Senior Product Marketing Manager, Ashby
Enablement, Competitive Intelligence & Audiences
$155-190k
OTE
+ Offers Equity
All-in-one recruiting software
Posted today
All-in-one recruiting software
101-200 employees
Posted today
$155-190k
OTE
+ Offers Equity
101-200 employees
Company mission
To redefine the applicant tracking system (ATS) category, providing talent teams with analytics, workflows and automation.
Role
Who you are
- There’s no perfect path into this role, but we are looking for someone with experience in a B2B SaaS growth organization. We’re open to a variety of backgrounds, including:
- Product Marketing
- Sales Enablement
- Competitive Intelligence
- Solutions Consulting or Sales Engineering
- Act like an investigative reporter, full of curiosity and consistently coming up with innovative ways to stay on top of competitors in the market
- You thrive in the research phase - soaking up context from every direction - and love the moment when it all clicks into a clear, cohesive story
- You’re a confident writer and strategic thinker who’s just as comfortable in the weeds as you are shaping the bigger picture
- You are comfortable owning your own copy and collaborating with design teams to produce well-polished assets
- You can read a product spec doc and come out with competitive differentiation messaging that actually makes someone say, “Ahh, I get it now.”
- You’re at your best when pulling threads from across the org, weaving them into clarity, and getting people moving in the same direction
- You Might Not Be a Fit If…
- You are drained by ambiguity or unsolved problems
- You crave consistency in the type of work you do or how each workday looks
- You don’t love the enablement aspects of product marketing
- You aren’t comfortable owning competitive intel or pushing back when messaging needs more rigor
What the job involves
- We’re looking for a Senior Product Marketing Manager to enable the sales team, lead competitive intelligence, expand audience messaging and support our company and market narrative
- This role is for someone who loves stepping into strategic ambiguity, finding the signal through the noise, and turning that into clear messaging and high-impact content and programs
- You’ll run deep research, focus groups, and message testing to help Ashby show up with clarity and strength in new markets and with new buyers
- You’ll be the right hand to sales leadership, helping develop the collateral, messaging, and training needed to win
- You’ll be the go-to on information about how Ashby differentiates from our competitors
- You’ll lead projects like updates to our pitch deck, build competitive plays, and shape how we enable teams to sell Ashby in a differentiated way
- This is a great fit for someone who thrives at the intersection of go-to-market strategy, messaging development, and competitive positioning
- If you’re curious, resourceful, love solving hard problems, and enjoy the work of influence and enablement – this one’s for you
- Work with Sales to identify gaps in current enablement and build materials that support revenue-generating activities (e.g., persona guides, one-pagers, strategic campaigns)
- Act as the connective tissue between Product, Marketing, and Sales to drive alignment and execute cross-functionally on go-to-market priorities
- Deliver well-crafted trainings to sales in collaboration with other sales-supporting teams to move forward competitive intelligence, audience positioning, and other key initiatives
- Lead competitive intelligence
- Own Ashby’s competitive research function - tracking changes in the market and turning insights into practical enablement for Sales and CS and public-facing collateral
- Develop documentation and content, training, and strategic positioning frameworks that help us win competitive deals and defend our advantage
- Regularly brief leadership and GTM teams on market shifts and competitive trends
- Drive audience and market expansion efforts and their associated narrative development
- Lead qualitative and quantitative research efforts to evaluate new market opportunities
- Develop and validate messaging and strategy to support launches into new buyer personas, audiences, verticals or segments
- Work cross-functionally with Sales, Demand Gen, and Product to develop and activate campaigns tailored to these audiences
- Lead the development of associated collateral, collaborating with stakeholders in Sales, Solutions Engineering, and Design
Application process
- 30 min Recruiter screen with Anna
- 45 min Hiring Manager interview with Rosalia
- 30 min VP Marketing interview with Harriet
- Assignment
- 2 hour final round
- Deadline to Apply: 19 August 2025 at 01:00 BST
Our take
Reportedly, 50% of employers don’t use applicant tracking systems, largely because of blockers with implementation or insufficient buy-in from top management. Ashby's co-founder and CEO, Benji Encz, experienced first-hand how existing solutions failed to support hyper-growth hiring needs whilst working at PlanGrid, which is in part what led to the creation of the company.
Ashby is looking to redefine the ATS category - providing talent teams with analytics, workflows and automation - and intends to replace solutions from well-established vendors like Greenhouse and Lever with algorithms. The company's AI can schedule interviews and infer demographic data, which clients use for aggregate analyses of DEI hiring metrics.
The market for recruitment software could potentially reach $3.5 billion by 2030. Unsurprisingly, there is now a growing number of startups emerging to compete for a slice of it. Despite the crowded market and having only emerged from stealth in 2022, Ashby has already secured over 500 clients (including high-profile customers like Notion and Figma). The company has also attracted impressive funding which will be used to expand its product offering beyond what is typically expected from an ATS.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Jul 2025
$50m
SERIES D
Jun 2024
$30m
SERIES C
Total funding: $114.5m
Company benefits
- Unlimited PTO with four weeks recommended per year
- 10-year exercise window for stock options - you shouldn’t feel pressure to purchase stock options if you leave Ashby, do it when you feel financially comfortable
- Generous equipment, software, and office furniture budget
- $100/month education budget with more expensive items (like conferences) covered with manager approval
- Twelve weeks of fully paid family leave 🇺🇸
Company HQ
SoMa, San Francisco, CA
Leadership
Benjamin Encz
(Co-Founder & CEO)Previously the Director of Engineering and Part-Time Recruitment Operations at PlanGrid. They also worked as a Software Engineer at Make School and was a Lecturer at Baden-Wuerttemberg Cooperative State University (DHBW).
Abhik Pramanik
(Co-Founder)VP of Engineer at Ashby. Previously a Senior Product Manager at Lob and a Senior Product Manager at PlanGrid.
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