Senior Manager of Brand PR, eBay
$148.4-222.8k
Leading online marketplace
Be an early applicant
Leading online marketplace
1001+ employees
Be an early applicant
$148.4-222.8k
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- The ideal candidate will be adept at weaving compelling narratives that enhance eBay's brand presence and resonate with diverse audiences
- Demonstrated Experience: Ten to twelve years of consumer public relations/communications experience, preferably with both global corporation and agency backgrounds
- Cross-Functional Collaboration: Ability to work cross-functionally and across multiple time zones, maintaining positive relationships with key business partners in a dynamic team environment
- Strategic Insight: Ability to connect business initiatives to create newsworthy content and identify industry trends where eBay can lead as an innovator
- Proven Success in Communications: A track record of creating and driving successful communications strategies and campaigns that align with business goals
- Media Relations Expertise: Demonstrated ability to pitch and place proactive media stories and manage press inquiries to enhance eBay’s brand narrative
- Influential Collaboration: Success in collaborating with and influencing diverse business partners, including senior-level and C-suite executives, in a highly matrixed organization
- Strong Media Relationships: Excellent relationships with consumer media
What the job involves
- EBay is seeking a seasoned communications expert to lead brand public relations efforts
- This role focuses on crafting and driving overarching brand storytelling, with an emphasis on key verticals such as fashion, collectibles, and motors
- Define and Drive Consumer Narrative: Shape eBay’s consumer narrative and value proposition, with a focus on key verticals. Demonstrate an understanding of the nuances within each category while maintaining the bigger picture view of the business
- Develop Integrated Strategies: Create and implement integrated strategies and campaigns that go beyond traditional PR, effectively increasing marketplace consideration through earned media
- Collaborate with Marketing and Business Units: Partner seamlessly with eBay’s marketing and business units, providing strategic counsel and fostering strong partnerships
- Work with PR and Vertical Teams: Collaborate closely with eBay’s consumer PR team, vertical leads, and corporate and employee teams to ensure alignment and synergy
- Manage Global Agency Partners: Lead all aspects of global agency partners to implement milestone campaigns successfully
- Build Press Relationships: Foster and maintain relationships with key press across lifestyle, fashion, and other relevant categories
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Articles
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
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