Director of Customer Lifecycle Marketing & Engagement, LegalZoom
$148.5-237.6k
Online legal advice platform
Job no longer available
Online legal advice platform
1001+ employees
Job no longer available
$148.5-237.6k
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- We need a leader, with a strong background in data, analytics and omni-channel lifecycle marketing journey orchestration to enhance our end to end consumer engagement with the goal of increasing conversion, retention and LTV
- We are looking for a candidate that has experience revamping lifecycle technology and strategies to ensure we are delivering personalized communication to all of our customers through the most appropriate channel depending on their specific stage in the customer journey
- 5+ years CRM and lifecycle marketing leadership experience, 10+ years in the function
- Demonstrated experience leading CRM programs in a D2C subscription model
- Experience in scaling, and transforming customer engagement strategies to make them more personalized and connected across all channels
- Expert knowledge with all technology tools that can enhance our lifecycle strategy including but not limited to CRM platforms, CDPs, journey tools, and recommendation engines
- Deep experience developing and implementing cohort-based lifecycle roadmaps and customer engagement triggers based on personalization mechanics
- Strong sense of ownership to drive key business metrics and company growth
- Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (product, marketing, data, design, etc.) and an ability to coordinate timely feedback and approvals
- Strong data, critical thinking and analytical skills with proven ability to translate performance metrics into actionable insights
- Ability to navigate and lead by influence across departments to build consensus around critical initiatives with a bias towards action
- Leadership experience including the ability to build and grow a team and to collaborate and influence teams to drive positive business performance and results
- Strong motivation, presentation and communications skills including experience working closely with senior leadership (c-suite)
- Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams. Creative approach to new ideas, experimentation with new initiatives that fuel growth
- Bachelor’s degree required; MBA a plus
What the job involves
- We are looking for a Director, Lifecycle Marketing to join the LegalZoom Marketing organization
- This leader will report to the VP, Go-to-Market and will be responsible for completely re-imagining the way we think about our lifecycle marketing
- Channels you’ll oversee include email, text, notifications, and voicemails, and you’ll partner with sales and paid teams to build strong connections between these channels and the messages that are communicated to our customers
- As an expert in the field, this will include identifying, by cohort, lifecycle roadmaps, personalization, and appropriate cross-sells, up-sells and win-backs based on the customer, and then work cross-functionally to lead and implement these efforts
- As a Director, and leader in the company, you will also be responsible for helping to lead teams, foster talent, develop a high performing culture, and role model the values and principles of the organization
- Improve customers satisfaction and lifecycle performance, leveraging a customer centric, data-driven and multi-channel approach to create omni-channel journeys that deliver the right message through the most appropriate channel at each stage of the customer journey
- Develop and deliver lifecycle marketing metrics and OKRs with a laser focus on data; measure and optimize the lifecycle marketing team’s direct influence on conversion rates, retention and LTV
- Instill high velocity, insight driven testing and optimizations across all channels to accelerate lifecycle performance
- Lead development of data driven triggers and personalized communication at all stages of the customer journey
- Assess the current lifecycle tech stack and identify necessary enhancements needed to enable personalized communication across all channels
- Forecast, budget and deliver on lifecycle revenue goals within approved budgets
- Lead the strategy and partner with the Brand & Creative team to enhance lifecycle marketing creative, copy and content
- Partner with Product Marketing and MarTech to develop audience strategies, and identify customer segments to uncover and reach audience segments at the right time and place, along with right offers in their customer journey
- Monitor and report on key lifecycle marketing metrics and have a clear understanding of performance drivers at any given time
- Ensure that lifecycle marketing campaigns are being sent error free and implement new quality assurance processes as needed
- Monitor blocklists, unsubscribes, churn, deliverability and other related metrics to protect health of the database
- Effectively communicate with business leads, product, creative, partners and other cross-functional teams to drive projects to completion
- Foster the growth of the lifecycle marketing team including mentorship of direct reports to drive professional growth, governance of programs to ensure scalable best practices, and provide direction to guide the execution activities
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
Salary benchmarks
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