Associate Director of Performance Optimization, Zeta Global

$236k

+ Employee Equity and Stock Purchase Plan

Senior level

New York

3 days a week in office

Cloud-based marketing technology

Be an early applicant

Cloud-based marketing technology

1001+ employees

B2BBig dataMarketingSaaSAdvertisingData Analysis

Be an early applicant

$236k

+ Employee Equity and Stock Purchase Plan

Senior level

New York

3 days a week in office

1001+ employees

B2BBig dataMarketingSaaSAdvertisingData Analysis

Company mission

To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.

Job

Company

Role

Who you are

Bachelor’s degree in Information Management or Computer Science plus 5 years of experience in the job offered or as Marketing Associate Email Operations

What the job involves

Zeta Global seeks an Associate Director, Performance Optimization in New York, NY to oversee, implement and manage day-to-day launch and QA of new path optimization
Launch, manage and optimize advertiser campaigns within the ad serving tech stack
Assist sales/account teams in updates to offer caps, zip lists, targeting, identify opportunities and deliver offer optimization recommendations related to targeting, placement and creative
Deploy data driven testing processes to determine the most effective funnel conversion tactics
Track performance daily, communicate reports/scorecards to stakeholders, and adjust plans as needed
Leverage data and reports to understand growth levers, dig into user experience and consumer behavior, and look for trends and growth opportunities across core KPIs
Collaborate with cross-functional teams, including designers and developers, to identify opportunities for UI enhancements and implement improvements
Identify opportunities and deliver offer optimization recommendations to the commercial facing teams (account management and sales)
Produce internal operational documentation that details new product releases or enhancements based on internal CRM
Collaborate closely with sales/account managers on opportunities within various verticals

Our take

Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.

Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.

Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

11% employee growth in 12 months

Glassdoor (3.7)

Company

Funding (last 2 of 3 rounds)

Apr 2017

$115m

SERIES F

Jul 2015

$125m

LATE VC

Total funding: $310m

Company HQ

Midtown South, New York, NY

Leadership

David A Steinberg

(CEO)

Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004

John Sculley

(Vice Chairman of the Board & Investor)

Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.

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