Growth Marketing Manager, Latch

• Bachelors Degree in Marketing
• 3+ years of hands-on experience managing paid media for a D2C brand, with a strong command of Google Search and Meta Ads
• Demonstrated success owning and optimizing $100K+ monthly budgets, with direct impact on CAC and revenue
• Experience running creative and copy testing programs, including development of test roadmaps and reporting frameworks
• Analytical mindset with fluency in marketing metrics and tools (CAC, ROAS, AOV, CVR, LTV, Google Analytics, Excel/Sheets)
• Proven ability to collaborate with creative and brand teams to produce performance-driven ad assets
• Working knowledge of attribution platforms (e.g. Rockerbox, AppsFlyer) and event tracking setup
• Exceptional attention to detail, communication skills, and project ownership
• Comfort working independently and cross-functionally in a fast-paced, remote-first environment

Desirable

• We’re looking for a strategic, results-driven Growth Marketing Manager: Paid Search & Social to lead performance marketing across Google Search, Bing, Meta, and other paid channels
• You’ll own campaign execution from strategy to creative testing and performance optimization, with a laser focus on growing HelloTech’s direct-to-consumer business
• This is a high-impact role for someone who thrives on data, creative iteration, and measurable growth
• Bonus if you’ve worked in B2B or B2B2C environments as well
• Own strategy, setup, and ongoing management of Google Ads and Meta campaigns for D2C acquisition
• Manage six-figure monthly budgets across platforms, optimizing for CAC, ROAS, and LTV
• Partner with creative and content teams to build and test high-performing ad copy and assets across static, video, and UGC-style formats
• Structure and run ongoing A/B experiments, including messaging, audience segmentation, offers, and landing page variations
• Monitor performance and share weekly insights, growth levers, and recommendations with stakeholders
• Implement and validate conversion tracking and attribution across GA, GTM, Meta Events Manager, etc
• Stay ahead of performance marketing trends, creative best practices, and platform changes
• Collaborate with Product, CX, and Operations to ensure campaigns align with lifecycle and fulfillment realities