Director of Marketing, Harbinger Motors
$160-200k
+ Early-stage stock options
Office located in Garden Grove, CA
Commercial EV manufacturer
Open for applications
Commercial EV manufacturer
101-200 employees
Open for applications
$160-200k
+ Early-stage stock options
Office located in Garden Grove, CA
101-200 employees
Company mission
To transform the automotive and transportation industries, bringing to market EVs developed from the ground up to address the needs of the medium-duty vehicle industry.
Role
Who you are
- You should have exceptional communication skills and the ability to lead initiatives, collaborating with internal stakeholders and external partners, as well as to grow the company’s marketing and communication functions as the business scales
- At least 15 years of experience in the automotive or transportation industries, ideally in a company that operates through both direct sales and franchise dealership networks
- Strong grasp of the unique dynamics of the commercial automotive and EV marketplaces. You will ideally have a deep understanding of the relevant customer base and key stakeholders across the industry
- Strong digital marketing expertise, including social media, SEO, and content strategy
- Strong experience in supporting corporate events, trade shows or conferences and/or experiential marketing activations
- You have demonstrated expertise in leveraging data for marketing optimization
- Ability to do some graphic design and photo/video editing
- Experience effectively managing new product introductions
- You have proficiency in utilizing all major social media platforms for business purposes and understanding of digital marketing trends, paid and unpaid advertising, and analytics
- Experience and understanding of modern AI-based tools to improve the efficiency of marketing and communications activities and save costs
- You have experience in leading marketing and communications tools, e.g., Sprout Social, Mailchimp, HubSpot, Cision, MuckRack, etc
- Strong operational skills, with the ability to coordinate and motivate engagement from cross-functional teams
- Have excellent written and verbal communication skills with a keen eye for detail, along with the ability to translate highly technical information for a general or non-expert audience
- Ability to manage multiple projects simultaneously and meet deadlines
- Strong analytical and problem-solving skills, with a data-driven and results-oriented approach
- Startup experience preferred
- Optional: Experience in coordinating with external PR firms and managing media relations
What the job involves
- Harbinger is seeking a highly motivated and experienced Director of Marketing as the company’s most senior dedicated lead in marketing and communications. The Director of Marketing for Harbinger must possess a proven track record in leading ground-up brand development and managing both corporate-level and franchise (i.e., dealer) marketing
- In addition, the role will involve executing successful tradeshow events/conferences, developing impactful marketing campaigns, and growing a strong online and social media presence
- This individual will work as a strategic business partner with both Harbinger’s executive leadership team - reporting to the company’s Head of Corporate Development - and the company’s sales and business development teams, working to develop and refine the business’s brand and product strategies, with appropriate data-driven planning, to support Harbinger and its dealers/partners in meeting their growth objectives
- Lead on day-to-day marketing activities, including developing and executing marketing strategies to drive brand awareness and customer engagement
- Create compelling sales collateral, promotional materials, and other marketing assets to support sales and business development efforts
- Collaborate with internal teams to ensure brand consistency across all communication channels
- Provide dealers (and other third-party distribution partners) with marketing tools, advertising campaigns, content collateral and co-op marketing programs to ensure alignment with the overall corporate strategy and increase vehicle sales through the dealer channel
- Serve as key internal knowledge expert on channel marketing, tailored for both direct customers (national accounts) and franchise dealerships. Collaborate with sales and business development teams to ensure marketing efforts align with dealer needs and market trends
- Create marketing strategies that enhance the customer journey from awareness to purchase and retention, ensuring a seamless experience across both direct and dealer channels
- Analyze market trends, consumer behavior, and sales data - leveraging Harbinger’s expansive dealership network - to refine and optimize marketing strategies. Implement KPIs to track the effectiveness of marketing initiatives
- Collaborate with the Head of Corporate Development and the executive management team to ensure that product offerings align with dealer and customer needs as well as market priorities
- Oversee the company’s digital marketing initiatives, including SEO, social media, email marketing, and website optimization. Lead strategies for driving online traffic and improving conversion rates
- Monitor social media trends and industry developments to implement relevant strategies and best practices
- Manage the company website to ensure it remains up-to-date, informative, and user-friendly, and work to optimize for SEO
- Provide marketing leadership for highly impactful attendance by Harbinger at events and conferences, collaborating with the business development and sales teams. Lead on developing trade conference booths and collateral to support event attendances
- Source and collaborate with external vendors and agencies to execute marketing initiatives and content production. Evaluate vendor performance and negotiate contracts to maximize efficiency and return on investment
- Submit purchase orders, prepare budgets, and track spending for the marketing department
Our take
Traditionally, commercial fleets and medium-duty vehicle operators have faced barriers such as high acquisition costs and limited options in the electric vehicle market. Harbinger aims to disrupt this landscape by developing an electric stripped chassis that specifically caters to the performance, durability, and lifespan expectations of Class 4 to Class 6 vehicles.
The company's focus on delivering an EV platform priced with zero acquisition premium addresses a key obstacle in the widespread adoption of EVs within the commercial sector. With impressive funding to its name, Harbinger Motors is ready to play a pivotal role in shaping the future of electric mobility for commercial and specialty vehicles; focussing on enhancing safety, driver experience, and overall vehicle operation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (2 rounds)
May 2024
$13m
EARLY VC
Sep 2023
$60m
SERIES A
Total funding: $73m
Company benefits
- 100% Comprehensive Health Coverage: You and your loved ones are covered with top-tier medical, dental, and vision insurance
- Accelerate Your Wealth: As one of our first 100 employees, you'll have the opportunity to rev up your financial future with early-stage stock options
- Unleash Your Time: Take control of your work-life balance. Salaried teammates receive flexible PTO and the freedom to celebrate holidays and wellness days as you see fit
- Cruise into Vacations: Enjoy an exciting annual vacation stipend to help you recharge your batteries
- Fuel Your Day: Forget brown bag lunches; we've got you covered with paid lunches and dinners to keep you energized
Company values
- Delivering on a cleaner planet: We want to leave the world better than how we found it. Rather than utilize 50-year-old gas and diesel technologies with immeasurable environmental costs, we seek solutions that enable businesses to operate successfully in ways that are also good for our planet
- Protecting our communities: Medium-duty vehicles drive straight to our doorsteps every day, carrying with them harmful noise and pollution. By decarbonizing this important segment of the transportation industry, we can deliver solutions that place human health and wellness at the center of the equation
- Change the game: Why can’t cleaner transportation and improved performance be available at a viable price point? We are perpetual innovators, developing new technologies and ways of doing business that reject the status quo and the myth that a transition to clean mobility will come at a cost
Company HQ
West Rancho Dominguez, CA
Articles
Leadership
John Henry Harris
(CEO)Previously worked at OED Consulting Engineers as a Hardware Engineering Consultant. They also served as the Head of Sentry Tower Hardware and principal Mechanical Engineer at Anduril Industries.
Phillip Weicker
(CTO)Previously co-founded Cannoo and held various roles at the company between 2017 and 2020. Before Cannoo, they worked at Faraday Future where they served as the Director and Senior Manager of Battery Systems.
William Eberts
(COO)Previously worked as an Engineering Project Manager at Anduril Industries. Before that, they were a Program Manager at Cannoo.
Salary benchmarks
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