Growth Manager, Awesome Motive

• Are you a data-driven change agent who can weave user insights into compelling campaigns and drive measurable growth? If leading growth initiatives to drive business impact excite you, let's connect!
• You can leverage imperfect data to create and execute winning digital marketing campaigns and funnels
• You’re extremely self-driven and curious to find creative answers to complex questions
• You’re comfortable seeing the big picture and how the small details get you there
• You love to create systems, tools, and processes for others where they don’t already exist
• You have a passion for digital marketing and customer acquisition
• Relevant experience: With over 4 years of experience in growth marketing for product-led/ freemium SaaS, ideally in the B2B/SMB space, you have achieved direct business growth impact through successful growth initiatives
• SEO & Content Marketing: You are well-versed in best practices for SEO in marketing site content, including blog posts. You are fluent in other commonly used tools such as Semrush, Clearscope, and Ahrefs
• Copywriting: You have strong personal experience with copywriting, as well as leading and reviewing the work of copywriters. Your expertise in hiring and managing copywriters will be invaluable
• Email Marketing: You can demonstrate and teach best practices within email marketing, from crafting individual emails to creating complete targeted campaigns and evaluating effectiveness to drive improvement over time. You must have personally written and iterated upon multiple email campaigns for SaaS products
• CRO / Funnels / Testing & Optimization: You must have expertise in best practices for SaaS products. Knowledge and experience in pricing page tests, countdown timers, popups, etc, is required
• PPC / Paid Advertising: You have experience in Google Ads, Facebook Ads, and Google Search Console for PPC
• Affiliates & Partnerships: You know how to build and maintain partnership relationships. You have managed an affiliate program
• Data & Analytics: You are experienced in using GA (preferably GA4), and digital marketing channels

Desirable

• This is your chance to join a dynamic team and lead strategic initiatives across marketing channels to acquire, engage, and retain users. You'll wear many hats – strategist, analyst, campaign champion – all aimed at one goal: accelerating our growth to reach more small businesses
• Utilize Content Marketing, Email and SMS Marketing, Pay Per Click, Sponsorships, Affiliates and Partnerships, Social Media, and Freemium Software to grow new sales
• Strategize, plan, and implement both long and short-term processes to meet targets, emphasizing priorities in process development and documentation
• Facilitate data-driven decision-making by collecting, analyzing, interpreting, and visualizing data, providing actionable insights, and promoting data literacy within the organization
• Directly manage a team of growth professionals, including independently making decisions to ensure team performance & cohesion
• Design and implement website A/B tests to improve conversion rates and funnel performance
• Conceptualize and build new targeted landing pages for various channels and users
• Provide conversion-focused copywriting feedback and suggestions for newsletters, customer-facing websites, our apps and plugins, and ad copy
• Strategize and execute high-visibility promotions across all digital marketing channels
• Research competitor's UI/UX trends and work with the team to articulate new features/ideas to help us remain competitive
• Control qualified traffic to our website by designing and executing strategies to improve our search engine rankings
• Develop and execute an outbound marketing strategy to complement our existing inbound strengths
• Maintain in-depth familiarity with growth-related procedures and workflows
• Respond promptly to growth team members' queries and escalations
• Uphold and promote the core values of Awesome Motive
• Conduct research before escalating issues and proactively identify trends and process improvements
• Provide oversight for PPC campaigns, PPC keyword research, and program ROAS
• Provide oversight for Affiliate Marketing and Partnerships
• Directly supervise the work of content marketing team members
• Assist in crafting better internal processes and systems by documenting the work of the Growth team
• Company operating hours are 9am - 5pm ET (UTC -5)

• Please clearly include the following in your cover letter:
• Do you have experience in creating revenue impact through marketing?
• Do you have experience in directly managing teams?
• Do you have a minimum of 3 years of experience in SaaS marketing?
• What is your proficiency level (from 1 to 5, 5 highest) in programmatic SEO? Share an example of the impact created
• What is your proficiency in GA4?
• Also note, don't forget to proofread before submitting. Check spelling, capitalization, etc. This is your chance to make your application stand out :)
• We won’t be able to individually respond to all applications, but if we feel you’re a strong match, someone will be in touch shortly