Growth Marketing Manager, Canary Technologies
Offers stock options
Providing hospitality technology
Be an early applicant
Providing hospitality technology
101-200 employees
Be an early applicant
Offers stock options
101-200 employees
Company mission
To help hoteliers thrive through innovative software solutions.
Role
Who you are
- The ideal candidate will possess strong organizational skills, creativity, and a deep understanding of performance marketing
- Bachelor’s degree in Marketing, Business, or a related field
- 3+ years of experience in growth marketing, field marketing, digital marketing, or a related role with a proven track record of managing successful multi-channel campaigns (B2B SaaS and start-up experience is a plus)
- Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn) and managing media purchases with third-party publications
- Project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines
- Ability to write copy, particularly as it relates to digital advertising and email
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners
- Bonus: good understanding of event marketing, particularly pre and post event marketing
What the job involves
- The Growth Marketing Manager at Canary will be responsible for developing, executing, and optimizing marketing campaigns designed to drive growth and engagement
- This role involves both strategizing and managing campaigns across different channels, including email marketing, paid digital, event marketing and more
- Own Campaign Strategy & Execution for Specific Verticals and Segments
- Develop and implement comprehensive marketing strategies across multiple platforms, ultimately owning growth marketing for certain segments and verticals, such as expanding our growth internationally
- Manage and optimize end-to-end campaign execution, from planning to analysis
- Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery
- Design and execute targeted email marketing campaigns to drive engagement and demand
- Develop personalized email content and strategies
- Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions
- Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media/regional partnerships across different geographies and languages
- Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects
- Utilize data-driven insights to guide marketing strategies and decisions
- Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities
- Provide regular reports and recommendations to senior management based on campaign performance and market trends
- Collaborate with sales teams and stakeholders to maximize event visibility and engagement
- Measure and analyze the effectiveness of marketing efforts and adjust strategies as needed
Our take
Embracing the modern era, Canary Technologies is dedicated to revolutionizing the hotel industry through digital transformation. Pioneering the field with its mobile web-based Guest Management System and Digital Authorization solutions, Canary aims to rid hotels of outdated technology, enhancing revenue streams by boosting staff productivity and delivering superior guest experiences.
Co-founders Harman and SJ, childhood friends turned business partners, bring a unique blend of expertise to the table, drawing from their extensive background in both hospitality and technology sectors. With the industry already on an upward trajectory, the post-pandemic landscape has further fueled the demand for their solutions, particularly their contactless check-in and checkout offerings.
Despite competition in the sector, Canary has secured significant funding led by F-Prime Capital, enabling rapid expansion and talent acquisition to meet the burgeoning demand for its innovative solutions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2024
$50m
SERIES C
Oct 2022
$30m
SERIES B
Total funding: $95.2m
Company benefits
- Our health insurance has you covered on day 1
- Flexible working hours
- Training and career development
- Regular team building events
- A travel stipend for when you stay at Canary hotels
- Internal promotions from within the team
- Kitchen stocked with fruit, snacks, coffee, and more
- We're a diverse and global team
Company values
- We are open, honest & direct: We share what we believe, and we trust each other to do the same
- We do it today, not tomorrow: We pride ourselves on being first movers in our work and in the industry
- We are resourceful: We create more opportunities from what we have and celebrate innovative solutions over flashy ones
- We are true to ourselves: We bring our full selves to work and support each other’s strengths and experiences
- We care: We show up every day committed to achieving Canary's mission
- We make it happen: We relentlessly drive towards results and continually go the extra mile
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Harman Singh Narula
(Co-Founder & CEO)Previously founded a custom printed apparel company, The Shirt Guys, LLC. Worked in strategy for Citigroup and Starwood Hotels & Resorts Worldwide, Inc, and as a Management Consultant for Bain & Company.
Satjot "SJ" Sawhney
(Co-Founder)Previously co-founded Mobibolt, Inc and Tapfame before serving as Head of Product at the hospitality technology startup, Stayful.
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