Senior Marketing Data Analyst, Fivetran

• 4+ years of experience analyzing data in a marketing, growth, or go-to-market context
• Advanced proficiency in SQL and data modeling; fluency with large, complex, and cross-functional datasets
• Experience with BI tools such as Looker, Tableau, or similar platforms for building dashboards and visualizations
• Strong attention to detail and a proven track record of analytical rigor in delivering reliable insights
• Excellent communication and storytelling skills — able to simplify complex analyses and influence marketing and business decision-makers
• Comfortable taking ownership of ambiguous problems and developing end-to-end analytic solutions
• Demonstrated success using analytics to drive decisions in areas like campaign performance, funnel optimization, spend efficiency, or revenue impact
• Passion for leveraging data and analytics to shape marketing strategy and drive measurable business impact

Desirable

• We’re hiring a Senior Marketing Data Analyst to support our Marketing organization and unlock insights from the rich internal data at Fivetran
• This role focuses on analyzing marketing performance, campaign effectiveness, and funnel data to drive growth, optimize spend, and enable smarter decision-making
• You’ll lead high-impact, cross-functional projects and develop trusted relationships with marketing, sales, and product partners
• You’ll define and maintain core marketing metrics, own key data pipelines and dashboards, and help shape the team’s analytics culture and best practices
• If you love digging into campaign attribution, untangling complex datasets, and turning insight into action — this is your opportunity to make a real impact
• Define and own Marketing metrics across funnel performance, campaign effectiveness, pipeline contribution, and ROI; establish benchmarks and enable monitoring through dashboards and self-serve tools
• Analyze diverse datasets (e.g., digital campaigns, website analytics, CRM, product usage, pipeline and revenue data) to generate actionable insights and recommendations that improve efficiency and growth
• Lead cross-functional projects with Marketing, Sales, Finance, and Product partners in areas such as: campaign attribution and performance, pipeline conversion efficiency, spend optimization, and audience segmentation
• Analyze marketing experiments (e.g., A/B tests, channel pilots, creative variations) to measure impact, validate hypotheses, and provide clear recommendations for scaling or iterating
• Investigate anomalies and performance shifts, conducting deep dives and creative exploration across disparate datasets to uncover root causes and opportunities
• Own and enhance data infrastructure for Marketing Analytics — from metric definitions to data pipelines to dashboards and reporting systems
• Shape data culture by mentoring junior analysts and establishing best practices in metric design, marketing analytics quality, and data storytelling