Senior SEO Manager, Coursera
$129.2-173.5k
Salary dependent on location. Plus bonus and RSU equity programs
Online learning platform
Posted today
Online learning platform
1001+ employees
Posted today
$129.2-173.5k
Salary dependent on location. Plus bonus and RSU equity programs
1001+ employees
Company mission
To provide life-transforming learning experiences to learners around the world.
Role
Who you are
- 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
- Experience leading technical SEO initiatives in partnership with engineering teams
- Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
- Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives
Desirable
- Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
- Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)
- Experience driving SEO strategies for large content catalogs or programmatic page generation
- Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
- Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows
- Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation
What the job involves
- At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education
- You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact
- People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter
- We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you
- Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below
- The Marketing team connects the world to lifelong transformative learning and shapes global conversations on the future of education and work
- Spanning Growth, Consumer Marketing, Enterprise Marketing, Brand & Creative, the team is focused on expanding Coursera’s reach, attracting new learners and enterprise customers, and building a lifecycle marketing system that supports learners throughout their careers
- As a Senior SEO Manager, you will contribute to organic growth by increasing Coursera’s visibility across search engines, AI-powered search experiences, and emerging discovery platforms
- You will own and evolve SEO strategy for key areas of Coursera’s platform, collaborating with cross-functional teams to improve discoverability, engagement, and conversion throughout the learner journey
- You will act as an SEO subject matter expert, partnering across Marketing, Product, Engineering, and Content to influence strategy and execution. This role requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration
- Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
- Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
- Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
- Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
- Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
- Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders
Our take
Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. It partners with universities and other educational institutions to deliver online courses to 40 million students, covering subjects like technology, business, science, and even autonomous cars.
Coursera sees itself as helping people get ready for the next wave of technological advancement. It is preparing individuals, companies, and governments to meet that challenge head-on and turn this disruption into opportunity. To help achieve this, it also has specific product offerings for the corporate market, as well as for governments and nonprofits.
The model of online courses that anyone can attend is very scalable, making Coursera appealing to investors, especially when the online education market is expected to be worth $20bn+ by 2023. Further, it received B Corp certification in February 2021, propelling its efforts to reduce barriers to high quality education.
Steph
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2020
$130m
SERIES F
Apr 2019
$103m
SERIES E
Total funding: $443.1m
Company benefits
- Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
- We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
- Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
- We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
- Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
- Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
- Employees earn company stock, so you can own what we build together and share in our success
Company HQ
Mountain View, CA
Leadership
Andrew Ng
(Co-Founder & Chairman)CEO of Landing AI (helping companies adopt AI). Also a Professor of Computer Science at Stanford.
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