Web Experience Manager, Versa Networks

$150-190k

Salary applicable for candidates based in California, Washington, or New York City, may vary in other locations + Pre-IPO equity

Wordpress

Webflow

Contentful

Senior and Expert level

Remote from US

More information about location

Secure access service edge vendor

Open for applications

Secure access service edge vendor

501-1000 employees

B2BEnterpriseInternet of ThingsSaaSCyber SecurityCloud Computing

Open for applications

$150-190k

Salary applicable for candidates based in California, Washington, or New York City, may vary in other locations + Pre-IPO equity

Wordpress

Webflow

Contentful

Senior and Expert level

Remote from US

More information about location

501-1000 employees

B2BEnterpriseInternet of ThingsSaaSCyber SecurityCloud Computing

Company mission

To address the security and networking challenges that Enterprises and Service Providers face, and connect branch offices, home offices, and users to applications wherever they exist.

Job

Company

Role

Who you are

This is an execution-focused role for someone who is equally comfortable setting strategy and getting into the weeds on performance data, conversion optimization, and SEO
8+ years leading digital web experiences in B2B SaaS, cybersecurity, or enterprise technology, with experience managing complex technical buyer journeys
Proven track record of driving measurable results including conversion rate improvements, pipeline attribution, and SEO and organic traffic growth
Experience building and optimizing websites for multiple buyer personas and account-based marketing approaches
Strong analytical mindset with hands-on experience in A/B testing, user research, and performance analysis
Technical fluency to partner effectively with engineering, product marketing, and marketing operations on implementation requirements
Hands-on experience with modern marketing technology including CMS platforms such as Contentful, Webflow, or WordPress, analytics tools, ABM platforms, and marketing automation systems
Understanding of how AI-powered answer engines evaluate and surface content, and the ability to optimize for both traditional and emerging discovery channels
People leadership experience managing web developers, content strategists, or digital marketers
Strong stakeholder management skills with the ability to balance competing priorities across product marketing, revenue, demand generation, and corporate marketing teams
Experience in cybersecurity, networking, or enterprise infrastructure is preferred
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience

What the job involves

Reporting to the VP of Corporate Marketing, this role owns Versa's web presence as a primary driver of pipeline, brand credibility, and category positioning
You'll define the web strategy, manage the roadmap, and work across product marketing, demand generation, brand, and revenue teams to build a digital experience that serves enterprise buyers at every stage of a complex, technical purchasing process
Define and own the web experience strategy for versa-networks.com, including the corporate blog platform, as Versa's primary digital surface for pipeline generation, brand storytelling, and category positioning
Build and manage a data-driven roadmap that balances quick wins with longer-term improvements across site navigation, content structure, and conversion paths
Own performance against key KPIs including traffic, engagement, conversion rates, pipeline influence, and organic search rankings
Lead SEO and AEO strategy to improve visibility across traditional search engines and AI-powered answer engines for high-intent SASE and cybersecurity queries
Drive continuous optimization through A/B testing, heatmap analysis, user feedback, and conversion rate work
Develop segmented digital experiences for Versa's core buyer personas including security practitioners, network architects, and executive decision-makers
Partner with brand and creative to ensure the website reflects Versa's security-first positioning and elevated creative standards
Collaborate with product marketing and communications on blog content publishing and optimization
Work with demand generation and revenue teams to align web experience with campaign strategies and pipeline goals
Manage web development resources including internal team members and agency partners to deliver on roadmap commitments
Leverage AI tools and modern web development approaches to accelerate delivery and improve team efficiency
Manage website governance including compliance requirements, security protocols, and content approval workflows

Our take

The secure access service edge (SASE) is composed of a complex group of networking and cloud software tools, such as software-defined wide area networks (SD-WAN), secure web gateways (SWG), and firewall-as-a-service. SASE itself functions to better deliver cybersecurity tech, and as such, it’s big business right now. Versa Networks is capitalising on this, with its in-cloud and on-premise flexible SASE solutions.

The company faces competition from SASE rivals such as Juniper Networks (where the founders left to launch Versa Networks), and major players like Cisco and Cloudflare. However, startups are pulling in hefty funding, too: Cato Networks is a Unicorn twice over, and Netskope is valued at nearly fourfold that. On top of that, the current SASE market is set to grow from its 2021 $3 billion valuation to $6 billion by 2028.

This should come as no surprise. SASE sits at the juncture of the lucrative and high-growth sectors of cloud computing, cybersecurity, and networking, and is expected to have a sweeping addressable market as more businesses pivot onto the cloud. Versa Networks is set to hold its own against well-funded startups and acquisitive enterprises, exemplified by its "pre-IPO" fundraise of $120 million in 2022. The company has positioned itself to deepen its hold on its slice of the market.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

Glassdoor (3.8)

Company

Funding (last 2 of 6 rounds)

Oct 2022

$120m

LATE VC

Jun 2021

$84m

SERIES D

Total funding: $316.3m

Company benefits

Incentives and Bonuses
ESOP
Statutory Benefits: PF, ESI, Maternity Benefits, Leaves & Holidays
VPF, NPS, Meal Vouchers, Paternity Leaves
Health: Medical, Accidental, Term Life Insurances
Relocation Benefits
Flexi Working
Reward & Recognition Policies
Transparent Performance Management Process
Career Progression
Global Mobility

Company HQ

Santa Clara, CA

Leadership

Apurva Mehta

(Co-Founder & CTO)

Former Director of Software and Chief Architect at Riverstone Networks, then moved into a Chief Architect and ultimately CTO role at Juniper Networks.

Kumar Mehta

(Co-Founder & CDO)

Former VP of Engineering at Juniper Networks, and a Stanford School of Business graduate.

Share this job

View 26 more jobs at Versa Networks