for inactive or at-risk users
- Analytics & Reporting: Analyze performance and growth metrics across the funnel. Initiate new lifecycle marketing motions using data and insights to develop strategies for continuous improvement
- Testing & Optimization: Lead A/B and multivariate testing across channels to optimize campaign performance, messaging, and design
Our take
NextRoll is a marketing technology company consisting of two business units, AdRoll and RollWorks. Aiming to provide a reliable and easy-to-use platform, it allows both B2C and B2B companies to manage their marketing and advertising campaigns within a single software suite.
NextRoll isn't alone in the MarTech space and is facing intense competition from major players such as Klaviyo, Criteo and Google's marketing platform. That said, the company is more than holding its own, picking up high profile customers such as Oracle and Personify and winning a number of industry recognitions.
One reason for this is its access to an unparalleled amount of data, which its machine learning algorithms use to produce over 150 billion buyer predictions daily. This gives it a major edge over the competition, and its strong position has attracted a high degree of investment. This will enable it to maintain its momentum as it continues to develop and grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2014
$70m
SERIES C
Jul 2012
$15m
SERIES B
Total funding: $89m
Company benefits
- Healthcare
- Paid Time Off
- Up To 12 Weeks Paid Parental Leave
- Wellness Programs
- Comprehensive Learning & Development Program
- Home Office Setup Support as Needed
Company values
- Growth - We hire great people and help one another grow
- Loyalty - We do right by our customers and community
- Innovation - We build innovative products that work for a lot of people
- Resourcefulness - We do more with less
- Fun - We take work seriously, not ourselves
- Transparency - We are open and authentic
Company HQ
Mission District, San Francisco, CA
Articles
Leadership
Roli Saxena
(CEO, not founder)Former Chief Customer Officer for Brex and VP of Revenue, Support, Partnerships and Strategy at Clever Inc. Before that, they were Head of North America Sales at LinkedIn.
Salary benchmarks
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