Senior Performance Marketing Manager, LegalZoom
$116.3-186k
Online legal advice platform
Be an early applicant
Online legal advice platform
1001+ employees
Be an early applicant
$116.3-186k
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 7-9+ years of hands-on Performance Marketing experience, with a track record of owning channel strategy — not just executing against it
- Recent hands-on-keys experience with Google Ads (Display and YouTube) and The Trade Desk required; experience on additional DSPs and Paid Social platforms (Meta, TikTok, Reddit, LinkedIn) preferred
- Demonstrated ability to independently build and communicate a multi-quarter channel roadmap to senior stakeholders — including written briefs, executive presentations, and performance narratives
- Strong project management skills: experience managing complex, multi-workstream projects with clear milestones, stakeholder accountability, and on-time delivery
- Excellent written and verbal communication skills; proven ability to present performance results and strategic recommendations to senior leadership clearly and with confidence
- A proactive operating style — you identify gaps, raise opportunities, and move work forward without waiting for direction
- Hands-on experience using AI tools (generative AI, automation, platform-native AI features) to improve marketing output and efficiency; interest in building new AI-enabled workflows
- Deep technical command of programmatic buying: trafficking, tagging, API integrations, attribution, platform nuances
- Understanding of advanced attribution models (MTA, MMM), incrementality testing methodologies, and brand lift studies; experience partnering with Analytics teams to advance these capabilities preferred
- Advanced Excel and data analysis skills; strong QA instincts and bias for accuracy
- Bias for action, strong problem-solving skills, and the ability to manage competing priorities without losing quality or momentum
What the job involves
- The Sr
- Performance Marketing Manager will own all aspects of both in-house and agency-executed Programmatic campaigns — from strategy and planning through execution, measurement, and executive reporting
- You will plan and execute Programmatic media campaigns across multiple platforms (e.g. Google Ads, The Trade Desk) independently developing media strategy, creative briefs, and a testing roadmap grounded in data
- You will serve as the internal subject matter expert for Programmatic, driving a multi-quarter channel roadmap and representing the channel confidently to cross-functional partners and senior leadership
- This role requires a proactive, strategic operator who can manage complex workstreams, communicate with clarity at all levels of the organization, and leverage AI and automation to increase speed and analytical rigor
- Plan and execute paid acquisition campaigns across all Programmatic channels (Display, Video, CTV, Native, Audio, etc.) on platforms including Google Ads, The Trade Desk, and others, with full accountability for CPA and ROAS goals
- Manage a combination of in-house executions, agency-led campaigns, and Direct IO partnerships
- Ensure campaigns are set up for successful execution end-to-end — including tagging, creative briefs, measurement frameworks, and QA
- Independently develop and own the Programmatic channel roadmap, translating business objectives into a prioritized, quarter-over-quarter plan
- Identify whitespace opportunities, make investment recommendations, and proactively bring forward strategic proposals — without waiting to be asked
- Stay current on industry trends, emerging platforms, and best practices; bring a point of view on where Programmatic is going and how LegalZoom should respond
- Prioritize and execute a continuous testing calendar across audiences, creatives, placements, and partners to generate actionable insights and improve performance
- Build, monitor, and report on all relevant KPIs (sessions, engagement, conversions, revenue, CPA, ROAS), using data-driven insights to optimize campaigns and make strategic recommendations
- Demonstrate deep understanding of advanced attribution models — including multi-touch attribution (MTA) and marketing mix modeling (MMM) — and apply that knowledge to campaign measurement strategy and investment decisions
- Design and interpret incrementality tests (e.g. geo holdouts, conversion lift studies) to validate channel impact and inform budget allocation beyond last-touch signals
- Leverage brand lift studies to measure awareness and consideration impact of upper-funnel Programmatic investments, connecting brand signals to performance outcomes
- Partner with Data Science and Analytics teams to advance MTA, MMM, incrementality, and brand lift capabilities at scale
- Own reporting cadences for Programmatic performance — preparing clear, executive-ready updates that translate data into narrative, highlight business impact, and surface decisions that require leadership input
- Communicate proactively and confidently with senior stakeholders, both in written updates and verbal presentations; tailor communication style and altitude to the audience
- Maintain and evolve reporting templates with insights across campaign, tactic, audience, and inventory dimensions
- Manage multiple concurrent workstreams with rigor — tracking milestones, flagging risks early, and holding yourself and partners accountable to deadlines
- Drive cross-functional initiatives with Creative, Data Science, Product Marketing, Dev, and other Growth Marketing teams; own your part of collaborative projects from briefing through delivery
- Proactively identify blockers and dependencies before they become problems; surface solutions, not just issues
- Actively leverage AI tools (e.g. Claude, ChatGPT, platform-native AI features) to accelerate analysis, improve creative iteration, and automate repeatable workflows
- Evaluate, pilot, and advocate for new AI-enabled capabilities within the Programmatic stack; help build team fluency by sharing what works
- Drive martech best practices including trafficking workflows, data and API integrations, and platform-specific tagging requirements
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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