Senior Paid Search Manager, Grammarly
$158-218k
AI-powered writing assistant
Posted today
AI-powered writing assistant
1001+ employees
Posted today
$158-218k
1001+ employees
Company mission
Grammarly's mission is to improve lives by improving communication.
Role
Who you are
- 7+ years of relevant experience in Paid Search
- Proven success leading experiments across bidding strategies, audience segmentation, and ad creative
- Strong grasp of performance KPIs—especially LTV:CAC, incrementality, ROAS, and CPA
- Experience building forecasts, channel plans, and budgeting for 7-figure+ spend
- Experience measuring test impact (e.g., A/B tests, holdouts, model-driven results)
- Comfort with tools like Google Ads Editor, SA360, Databricks, Optimizely, Sheets/Excel, and basic SQL or experimentation platforms
- Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable
- Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust
What the job involves
- To achieve our ambitious goals, we’re looking for a Sr. Paid Search Manager to join our Paid Acquisition team
- This role will own the strategic vision, execution, and growth of Grammarly’s Paid Search program—one of the largest SaaS search advertisers across Google and Microsoft
- This individual will be responsible for scaling and optimizing campaigns to efficiently drive New Active Users and improve LTV/CAC, while collaborating with a team of performance marketers and cross-functional members
- This role combines high-level strategy with hands-on execution and is ideal for someone who enjoys driving growth through experimentation, precision targeting, and iterative improvement
- The manager will lead full-funnel initiatives, champion rigorous testing, and ensure the program evolves with the rapidly changing AI and search landscape
- As a Snr. Paid Search Manager, you'll lead strategic optimization of our mature, high-scale paid search program, designing advanced experimentation frameworks to unlock incremental gains while managing risk and brand safety
- This role requires balancing strategic vision with hands-on execution, structuring clear processes to prioritize high-volume testing, and maintaining accountability across cross-functional partnerships
- You'll own a substantial budget with direct business impact, driving the strategic roadmap for a high-impact performance marketing team
- This position offers exceptional growth opportunities, including partnerships with leading vendors and platforms to beta test cutting-edge ad products, deepening expertise in LTV modeling and predictive bidding, and the chance to influence strategy at both channel and business levels as Grammarly scales in the AI space
- Defining and executing long-term paid search strategy and annual planning
- Managing performance across Google Ads and Microsoft Ads with an eye toward LTV-driven growth
- Leading high-impact experimentation on bidding models (e.g. , LTV bidding, offline conversions, MTA), campaign structures, creative messaging, landing pages, and audience segmentation
- Driving efficiencies and campaign hygiene through tasks such as LP health, creative QA, negative keyword audits, and automation oversight to ensure brand safety
- Identifying growth opportunities through account expansion, integrations, tooling, new product adoption, and keeping up with the ever-changing landscape of search
- Partnering with Product Marketing, Data Science, Growth Ops, SEO, Analytics and Product to align on goals and integrate insights into campaign planning
- Developing and mentoring a Paid Search Strategist to increase testing velocity, operational excellence, and impact
- Maintaining strong relationships with Google and Microsoft to unlock early access to new features and platform insights
- Supporting major product launches and seasonal promotions through full-funnel campaign planning and execution
Our take
From professional writing to everyday correspondence, effective communication is critical. Grammarly is an AI-powered writing assistant that helps people write clearly and without mistakes, checking spelling, grammar, and other potential pitfalls.
Grammarly was originally launched as a subscription service for students, although the platform has moved into the mainstream in the last decade. It went freemium in 2015 and now works across more than 500,000 applications and websites including email clients, enterprise software, and word processors. Paid tiers give users more tools beyond grammar and spelling checks to include things like word choice, sentence rewrites, tone adjustments, fluency, and formality level.
The company has been profitable since the beginning and now has a valuation of more than $13 billion, placing it among the 10 most valuable startups in the US. The AI writing assistant space is heating up, and Grammarly is hoping to defend its positions against offerings including Scalenut, Ginger and Microsoft's Editor by the release of its SDK, making it far easier to integrate Grammarly into other applications. So far this has been used in over 4,000 products and earned excellent ratings and increased user numbers of Grammarly's service.
Steph
Company Specialist at Welcome to the Jungle
Insights
44% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$200m
LATE VC
Oct 2019
$90m
LATE VC
Total funding: $400m
Company benefits
- Support for professional development with training, coaching, and regular feedback
- Global, local, and team-specific events and programs
- Catered lunches
- Gym and recreation stipends
- Admission discounts
- Work from home opportunities
- Medical, dental, vision, financial, and other benefits, as well as equity
- Support to set up a home office
- Ample and defined time off
- 401(k) matching
Company HQ
Financial District, San Francisco, CA
Leadership
Alex Shevchenko
(Board Member)Studied at Vienna's International University before receiving an MBA from the University of Toronto. Co-founded MyDropBox.com in 2006. The company was bought by Blackboard Inc. three years later. Co-founded Grammarly in 2009.
Max Lytvyn
(Head of Revenue & Board Member)Studied for an MBA at Vanderbilt University before joining Blacboard Inc. as Director of Product Strategy in 2007. Was General Manager and then Partner at Sciworth Labs from 2004 to 2013. Was a Board Member at Uniweb and invested in farmland investment platform FarmTogether.
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