SEO Senior Associate, ezCater
$71-92k
+ Stock Options
More information about location
Online marketplace for business catering
Job no longer available
Online marketplace for business catering
501-1000 employees
Job no longer available
$71-92k
+ Stock Options
More information about location
501-1000 employees
Company mission
To provide businesses with access to high-quality and fast corporate catering, 24/7.
Role
Who you are
- We’re looking for a marketer who is strong in technical SEO, comfortable diving deep into the data, excited to have a large role in growing SEO into a powerhouse for the business, who knows where to look to uncover insights and how to report out on them, and is a terrific communicator, able to collaborate with cross-functional teams and explain SEO guiding principles clearly and concisely, and able to support recommendations with data
- 3-5+ years of deep experience in planning and executing successful SEO strategies as well as a strong background in technical SEO
- A substantial understanding of technical SEO factors for large eCommerce sites, such as site architecture, discoverability, canonicalization and redirects, internal linking, schema, dynamic content, and site audits
- Mastered the art of keyword research, topic clustering, and data mining
- Proven track record of developing and executing SEO strategies and to improve traffic and conversions
- Strong understanding of SEO tools like SEMRush, Google Search Console, Moz, web analytics and user research
- Working knowledge of paid search and desire to work closely with paid search counterparts to develop holistic search strategies to maximize organic and paid contributions to the business bottom line
- Knowledge of WordPress or other content management systems, familiarity with HTML, CSS, JavaScript
- Experience working with large data sets to create insights and actions
- Strong attention to detail and proven ability to execute against plans. Ability to manage multiple projects based on priorities
- Excellent written and verbal communication skills
What the job involves
- We’re looking for a creative, data-obsessed individual to join our Growth and Analytics Marketing team
- As a Senior Associate of SEO, you will help take our technical SEO capabilities to the next level
- This includes providing support in execution on everything from keyword research to technical SEO to digging into the data to surface insights to guide SEO and inform the larger business priorities
- This role will be starting at a pivotal time as we expand our marketing team and continue to grow our business with new customers
- You’ll always tie everything back to business goals. Whether you’re analyzing a report or identifying trends in the data, you never lose sight of tracking bottom line revenue impact
- Help set the short and long-term vision for SEO, helping to position us as the premier food for work platform
- Develop recommendations for technical and cross-functional support and partnering with Marketing Ops to help to articulate key milestones, doing opportunity sizing where relevant in order to prioritize the work
- Partner with cross-functional teams and analytics to monitor web analytics and customer data to identify areas of improvement and create initiatives to grow organic revenue contributions
- Help lead the development of SEO strategies for the marketing team, driving growth and an increase new and returning customers coming in through SEO
- Partner with the content team to support organic content marketing and develop strategy, pivoting as needed
- Develop and execute an SEO campaign including a plan for technical wins, new and existing content (onsite and blog), landing page testing, monthly reporting, and ongoing SEO audits
- Create and maintain dashboards and metrics reports on activities and tests that measure and analyze impact, providing recommendations and a plan to drive continuous improvement
- Help manage agency and vendor relationships, giving input into priority setting during weekly/monthly meetings
- Assist in the development of the marketing landing page strategy, working collaboratively with the design and development team to ensure the website meets customer needs and expectations
- Keep abreast of latest SEO news (ex. AIO, Core updates), trends research, innovations, algorithm updates and competitor analysis and make continuous improvements on business strategy
Application process
- Please have fun with the Cover Letter portion of the application! It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role, and highlighting anything else you think we should know!
Our take
ezCater is an online marketplace app that provides catering options for businesses, working with food providers who enter their menus onto the app for customers to browse. ezCater sends each store its orders and handles customer service whilst the food providers fulfill the orders.
ezCater profits by charging a small commission on all orders that restaurants fulfill. The company counts JLL, RingCentral and the San Francisco 49ers among its customers. It previously fuelled expansion through acquisitions such as online catering platform GoCater in 2018 and MonkeySoft Solutions in 2019.
ezCater has enjoyed strong growth so far, in part by focusing on meal deliveries to a growing hybrid workforce as an employee benefit. It has been eyeing an IPO for some time, though these plans are yet to come to fruition. In the meantime, it has continued to develop its technology and unveiled a new supplier diversity program to uplift small businesses owned by underrepresented groups.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2021
$100m
SERIES D
Apr 2019
$150m
SERIES D
Total funding: $433.9m
Company benefits
- Unlimited Vacation
- Stock Options
- Medical & Dental Insurance
- Subsidized MBTA Passes
- 401k Match
- Stocked Kitchen
- Company Outings
- Parental Leave
- Cupcakes
Company values
- Lead - We’re autonomous. Everyone is empowered to own their work and we minimize unnecessary steps
- Grow - We hire awesome people. You can move sideways, you can move up, and there are always new opportunities to learn
- Play - We never turn down a reason to celebrate. We get a lot done and have fun along the way
Company HQ
Financial District, Boston, MA
Articles
Leadership
Stefania Mallett
(Director)Former CEO of the company. Studied at MIT before spending 20 years in leadership positions at firms including IntraNet, Taskmail, More than Words, and InSite Marketing Technology.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at ezCater