Performance Marketing Manager, OVO
£42-57k
You’ll be eligible for an on-target bonus of 15%
More information about location
1+ day a week in office
Powering human progress with clean affordable energy for everyone
Posted today
Powering human progress with clean affordable energy for everyone
1001+ employees
Posted today
£42-57k
You’ll be eligible for an on-target bonus of 15%
More information about location
1+ day a week in office
1001+ employees
Company mission
To lower carbon emissions to zero by 2035, helping our customers reduce theirs at the same time - we call this Plan Zero.
Role
Who you are
- Are customer obsessed
- Have experience running campaigns across the performance marketing mix; including paid search and social through native platforms, as well as affiliate marketing
- Are able to analyse performance insights and optimise campaigns accordingly; MixPanel and GA4 experience a bonus
- Are a motivated individual who is a self starter
- Can take complex problems and break them down to solve them
- Have experience with brief writing, campaign planning
- Are comfortable with ambiguity and a fast pace
- Are an excellent communicator and are confident sharing your opinion to wider stakeholders
- Top 3 qualities for this role: Results driven, strong communicator, organised
What the job involves
- Reporting to: Claire Icel - Head of D2C Growth
- You’ll be assigned to the closest one of our three hub offices, Bristol, Glasgow, or London; unless your role requires field-based work. Each hub has accessible spaces to park your laptop, is designed to inspire people, help them connect and bring big ideas to life
- Working with Senior Performance Marketing Managers within OVO’s Direct to Consumer team to think creatively and strategically to deliver performance activity that achieves set targets, delivering growth within the OVO target audience across key performance marketing channels
- Work with Senior Performance Marketing Managers to drive qualified traffic growth achieving target return on ad spend (ROAS) and cost-per-acquisition (CPA); through campaign execution and conversion improvement. Areas of focus include paid search, paid social and affiliates
- Deliver actionable insights and strategic direction to agency partners through analysis of keyword performance, competitor landscape, and audience segmentation data
- Optimise campaign performance by collaborating with agency teams to test and iterate on ad copy, audience targeting, and creative assets that align with team objectives
- Bring conversion rate optimisation tests to life on assigned performance landing pages, understanding the success/failure metrics and executing a continuous test and learn approach
- Ensure efficient budget allocation and pacing across channels by monitoring spend distribution, bid strategy effectiveness, and campaign performance against KPIs
- Support the wider team with POs and invoicing, helping to ensure the business is held accountable for spend within budget
- Facilitate collaboration between agency and internal creative teams to produce high-performing ad creatives that meet brand standards and performance benchmarks
- Maintain competitive advantage by staying informed on platform updates, new advertising opportunities, and industry trends to help guide strategy and execution
- Build strong relationships with stakeholders across OVO functions, and with agency partners
- This role in 3 words: Strategic, analytical, collaborative
Salary benchmarks
Our take
On average, home energy represents 26% of our carbon footprint. Ovo Energy wants to bring this to zero by providing cheaper, greener and simpler energy to customers. It's analysing meter data to deliver easy, personalised actions, turning electric vehicles into power stations with clever chargers, and building energy-efficient heaters. For households, it's offering is organised into four different energy plans, that include interest rewards on energy credit balance.
In 2020, OVO completed the acquisition of SSE Energy Services' retail arm for £500 million, meaning that the challenger brand now has around 4 million customers in the UK.
While helping Ovo members halve their carbon footprints, the company is also working towards becoming a net zero carbon business by 2035. The challenges ahead for the company include encouraging consumer behaviour change, shifting towards subscription models for home energy use.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Inspiring mission
"The mission to provide Green energy to all customers, and to enable all our customers to start on a journey towards zero carbon living is written in..."
Funding (last 2 of 3 rounds)
Jul 2023
$270.9m
GROWTH EQUITY VC
Feb 2019
$270.9m
GROWTH EQUITY VC
Total funding: $583.8m
Company benefits
- On-target bonus up to 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal
- Flex Pay: 9% on top of your salary - 4% of this is auto enrolled into your pension, and the remaining 5% is yours to do what you like with. You can use this to buy from our extensive range of flexible benefits, including our green benefits which we've put at the heart of our offering, add to your pension or even take it as cash
- 34 days of holiday (including bank holidays)
- For your health: With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more
- For your wellbeing: With gym membership, travel insurance, workplace ISA, will writing services, dental insurance, and more
- For your lifestyle: With extra holiday buying, discount dining, home & tech loans, and supporting your favourite charities with give-as-you-earn donations
- For your home: Get up to £400 towards any OVO Energy plan, plus great discounts on solar, smart thermostats and EV chargers
- For your commute: Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans
- For your belonging: To find better ways to support our people, we need to listen to each other’s experiences and find ways to build a truly inclusive and diverse workplace. As part of this, we have 8 Belonging Networks at OVO. Led by our people, for our people - so when you join OVO, you can play a part - big or small - with any of the Networks. It's up to you
Company HQ
Redcliffe, Bristol, UK
Leadership
David Buttress
(CEO)CEO of OVO, the UK’s 3rd largest energy supplier. Joined in May 2024.
Diversity, Equity & Inclusion at OVO
Alessandro Storer (Head of Inclusion & Belonging )
- We run inclusive training and unconscious bias workshops for employees and interviewers
- We provide mental health support, through different networks, having mental health first aiders within the business and running initiatives like our "wellbeing Wednesdays" to promote this.
- We have dedicated Early Years programmes with a focus on underrepresented groups, offering different training opportunities within the business.
- We invest in tools, like Textio, and focused I&D job boards to help us reduce bias in our job postings and recruitment activity.
- Commitment in improving diversity across our Tech Teams and working with companies to improve the tech ecosystem as a whole, specifically have committed to at least 30% Women in Tech at OVO by 2026
- We've signed up to numerous charters, like the Tech Talent Charter, Race at Work Charter and Trans in the City, to show our continuing commitment to improving I&D within OVO and the wider community
- Within OVO we have multiple belonging networks and communities set up, to offer support and forums for everybody
- Read more about our commitments to improving Diversity & Inclusion at OVO in our linked belonging report
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