Senior Manager of Demand and Growth Marketing, Synack
$155-175k
Security testing platform
Be an early applicant
Security testing platform
201-500 employees
Be an early applicant
$155-175k
201-500 employees
Company mission
To create technology that unleashes the best cybersecurity talent to secure our digital world.
Role
Who you are
- 8–12+ years of experience in growth marketing and demand generation in B2B SaaS environments (cybersecurity preferred)
- Ability to operate strategically and be hands-on
- Exposure to, and interest in, using AI agents to make yourself and your team more efficient
- Proven track record of:
- Driving pipeline and revenue growth
- Scaling multi-channel demand programs
- Turning strategy into measurable growth
- Optimizing performance at scale
- Stron expertise in:
- Funnel metrics (MQL → SQL → Closed Won)
- Conversion optimization
- Campaign performance management
- AI optimization
- Hands on experience with:
- HubSpot
- Google Analytics (GA4)
- Paid media platforms
- Semrush
- Wordpress
What the job involves
- Synack is seeking a Senior Demand and Growth Marketing Manager to to build and scale a high-performing demand engine that drives pipeline, revenue, and market visibility
- This role owns how Synack goes to market across channels — translating positioning and messaging (in collaboration with Product Marketing) into programs, campaigns, and digital experiences that convert
- You will lead demand generation, digital performance, and web optimization — ensuring every marketing investment is aligned to measurable business outcomes. This role is a growth leader, and people manager, accountable for pipeline, performance, and scale. This is a pipeline ownership role, not a messaging role
- Demand Generation & Pipeline Growth: Ensure strong alignment with ICP, sales priorities, and regional focus
- Own end-to-end demand generation strategy across:
- Paid media
- Organic (SEO, content distribution)
- Partner and ecosystem channels
- Drive qualified pipeline (MQL → SQL → revenue)
- Campaign Strategy & Execution: Continuously test, learn, and optimize
- Translate messaging (from PMM) into high-performing, multi-channel campaigns
- Define campaign themes, targeting, and channel mix
- Ensure consistency and impact across Digital, Field, and Partner programs
- Website & Conversion Optimization: Own the website as a core growth channel
- Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, bounce rate), user journeys and navigation
- Partner with SEO and web resources to increase high-intent traffic and improve funnel performance
- Performance Marketing & Analytics: Build clear reporting and dashboards across HubSpot, Google Analytics, and paid media platforms
- Own measurement and optimization across:
- Pipeline contribution
- Conversion rates
- Channel performance
- Cost efficiency (CAC, ROI)
- Ensure decisions are data-driven and outcome-focused
- Channel & Lifecycle Optimization: Improve lead quality, velocity, and progression through the funnel
- Optimize performance across:
- Paid acquisition (search, social, display)
- Email and lifecycle marketing
- Retargeting and nurture programs
- Account-based and high-intent campaigns
- Alignment with Product Marketing & Brand
- Partner with Product Marketing to activate messaging frameworks in campaigns and ensure correct targeting and use case alignment
- Partner with Brand to ensure consistent execution across all channels and scale creative production efficiently
- Here's what success looks like:
- Consistent growth in qualified pipeline and revenue contribution
- High-performing campaigns across channels
- Strong website conversion and engagement metrics
- Clear visibility into performance, ROI, and optimization opportunities
- Tight alignment between strategy, execution, and results
Our take
As the cyberthreat landscape continues to get more complex, there is a need for sophisticated solutions. Fuelled by expertise in countering kinetic and cyber threats, Synak was founded to deliver on-demand security testing to meet this need.
Synack fosters an ecosystem where world-class security researchers collaborate to provide continuous penetration testing and vulnerability management. This allows the company not only to supply actionable results but also to cultivate a community-based approach to knowledge sharing.
In 2022, Synack was integrated into Microsoft Intelligence. This allowed it to bolster its innovation through collaboration with Microsoft's vast resources and expertise. As a result, Synack has fortified its position at the forefront of cutting-edge security solutions, and continues to launch new capabilities to address the evolving challenges of cybersecurity.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2020
$52m
SERIES D
Apr 2017
$21.3m
SERIES C
Total funding: $107.3m
Company benefits
- Ample Holidays and Time Off: Depending on where you are in the world, we offer the best and most accommodating time off policies, bar none. We believe in working hard to play hard
- Paid Parental Leave: Proud parent-to-be? We are thrilled for you and recognize this is a time you don't want to miss. Synack provides team members with a generous paid parental leave policy
- 100% Covered Health Plan Benefit: Our people are our greatest asset, and that's why we invest in high-quality healthcare coverage for our employees with comprehensive medical, dental and vision benefits in the U.S.
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Jay Kaplan
(Co-Founder & CEO)Graduated from the George Washington University with an MS in Engineering Management. Previously worked as a Computer Scientist at the Defense Information Systems Agency and as a Senior CNO Analyst at the National Security Agency.
Mark K.
(Co-Founder & CTO)Graduated from Auburn University with a Ph.D. in Computer Science. Previously worked as an Advisor at CloudKnox Security and as a CNE Analyst at Novetta.
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