Director Demand Generation, Maze
$180-213k
Offers Equity + $45K – $53K Commission
User research and testing platform
Be an early applicant
User research and testing platform
101-200 employees
Be an early applicant
$180-213k
Offers Equity + $45K – $53K Commission
101-200 employees
Company mission
To empower researchers to be change makers, turning research into a center of influence and customer insights into enduring competitive advantage.
Role
Who you are
- 5+ years of experience in demand generation at a B2B SaaS company
- Experience in the user or market research industry and empathy for our ICP — you understand who we're selling to, what they care about, and how to reach them in ways that resonate
- A track record of successfully driving leads, MQLs, and pipeline through a mix of paid programs, field marketing, and multi-channel campaigns
- The ability to own direction and outcomes for demand generation, balancing short-term execution with longer-term strategy
- Strong analytical instincts with a habit of using data as the basis for decisions, building forecasts with rigor, and translating funnel metrics into clear business narratives
- Experience managing paid campaigns through agency relationships and holding partners accountable to performance
- Hands-on familiarity with marketing automation and CRM tools, and a solid understanding of how data flows between them
- A bias for experimentation you approach demand gen with curiosity, iterate quickly, and know that not every test will work
- Collaborative by nature, with strong working relationships across Marketing, Sales, and Business Operations
- Comfortable navigating ambiguity, able to identify what's broken, structure a plan to fix it, and move without waiting for perfect information
- We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture
What the job involves
- We're looking for a Director, Demand Generation to own the programs and pipeline that fuel Maze's growth
- You'll be the connective tissue between strategy and execution, diagnosing where the funnel breaks, building campaigns that fix it, and working in lockstep with Sales and Business Operations to turn demand into revenue
- This is a role for someone who genuinely cares about the product research space and the teams we serve, is informed by data, moves fast, and is always thinking about the next iteration
- This is a senior individual contributor role with the opportunity to build and lead a team over time
- Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with a meaningful eye on expansion
- Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions
- Manage paid campaigns in collaboration with our agency partners across existing channels, while actively researching and piloting new ones, iterating based on what the data tells you
- Plan and execute field marketing programs including conferences and executive events designed to create pipeline and accelerate deals already in motion
- Build and maintain lead and MQL forecasting models so the team always has a reliable, data-backed view of where we stand and what levers to pull
- Recommend greenfield opportunities for us, including new channels, and piloting tests to validate performance
- Own campaign operations including lead flow, routing logic, and data integrity across our marketing ops stack, working closely with Sales and Business Operations
Our take
Maze is a rapid testing platform designed for product and marketing teams to run large-scale user tests and gain actionable insights within hours. Tailored for user-facing experiences, it allows teams to test prototypes, and concepts, and copy remotely and collaboratively, transforming results into quantitative data quickly.
The platform is intuitive, browser-based, and device-agnostic, seamlessly integrating with top design tools like Figma, InVision, Adobe XD, Marvel, and Sketch, speeding up the testing process.
Operating as a fully remote team, Maze practices what it preaches about the effectiveness of remote work. In 2022, it secured $40M in funding, which has been invested in to new product solutions and workflow integrations, furthering its mission to democratize product research.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$40m
SERIES B
Feb 2021
$15m
SERIES A
Total funding: $57.5m
Company HQ
SoMa, San Francisco, CA
Leadership
Jonathan Widawksi
(Co-Founder & CEO)Former UX Lead at Bam.tech and Founder of game messaging platform Pin.gg
Thomas Mary
(Co-Founder)Prior to co-founding Maze in 2017, Thomas was a Lead Developer at Playabl and CTO at Viseversa.
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