Senior Vice President of Client Success, Cadent
$275-385k
More information about location
2-3 days a week in office
AI and ML-driven data solutions for advertising and marketing
Posted today
AI and ML-driven data solutions for advertising and marketing
501-1000 employees
Posted today
$275-385k
More information about location
2-3 days a week in office
501-1000 employees
Company mission
Igniting seamless connections between brands, publishers, and consumers using predictive AI and unified omnichannel workflows.
Role
Who you are
- 15-20+ years of leadership experience in Sales, Client Success, Client Services, or Account Management within the Ad Tech industry. Experience leading large teams through periods of rapid growth and ambiguity
- Proven expertise in managing both high-touch media performance / managed services teams and self-serve platform consultation
- Strong background in programmatic advertising, data-driven marketing, and performance storytelling
- Extensive history of collaborating with Product and Engineering teams to translate business requirements into scalable platform features
- Ability to transform and manage change in a dynamic and fast-paced environment; support complex business dynamics and drive efficiencies through process improvements and automation
- Builder and continuous improvement mindset who can create or optimize systems, playbooks, onboarding, and scalable frameworks
- Executive presence capable of driving strategic partnerships with key client leadership
- Expert at communicating the big picture up and down the organization and is comfortable working in a constantly changing environment with a problem-solving leadership style
- Exceptional interpersonal skills and the ability to build strong relationships with partners in the organization
- Bring a sense of “fun” that inspires others and creates a healthy team environment
What the job involves
- Cadent is seeking a visionary Senior Vice President of Client Success to lead our linear and digital client-facing organization across managed- and self-serve, unify our service models, and drive unparalleled client value
- From Media Planning to Account Management to Creative Services, the Senior Vice President of Client Success will own the entire client journey pre- and post-sale, responsible for retention, renewal, expansion, and satisfaction
- As a member of the senior leadership team and reporting into the Chief Operating Officer, this role will build a cohesive strategy that bridges platform adoption with managed services performance, acting as a strategic partner to our clients
- This role demands a blend of analytical rigor, Ad Tech expertise, and top-tier leadership skills
- This role will also work in close partnership with Sales and Sales Strategy & Solutions but is distinctly accountable for pre- and post-sale client value - including retention, expansion, and long-term client health
- It also plays a critical role in aligning Product, Engineering, and Go-to-Market (GTM) teams around a shared understanding of client needs and outcomes
- This leader will guide a large team of talented associates to ensure clients get the simplest, smartest, and most outcome-driven experience, whether they rely on Cadent to run full-funnel media or operate in self-serve through our platform
- The Senior Vice President of Client Success will unify these models under a single client value narrative, elevate a high-performing team, and serve as a strategic executive partner to our clients
- This role is for someone who can transform a team into business growth, enhance our clients’ results, reinforce Cadent’s story, and scale a Client Success organization that reflects Cadent’s mission to be the leader in predictive advertising
- Ultimately, Cadent is looking for someone who is excited by the role and has a vision for where and how Client Success should evolve and modernize into Cadent’s future
- Team Leadership: Build, mentor, and scale a high-performing organization of Media Planners (digital and linear), Account Managers, and Creative Designers. Strengthen teams under a single client excellence vision and operating model. Set clear goals, provide regular coaching, and manage the performance of team leaders
- Talent Development: Develop talent, build talent pipelines, and foster an environment which allows everyone to bring their best selves to work. Establish career paths and empower associates and partners to act in the best interest of the client and company and regularly recognize contributions and accomplishments
- Business Transformation: Drive the strategic, holistic rethinking and restructuring of the client journey, internal operations, technology stack, and organizational culture to move from a reactive, support-oriented model to a proactive, value-driven organization that accelerates long-term client value, in partnership with Sales, Product, and Engineering
- Client Growth and Expansion: Develop and scale a unified Client Success strategy that aligns managed services and platform services and motions around retention, expansion, usage, and client health. Create the framework for team to identify expansion opportunities based on daily agency interactions and performance
- Revenue Accountability: Partner with Sales to identify and execute resell and upsell opportunities with eventual accountability for a revenue target. Own and report on key client metrics to the executive team, with direct accountability for reducing churn and driving retention rates
- Strategic Client Success: Lead account-specific QBRs (Quarterly Business Reviews), present performance data, value realization, opportunities for growth, and recommendations to expand partnership
- Cross-Functional Leadership: Partner closely with Sales, Product, and Marketing to establish and share voice of client (e.g., feature requests, usability issues, performance gaps). Ensure feedback informs the product roadmap and that "selling with a retention focus" is instilled throughout the organization
- Operational Excellence: Define and optimize the end-to-end client lifecycle, including onboarding, delivery, reporting, renewal, and develop execution-based playbooks utilizing a combination of technology, automation, and process improvements
- Ad Tech Expertise: Drive the strategic narrative that connects our identity graph, audience data (1P/2P/3P), and measurement to real revenue outcomes for clients
- Culture Driver: Cultivate a supportive and high-performance culture by modeling organizational values, providing regular constructive feedback, and implementing recognition programs that celebrate both behaviors and results
- What Success Looks Like:
- Both business models (managed services and self-serve) run with clarity, predictability, and measurable client value
- Retention improves, expansion accelerates, and client health becomes more proactive and data-driven
- Clients become true experts in audience strategy, attribution, and platform operations through your team’s enablement
- Clients see Cadent as a mission-critical partner and the simplest path to driving performance
- The organization scales efficiently without adding proportional cost or complexity
- A high-accountability, high-impact organization where teams consistently deliver measurable client outcomes, operate with clarity and ownership, and are recognized as trusted partners by clients and internal stakeholders
- A culture of excellence, continuous development, and collaboration
Our take
The TV advertising ecosystem is complex and hard to navigate. Cadent, an advertising connectivity company, helps TV advertisers and publishers to understand their audiences, activate marketing campaigns and simplify cross-screen advertising. Ultimately, the company helps its clients streamline their workflows through integrations and data analysis.
Its flagship platform combines identity, data and inventory into an ecosystem of hundreds of integrated partners, providing predictive advertising AI to better understand audiences and achieve better results. It infuses predictive intelligence throughout the advertising lifecycle, claiming to reduce manual workload by 70% and accelerate resolution speed by 200%. AI intelligence is at the core of Cadent’s product, having worked with Google Cloud and Vertex AI on its agents from the get-go.
Cadent has seen a period of growth in the last few years, having acquired machine learning advertising company Ad Theorent in 2024 and embedding its platform on Google Gemini’s interface. The latter will open up Cadent to an even larger customer base, and suggests more growth to come for the company.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2013
$4m
SERIES A
Jan 2012
$1.2m
SEED
Total funding: $5.2m
Company HQ
Midtown South, New York, NY
Leadership
Nick Troiano
(CEO)Previously CEO at Blackarrow, VP of Business Development at Yahoo, SVP Sales & Business Development at Maven Networks and EVP Strategy & Business Development at Clearstory Systems.
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