Web Strategy Director, Fireblocks
$160-200k
Salary shown for New York City, other locations may vary
More information about location
Digital asset infrastructure company
Job no longer available
Digital asset infrastructure company
501-1000 employees
Job no longer available
$160-200k
Salary shown for New York City, other locations may vary
More information about location
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- 8+ years of progressive web strategy experience with 3+ years in leadership roles
- Proven track record in managing modern enterprise websites that drive significant revenue impact
- Deep expertise in SEO with demonstrable results improving organic search performance
- Experience with AI optimization strategies and emerging search technologies
- Background in B2B SaaS, fintech, or technology companies preferred
- Experience managing localization strategies
- Advanced knowledge of CMS platforms, specifically WordPress
- Advanced knowledge of web analytics platforms (Google Analytics, Google Tag Manager, Mixpanel, etc.)
- Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
- Proficiency with Cookie Manager Platforms (OneTrust)
- Understanding of web development technologies (HTML, CSS, JavaScript, CMS platforms)
What the job involves
- Fireblocks is seeking a Web Strategy Director to deliver a world-class digital experience that turns our brand into a powerful demand gen engine
- This role will own the complete web experience, from technical infrastructure to conversion optimization, while leading SEO and emerging AI optimization (GEO) strategies that drive measurable business growth
- We are seeking a Web Strategy Director to lead the vision and execution of our entire web presence (fireblocks.com)
- You will transform our website into a powerful engine for demand generation and a definitive resource for digital asset infrastructure
- This is a critical role responsible for driving measurable business growth
- Develop and lead a data-driven web strategy that transforms the fireblocks.com website into a demand generation engine aligned quarterly revenue goals through optimized user journeys and conversion funnels
- Own all key web metrics including traffic, conversion rates, lead quality, and revenue attribution
- Own and execute enterprise-level SEO strategy to dominate search rankings in digital asset and stablecoin infrastructure space
- Drive web strategy that captures demand through AI-native discovery channels like ChatGPT, Perplexity, and Claude
- Oversee future localization strategy to ensure the website delivers a consistent, high-quality experience across global markets and languages
- Collaborate with Brand and Design teams to ensure a cohesive and impactful digital brand experience
- Lead the roadmap for website testing, experimentation, and personalization
- Evaluate and manage third-party vendors, CMS platforms, and other web technologies
- Oversee cookie management platform to ensure user consent, data transparency, and compliance with global privacy regulations
- Lead and mentor a high-performing web strategy team including developers and SEO managers while managing goals, and KPIs that drive accountability and results
- Foster a culture of experimentation, data-driven decision making, and continuous improvement
- Conduct regular analysis to identify optimization opportunities and growth drivers
Our take
The derivatives market has always been attractive for larger investors, but some of the hurdles to overcome are capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Although cryptocurrencies are known for being notoriously unstable, when traded properly they can be hugely profitable. So, in a safer landscape, there is a lot of incentive for new participants.
Basically, by raising security standards, a new crop of institutional entities is able to set up shop in the crypto world. This means more business for Fireblocks, and a stabler market which then attracts even more interested parties. The company continues to develop its offering, for example through the recent acquisition of TRES which enables it to deliver the first complete operating system for digital assets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Leadership
Michael Shaulov
(CEO & Co-founder)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(CTO & Co-founder)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CPO & Co-founder)Ex software consultant and previous VP Product at Orbs - a blockchain company.
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