Senior Creative Strategist, Salesforce

• Are you an analytically-minded Creative Strategist passionate about transforming complex business needs into compelling, high-impact stories?
• We’re looking for someone who has experience working with creative teams, defining the core business problem, framing the strategic narrative, and bringing clarity and focus to the work
• If you dream in strategic frameworks that inspire action, and thrive on collaborating to turn complex insights into the perfect story, let’s talk!
• Experience: 5+ years of hands-on experience in creative strategy, content strategy, or a closely related strategic role
• Strategic & Analytical Acumen: Proven ability to define the core business problem, blending strategic thinking with analytical skills to interpret data and measure content success
• Content Strategy Development: Experience building comprehensive, cross-channel creative plans, including defining content types, distribution channels, and message hierarchy
• Conceptualization & Storytelling: Skill in identifying the creative potential of a project and articulating a compelling strategic vision and narrative framework
• Cross-Functional Leadership & Clarity: Effective facilitation and stakeholder management skills. Must act as a creative partner who brings clarity, unifying diverse stakeholders and translating complexity into simple, focused instructions
• Creative Process Fluency: Understanding of creative processes and project workflows across editorial, email, video, and graphic design disciplines
• Independent Project Management: Proven success managing multiple complex, cross-functional projects and competing priorities in a fast-moving, often ambiguous environment
• Tool Proficiency: Experience with collaboration and project management platforms (e.g., Slack, Google Workspace)

Desirable

• Our team operates like an in-house creative agency
• You will serve as the connection between stakeholders and impactful creative output, translating high-level objectives into clear strategic briefs that ensure all content is perfectly aligned with our audience and overarching business goals
• From defining core problems and identifying creative opportunities to developing comprehensive content plans, you’ll create a wide variety of strategies that support and enhance the Salesforce customer content experience
• Strategic Concept & Framing: Clearly identify the creative needs within a project and articulate precise business and audience goals. You will collaborate to structure a narrative and effectively frame the "strategic story."
• Audience & Insight Focus: Lead in-depth discussions around intended audience, message hierarchy, and business goals. Use audience segmentation and insight analysis to ensure content is targeted and impactful
• Creative Briefing & Alignment: Transform abstract goals and research into a clear, actionable, and inspiring creative brief that guides the Creative team. You will support project kickoffs by aligning the entire Creative team on the audience, intent, tone, and final content objective
• Strategy Governance: Shape the content strategy that guides the creative process. Determine when a broader content strategy across content modalities and channels is required. Align the approach with key partners
• Review & Optimization: Proactively review developing content to ensure it remains aligned with the established strategy. Advocate for the strategy and ensure adherence to the brief throughout the content development lifecycle
• Metric Analysis: Analyze content metrics and audience engagement data to generate actionable, data-driven insights. Apply these learnings to refine and evolve future content strategy, ensuring continuous improvement
• Cross-functional Partnership: Work with stakeholders across the organization to develop creative assets that are engaging, impactful, and drive business value. Build and maintain relationships with cross-functional partners
• Strategic Program Design & Scaling: Contribute to developing the core strategic operating model for the Creative Strategy function by helping build foundational programs