Senior IRL Engineer, Vendelux
In-Person Marketing Engineer
+ Equity participation & aggressive bonuses for over-performance
4+ days a week in office
AI-native event marketing platform
Open for applications
AI-native event marketing platform
101-200 employees
Open for applications
+ Equity participation & aggressive bonuses for over-performance
4+ days a week in office
101-200 employees
Company mission
To help companies discover the best events.
Role
Who you are
- 5+ years in event marketing, field marketing, experiential marketing, or similar roles at a B2B tech company
- Experience managing event budgets and driving measurable ROI
- Data-driven mindset — can tie IRL activities directly to pipeline and revenue (badge scans ≠ success)
- Interest and experience leveraging new AI capabilities to manage event logistics, budgets and driving measurable ROI
- High ownership mindset; sets a high bar for excellence
- Thrives in a fast-paced environment and learns quickly
- Exceptional at prioritization and delivering results
- Demonstrated track record of beating goals and growing in responsibility
- A culture-builder who elevates team performance
- Not all candidates will check all of the requirements listed above and that’s ok! We are open to great people from non-traditional backgrounds
What the job involves
- As companies shift more of their revenue strategy toward in-person interactions, we’re creating a new role inside Vendelux that reflects the future of go-to-market: the IRL Engineer
- This role is dedicated to engineering the highest-impact in-person interactions possible — for our internal teams, our customers, and our partners. The IRL Engineer will design the systems, playbooks, and programs that maximize face-to-face time across events, field activations, owned experiences, and business travel
- If the GTM Engineer empowers teams with AI, the IRL Engineer uses AI to empower teams with human connection — the ultimate lever in modern GTM
- We are hiring our first IRL Engineer to set the standard for innovation, measurement, and ROI around every in-person moment Vendelux creates
- This role reports directly to our Head of Marketing
- Build and execute Vendelux’s strategy for in-person interactions across owned events, third-party conferences, field activations, and community experience
- Use the Vendelux platform to identify the highest-ROI opportunities for customer and prospect engagements
- Collaborate with team members across departments while also leveraging AI Agents to create IRL connections at scale
- Generate sales pipeline and deepen customer/partner relationships through high-quality in-person interactions
- Ensure every event (owned or sponsored) is optimized for maximum meetings with prospects, customers, partners, and talent
- Own sponsorship negotiations, event budgets, and ROI reporting
- Run owned experiences such as meetups, customer dinners, micro-events, and executive gatherings
- Coordinate all pre- and post-event logistics, coordinate AI Agent & human outreach, and build agentic follow-up systems
- Collaborate closely with sales, marketing, product, and leadership to align IRL strategy with business goals
- Create scalable processes and measurement frameworks that operationalize relationship-building
- Represent Vendelux externally as a thought leader in IRL marketing excellence and the future of event marketing
- Collaborate with engineering and product to build AI Agents that operationalize IRL Engineering tasks and IRL marketing jobs to be done
Our take
Event marketing enables companies to engage with potential buyers and showcase their offerings up close - providing an ideal platform to communicate ideas, thoughts and brand identity. Vendelux offers a platform that empowers event marketers and CMOs to analyse customer and competitor behaviour, and in turn choose the best conferences to attend.
The company leverages AI to deliver insights on attendees and sponsors of over 160,000 global conferences, helping customers decide which events they should attend and sponsor for the largest return. It also allows collaboration with sales teams to book meetings with every possible lead, and ROI evaluation tools that prove the value of all event marketing activities.
Since founding, the company has amassed a growing customer base that includes the likes of GitLab, DocuSign and Intel, and has also raised several successful funding rounds. The most recent investment supports increased marketing efforts and the enhancement of its ROI-evaluation tools, as well as hiring to build out its team.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2026
$50m
SERIES B
Nov 2023
$14m
SERIES A
Total funding: $68m
Company benefits
- Regular Retreats: We regularly meet up in beautiful locations around the world to discuss all things Vendelux
- Recharge Weeks: The company shuts downs two times a year so everyone can recharge without work piling up
Company HQ
Midtown South, New York, NY
Leadership
Alex Reynolds
(CEO & Founder)Previously spent over 6 years at Shutterstock, in Directorial, VP and Gm roles. Prior to that, they were a Director of Business Development at YP.
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