Senior Product Manager, Zeta Global
Inline Insights
$140-170k
+ Employee Equity and Stock Purchase Plan
The AI marketing cloud
Open for applications
The AI marketing cloud
1001+ employees
Open for applications
$140-170k
+ Employee Equity and Stock Purchase Plan
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- Experience in Product Management: Proven track record of managing and successfully rolling out digital products, especially those involving complex data integrations
- Technical Proficiency: Strong understanding of data architecture, APIs, and systems integration. Experience with marketing technologies is highly preferred
- Strategic Thinking: Ability to devise strategic solutions that merge technical possibilities with business objectives
- Communication Skills: Excellent communication abilities with a knack for explaining complex data concepts in clear terms to diverse audiences
- Leadership and Collaboration: Experienced in leading cross-functional teams and working with offshore development teams. Must be adept at navigating cultural differences and aligning dispersed teams with company objectives
- Background in Data Science or Analytics: A strong grasp of data analytics and its application in marketing to drive decision-making and product enhancements
- Experience in Digital Marketing: Understanding of digital marketing workflows including campaign management, audience segmentation, and marketing automation
What the job involves
- At Zeta Global, we are dedicated to maximizing the impact of marketing through data-driven insights
- We are seeking a Senior Product Manager to lead the integration and centralization of third-party data insights across our core platforms
- This role is crucial for enhancing the accessibility and utility of our Data Cloud product, ensuring that insights are seamlessly embedded into all facets of our digital marketing tools
- Data Integration: Spearhead initiatives to integrate third-party insights into first party activations modules of our platform, including campaign building, marketing automation, and audience creation
- Centralization of Insights: Develop strategies to centralize data reports and insights, making them easily accessible and interpretable within the core platform
- Insight Distribution: Ensure that key insights are effectively distributed at valuable points in the user journey, enhancing decision-making and marketing effectiveness
- Platform Consolidation: Work towards consolidating sections of the platform to include inline insights, thereby enhancing user experience and platform efficiency
- Cross-functional Collaboration: Collaborate with offshore teams to align them with best practices in data management and integration. Foster a culture of patience and continuous improvement
- Stakeholder Engagement: Engage with internal and external stakeholders to gather requirements, feedback, and align the product development with business goals
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS ot digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strenghten's Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footpirnt in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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