Senior Marketing Operations Manager, Ironclad
$170-200k
+ Offers equity
Enterprise software for managing contracts
Open for applications
Enterprise software for managing contracts
501-1000 employees
Open for applications
$170-200k
+ Offers equity
501-1000 employees
Company mission
To power the world’s contracts.
Role
Who you are
- We’re seeking a candidate with experience building, scaling, and optimizing modern marketing operations, with a deep understanding of the sophisticated tech stacks utilized by $150M+ ARR companies
- This role is ideal for a strategic thinker who thrives on execution to deliver impactful outcomes
- At least 6 years of marketing operations experience in a SaaS startup environment
- Advanced Salesforce knowledge to build campaign reporting and dashboards
- Hands-on experience and current advanced understanding of Marketo is a must (Marketo Certified is a bonus)
- Proficient in Google Analytics and Google Tag Manager
- In-depth knowledge and hands-on experience with 6sense platform
- Strong understanding of GDPR, CCPA, and other data privacy regulations to ensure compliance across the organization
- Have worked alongside (or as part of) a marketing team and understand the end-to-end of building and measuring integrated marketing campaigns
- You are an extraordinary communicator and project manager. You have the ability to prioritize projects and clearly communicate timelines to your team and stakeholders
- You are data-driven. You have experience and interest in reporting and can interpret data to help optimize marketing strategies
- A strong communicator. You have experience presenting recommendations and outcomes to senior leaders and an interest in teaching others
- You spot areas of opportunity, analyze them, and proactively provide solutions
- Passionate about marketing operations and technology, stays up to date on the latest trends
What the job involves
- As the Senior Marketing Operations Manager, you will be a key driver of success for our Marketing team
- In this role, you will lead the charge in streamlining marketing processes, leveraging cutting-edge technologies, and managing business-critical data strategies to fuel pipeline and revenue growth
- Oversee and optimize traditional marketing tools and platforms such as Salesforce, Marketo (and Bizible), 6sense, Google Analytics, Google Tag Manager
- Manage and oversee data enrichment and data automation/engagement tools to ensure we have current and actionable data for our teams
- Evaluate and implement new tools as needed to improve efficiency, enhance campaign performance, and build a culture of continuous improvement
- Reimagine our tracking framework to ensure accurate data capture across all digital touchpoints, including custom event tracking, UTMs, and pixel implementation
- Have a foundational understanding of website structure, basic coding concepts, and how data tracking/capture is integrated within websites to support effective implementation and troubleshooting of tracking strategies
- Assist in refining our marketing attribution strategy by evaluating and applying various attribution models. Ensure we optimize the use of data from Bizible and UTM parameters to deliver clear, actionable insights into campaign performance
- Partner with the BI team to develop and maintain a KPI and ROI reporting cadence for all marketing functions (Growth, PMM, Comms, etc.)
- Work with legal and compliance teams to oversee consent management practices, maintain data privacy standards, and ensure marketing campaigns are executed responsibly and within regulatory frameworks
- Drive data currency, quality, and accuracy through a regular cadence of contact and account enrichment
- Ensure all marketing operations comply with GDPR, CCPA, and other relevant data privacy regulations
Our take
Business contracting is often inefficient and messy, with approvals required from various stakeholders and many processes still paper-based. Ironclad is a platform that digitises, automates, and streamlines contract workflows, allowing legal teams to focus on legal work rather than paperwork. Ironclad’s platform features collaborative tools that facilitate business operations and extract and catalog contract metadata, making information easier to access and act upon. Its enterprise customers include Dropbox, Mastercard, Pixar, Fox, and L’Oréal.
Despite its success, Ironclad faces competition in the $3 billion contract lifecycle management industry from major players like DocuSign and emerging ones like Contractbook. The company recently announced Ironclad Signature, marking its entry into the $25 billion eSignature market. The new feature speeds up the signature process by an estimated 80% and provides summaries and approval histories to users. This new tool is expected to strengthen Ironclad's position in the sell-side contract lifecycle management market.
Additionally, Ironclad introduced value-based pricing, charging only for completed, signed agreements, unlike other providers who charge for every signature packet sent out. Ironclad, backed by investors like Accel, Sequoia, Y Combinator, and BOND, remains committed to innovating and maintaining its leadership in the contract lifecycle management space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$150m
SERIES E
Dec 2020
$100m
SERIES D
Total funding: $334.1m
Company benefits
- Dental, and vision insurance
- 401K
- Wellness reimbursement
- Flexible vacation policy
- Generous parental leave for both primary and secondary caregivers
- Work from home opportunities
- Health insurance
Company values
- Intent
- Empathy
- Drive
- Integrity
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Cai GoGwilt
(CTO & Chief Architect)Studied HSPS at Cambridge, and Computer Science at MIT. Was a Summer Technology Analayst at Goldman Sachs. Worked as a Research Assistant at MIT. Was a Software Engineer at Palantir.
Jason Boehmig
(CEO)Former Corporate Lawyer at Fenwick and Professor of Law at the University of Notre Dame before founding Ironclad in 2014.
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