Performance Marketing Director, Prenuvo
$210-270k
Comprehensive whole body MRI scan for preventative care
Open for applications
Comprehensive whole body MRI scan for preventative care
201-500 employees
Open for applications
$210-270k
201-500 employees
Company mission
To flip the paradigm from reactive "sick-care" to proactive health care.
Role
Who you are
- 12+ years in performance media and CRM/SEO with hands-on leadership across online and offline channels
- Proven ownership of LTV:CAC, payback, and incrementality at scale
- Deep experience planning and buying TV/CTV, OOH, and print, including geo-testing and lift reads
- Lifecycle marketing expertise across email, SMS, push, and in-app with segmentation and personalization at scale
- Strong measurement background: MMM design and vendor management, MTA, geo-experiments, platform lift, holdouts, and causal inference basics
- Fluency with analytics and tooling: GA4 or equivalent, CDP (e.g., Segment/mParticle), attribution (e.g., AppsFlyer/Adjust), BI (e.g., Looker/Tableau), testing platforms, CRM (e.g., Braze/Iterable/SFMC)
- Advanced Excel/Google Sheets; SQL familiarity preferred
- Clear communicator with executive-ready narratives and concise recommendations
- Excellent project management and prioritization
- BA required; MBA a plus
What the job involves
- We’re looking for a Director, Performance Marketing (Growth) to own and scale our paid media and lifecycle marketing programs across the full funnel from acquisition to conversion to retention
- This is a high-impact role responsible for building and executing multi-channel strategies across TV, OTT, OOH, Print, Digital, Email, SMS, Push, and SEO
- You'll play a critical role in optimizing our LTV:CAC, driving sustainable growth, and reshaping how people access proactive healthcare
- This role will be responsible for managing an in-house team and agencies
- If you’re passionate about data-driven growth, creative experimentation, and making a measurable difference in people’s lives, we’d love to meet you
- Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives!
- Own CRM strategy across email, SMS, push, and in-app: acquisition captures, onboarding, nurture, upsell, cross-sell, reactivation, and win-back
- Design segmentation, personalization, send cadence, and content frameworks tied to user state and predicted value
- Stand up referral, loyalty, and lead magnet programs; integrate with paid to retarget and suppress efficiently
- Partner with eComm/Prod to optimize capture surfaces, PDPs/LPs, and checkout to improve CVR and reduce churn
- Lead planning and buying for TV/CTV, OOH, print, audio/radio, and direct mail, aligned with digital
- Build geo-first test plans (geo splits, phased market rollouts) to read lift and scale
- Negotiate rates, placements, and value-adds; set creative rotation and flighting
- Implement unified frequency and reach management across offline and online
- Oversee Search, Social, Programmatic, Affiliates, and Marketplaces with robust creative and landing page testing
- Deploy audience frameworks: prospecting, retargeting, and suppression using first-party data and clean rooms
- Heavily influence the measurement roadmap: MMM, MTA, geo-experiments, platform lift studies, and holdouts
- Build an incrementality program with always-on tests; codify decision rules for scaling/pausing
- Define the source of truth for LTV, attribution windows, and forecasting. Partner with Marketing Analytics and Finance on models and reporting
- Publish weekly scorecards and monthly QBRs with insights, not just metrics
- Lead SEO strategy (technical, content, authority) to grow qualified traffic and conversion in partnership with eComm and Editorial
- Prioritize backlogs using impact sizing tied to revenue
- Drive a performance creative engine: briefs, rapid iteration, modular assets for offline and digital
- Establish test matrices for hooks, offers, formats, and CTAs by audience and channel
- Hire, develop, and mentor channel owners, CRM managers, and analysts
- Run tight operating rituals: weekly performance reviews, test readouts, and roadmap prioritization
- Ensure compliance with privacy, consent, and deliverability standards
- Key Performance Indicators (KPIs)
- LTV:CAC Ratio & Payback Period: Measure efficiency and time-to-return on customer acquisition
- Incremental Revenue & Channel/Geo Lift: Track revenue gains and performance uplift by marketing channel or geographic region
- Customer Acquisition Cost (CAC), ROAS, and MER: Assess paid media efficiency through return on ad spend and media efficiency ratio
- Lead Capture, Activation, Retention & Reactivation Rates: Monitor lifecycle performance from acquisition through re-engagement
- Organic Sessions, Keyword Rankings & SEO Conversion Rate (CVR): Evaluate effectiveness of organic search strategies and downstream conversion
- Creative Testing Velocity & Win Rate: Track how frequently creative is tested and the percentage of winning variations
Our take
The quantified self movement is gaining momentum, especially in the health and fitness sector. Wearable health monitors, sleep trackers, and genetic testing have all firmly entered the mainstream, and body MRI scanning service Prenuvo is taking this concept to the next level. Prenuvo’s whole body diagnostic imaging offers customers a comprehensive picture of their body, whilst screening for 500+ major conditions and cancers.
The medical benefits of approaching these diseases proactively, as opposed to reactively, are substantial. Customers will be able to catch warning signs early, meaning treatment is likely to be less invasive, with a higher success rate. Unfortunately North America, like many regions, has yet to make substantial investments in preventative healthcare. This just makes companies like Prenuvo, and the VCs who fund them, increasingly necessary.
This funding, however has been substantial, and having closed multiple funding rounds, the company is now setting its sights on Europe. The opening of its first London clinic marks the start of that expansion, brining Prenuvo's full-body MRI services to a new market with high demand for early detection and diagnostic imaging. With plans to evaluate additional cities across the continent, the company is in a position to grow its international presence.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2024
$120m
SERIES B
Oct 2022
$56m
SERIES A
Total funding: $176m
Company benefits
- Exceptional health-care coverage: We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family
- Flexible vacation policy: Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it.
- Employee Prenuvo scans: Our missions starts with our own. We offer every Prenuvo employee complimentary scans each year. Use it yourself or give a scan to friends and family.
Company HQ
South Fair Oaks, North Fair Oaks, CA
Leadership
Andrew Lacy
(Founder & CEO)Previously founded semantic search company Zaptravel (now Lebara Travel) and iPhone app company Tapulous (subsequently sold to Disney). Later joined Disney as the SVP of Disney Mobile, and then Lebara as Chief Product Officer. Alongside work at Prenuvo they also co-founded Azarus.
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