Director of Field Marketing, LeagueApps
$148-218.8k
+ Equity
Youth sports management platform
Job no longer available
Youth sports management platform
101-200 employees
Job no longer available
$148-218.8k
+ Equity
101-200 employees
Company mission
To help leaders bring youth sports to kids and communities everywhere.
Role
Who you are
- This role requires a strong passion and interest in youth sports, comfort with ambiguity and the ability to switch back and forth between strategy and execution
- Bachelor's degree in marketing, business, or a related field
- At least 6+ years of professional experience in field marketing, with a focus on SMB and/or mid-market B2B Marketing
- Proven track record of leading and executing successful event marketing campaigns that deliver measurable impact on both sales pipeline and retention
- Excellent communication and interpersonal skills, with the ability to build strong relationships with key stakeholders
- Ability to switch quickly between strategic thought leadership and tactical execution
- Previous experience collaborating on ABM campaigns
- Unique blend of creativity and analytical skills, with a comfort solving complex, ambiguous business problems
- Passion for sports and a desire to develop a deep understanding of the youth sports industry and its key players
- Strong project management skills and experience executing complex marketing motions
What the job involves
- We are seeking a Director of Field Marketing who will play a crucial role in our ongoing growth. You will leverage your 6+ years of SaaS/SMB marketing experience to design and implement field marketing initiatives aimed at increasing pipeline, driving customer retention, and expanding market share
- Develop, implement, and manage comprehensive field marketing strategies to generate new leads and drive engagement/retention with our existing partners
- Forecast new logo pipeline and existing partner retention targets for all related Field Marketing campaigns
- Lead the planning and execution of our annual conference, NextUp, to promote our platform, drive pipeline and thought leadership in the youth sports landscape, and build relationships to drive retention with existing partners
- Partner with Finance and leverage data analytics to measure the impact of field marketing campaigns and identify ways to improve performance
- Identify new innovative field marketing campaigns in collaboration with Business Development, Customer Success and Sales
- Manage, recruit and mentor the field marketing team, fostering a culture of innovation, collaboration, and continuous learning
- Role is expected to travel 35%-45% of the time
Our take
Youth sports teams need successful administration and management to thrive, requiring funding and payroll management, networking and scaling, and revenue generation programs. However, such organizations are commonly associated with an absence of technology, resulting in a lack of options for software platforms that help with such administrative tasks.
LeagueApps provides a customizable youth sports management platform to provide an all-in-one solution to aid any sports team's operations and growth. The software provides automation tools for payroll and financing, marketing and growth features, communication dashboards for player and parent retention, and bottom-line tools for revenue generation.
Whilst there are already generalized organization management platforms that youth sports teams can benefit from, LeagueApps has smartly recognized the need for customizable management tools designed to help sports teams. This approach hasn't gone unnoticed by investors, with the company receiving substantial funding in 2024, which will propel its offerings even further.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$15m
SERIES B
Jun 2018
$1.8m
EARLY VC
Total funding: $43.2m
Company benefits
- Health and Wellness: Comprehensive medical and dental, gym and fitness subsidies, company sports teams
- Vacation: Generous paid time off policy
- Family Friendly: Generous parental leave for primary and secondary caregivers
- Community: Weekly All-Hands meetings with AMAs, bi-annual company offsites, social events
- Professional Development: Individual subsidy for continued learning and development (classes, certifications)
Company HQ
Gramercy Park, New York, NY
Leadership
Brian Litvack
(Co-Founder & CEO)Experience as General Manager and Founding Team Member of Sportsvite.com from 2006 to 2011.
Steve Parker
(Co-Founder & CTO)Experience as CTO and Co-Founder of Sportsvite.com from 2006 to 2010. Principal Consultant for OpenEvolve since 2004.
Salary benchmarks
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