Field Marketing Manager, Contentstack
North America
$105-120k
Headless content management system
Open for applications
Headless content management system
501-1000 employees
Open for applications
$105-120k
501-1000 employees
Company mission
To enable the world's best brand to reimagine possible.
Role
Who you are
- This role requires a balance of creativity, organization, and executional excellence, with a strong focus on event planning, account-based marketing (ABM), and sales alignment
- If you’re passionate about creating field marketing strategies that directly contribute to sales success and thrive in a fast-paced environment, we’d love to hear from you!
- 5-8 years of field marketing experience, preferably in B2B, SaaS with a proven ability to drive pipeline through regional marketing efforts
- Strong event planning and execution skills, with experience managing in-person and virtual events
- ABM experience, with a track record of executing personalized marketing strategies for key accounts
- Familiarity with tools like SFDC, Gong, Demandbase, and other marketing automation platforms to track and optimize campaign performance
- Excellent organizational skills, capable of managing multiple programs simultaneously while maintaining high attention to detail
- Results-oriented mindset, with the ability to measure success and optimize strategies for maximum impact
- Creative problem solver who can think outside the box to engage target audiences effectively
- Passion for creating unforgettable, high-impact experiences that elevate the brand and drive audience connection
- Clear communicator, able to articulate marketing strategies and collaborate across teams seamlessly
What the job involves
- We are seeking a strategic and results-driven Field Marketing Manager – North America to develop and execute high-impact regional marketing programs that drive pipeline and revenue growth
- You'll develop and execute regional marketing campaigns tailored to North American markets to support demand generation and sales pipeline
- Plan and manage regional marketing programs, including first-party events, third-party sponsorships, webinars, virtual roundtables, paid media, direct mail, and partner marketing initiatives ensuring seamless execution and maximum ROI
- Drive account-based marketing (ABM) strategies, working closely with sales to engage high-value accounts with targeted initiatives
- Align with sales and Business Development teams, providing localized content, event support, and lead follow-up strategies to optimize conversion rates
- Collaborate with cross-functional teams, including demand generation, partner marketing, and product marketing, to ensure consistency in messaging and execution
- Analyze and report on marketing performance, tracking key metrics to measure event success and campaign impact
- Track regional budgets, ensuring cost-efficiency while maximizing impact and maintaining accuracy in reporting
- Travel 2-3 times per quarter to attend and manage events, meet with sales teams, and support field activations
Our take
As enterprises handle and produce increasing volumes of content, the Content Management System (CMS) market is still growing strongly – expected to more than double in size by 2030. To differentiate themselves in a crowded market, disruptors entering the space are championing the idea of “Headless CMS”, through which enterprises can customize the front-end visuals while offering the same level of backend infrastructure.
Co-founded by the same trio that created and sold Built.io, Contentstack is one such disruptor that’s making a strong name for itself. Founded in 2019, the platform is now used by a number of major enterprises including Shell, JPMorgan Chase, McDonald’s, and Walmart.
The company has huge VC funding as well as a high-profile customer base, but there is still plenty of competition – Storyblok, Prismic, Strapi, and Kontent are all well funded and growing quickly too. That being said, Contenstack is hoping that its no-code automation features will help it stand out from the rest as the company looks to grow internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2022
$80m
SERIES C
Jun 2021
$57.5m
SERIES B
Total funding: $169m
Company HQ
MLK-183, Austin, TX
Leadership
Neha Sampat
(Co-Founder & CEO)Previously co-founded and was CEO of Raw Engineering and Digital Experience Platform Built.io (acquired by Software AG, 2018). Founder & Owner of Austin Woman Magazine & Host of the Dreammakers podcast. Official Member of Forbes Technology Council.
Nishant Patel
(Co-Founder & CTO)Was previously the Founder, CTO, then CEO of Digital Experience Platform Built.io (acquired by Software AG, 2018), as well Co-founder and CTO at Raw Engineering, where they ran a R&D incubator.
Share this job
View 2 more jobs at Contentstack