Director of Customer Growth & Experiences, Signifyd
$145-190k
Plus Stock Options and Annual performance bonus of up to 20% of base salary
Travel about 20% of the time
Fraud protection & cybersecurity for eCommerce
Open for applications
Fraud protection & cybersecurity for eCommerce
201-500 employees
Open for applications
$145-190k
Plus Stock Options and Annual performance bonus of up to 20% of base salary
Travel about 20% of the time
201-500 employees
Company mission
To empower brands with the confidence for fearless eCommerce through an end-to-end security platform that helps clients to pre-emptively prevent fraud.
Role
Who you are
- 6+ years of experience in events, field marketing, or customer marketing, preferably in B2B SaaS or ecommerce
- Proven experience leading trade shows, executive events, and high-impact customer or ABM experiences
- Experience managing and mentoring team members while maintaining a strong balance of strategic thinking and hands-on execution
- Experience working cross-functionally across GTM teams to drive pipeline and customer outcomes
- Background in partnership-driven programs or co-marketing initiatives is highly preferred
- Strong project management, organizational, and stakeholder management skills
- Comfortable traveling about 20% of the time
What the job involves
- The Marketing team at Signifyd drives awareness, engagement, and demand across the entire customer lifecycle
- Our work spans global events, growth initiatives, digital programs, brand design, customer, partner, and field marketing — all designed to create meaningful interactions with prospects and customers alike
- We partner closely with Sales and Customer Success to deliver integrated campaigns that resonate with target audiences and accelerate pipeline
- From high-impact brand storytelling to data-driven demand generation, our team of highly engaged and driven marketers brings creativity, precision, and a customer-first mindset to every project. Together, we ensure Signifyd’s value is understood, experienced, and remembered in every market we serve
- We’re looking for a high-impact Director of Customer Growth and Experiences to build and scale a best-in-class Customer Marketing function across NORAM
- This is a player-coach role, someone who can define strategy while also rolling up their sleeves to execute high-quality programs that drive pipeline, deepen customer relationships, and elevate our brand in the market, while leading a small, high-impact team
- This role owns the end-to-end strategy and execution of our customer marketing programs, and works with our event portfolio (trade shows, field events, executive experiences) alongside partnering closely across GTM teams to ensure alignment with pipeline, customer growth, and partner-driven initiatives
- Define and scale the NORAM customer marketing and experience strategy aligned to pipeline and revenue goals
- Build a cohesive, end-to-end strategy across trade shows, field events, and customer programs that drive significant pipeline growth
- Design meaningful persona-driven activations that build relationships with key buyers across ecommerce function,digital, risk and fraud
- Act as a player-coach, setting direction while remaining hands-on in execution
- Serve as a strategic partner across GTM teams including Sales, Marketing, Customer Success, and Partnerships to align on target accounts, priority segments, key initiatives, and ensure programs are aligned to business priorities
- Own the end-to-end customer marketing strategy across the lifecycle, driving engagement, retention, and expansion
- Build structured programs that turn customers into advocates, references, and growth drivers for the business
- Develop and manage customer communication programs (e.g., newsletters, product updates, customer specific campaigns)
- Launch and scale referral programs that generate pipeline and strengthen customer relationships
- Identify and activate customer advocates through storytelling, references, and participation in events and campaigns
- Design customer-first experiences (e.g., advisory boards, customer events, advocate programs and community moments) that deepen loyalty and long-term relationships
- Partner with and manage a Senior Field Marketing and Events Manager to drive the planning and execution of trade shows, field events, executive dinners, and hosted experiences
- Partner closely with the ABM team to create differentiated, high-impact activations that drive engagement, strengthen relationships, and accelerate pipeline
- Design experiences that extend beyond the event moment and connect into broader customer and account journeys
- Manage vendors, budgets, logistics, and timelines end-to-end
- Develop repeatable playbooks to scale event programs effectively, including pre-, during, and post- event strategy and execution
- Define and own success metrics across pipeline influence, engagement, and ROI
- Track and report on performance of events and customer marketing programs
- Continuously optimize programs based on data, insights, and feedback
Our take
The growth in eCommerce over the last 20 years has also caused a large rise in consumer fraud. To combat this, Signifyd provides an end-to-end platform for commerce protection.
Its solution targets issues such as money lost to chargebacks, customer dissatisfaction from mistaken declines, and operational costs due to tedious and manual transaction investigations. Its machine learning, data-driven approach helps businesses reduce false positives and wrongly declined orders, permitting them to make instant ship/don’t ship decisions and improve the experience for legitimate customers.
The company has raised significant funding in the past which has supported its development thus far. It has also secured impressive customers such as Samsung, Lenovo and Walmart.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2021
$205m
SERIES E
May 2018
$100m
SERIES D
Total funding: $411m
Company benefits
- Growth Opportunities
- Equity
- Exciting Workplace
- 4-day Workweek
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Rajesh Ramanand
(CEO & Co-founder)They started their career at FedEx in Payments and Shipping Risk for 8 years prior to joining PayPal as Head of Risk. They left this position after 2 years in June 2011 to co-found Signifyd with Michael.
Michael Liberty
(Chief Risk Officer & Co-founder)Former CPO/COO of the company. Before this, they were the Head of Digital Goods and Platform Risk at PayPal. They also served as the Director of Business Development and then COO of GWC Warranty.
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