Marketing and Events Manager, LGBT Great

• Proven experience in marketing, communications, or a related field
• Excellent written and verbal communication skills
• Creative thinker with strong project management and organisational skills
• Ability to distil complex subject matter into accessible content for our audience
• Positive, persuasive communicator
• Understanding of inclusion and people issues within a business environment
• Proficiency in digital marketing tools and analytics

Desirable

• As Marketing and Events Manager for LGBT Great, part of Allied People Group, you will play a vital role in shaping the growth and visibility of our organisation
• You will lead on developing and implementing innovative marketing strategies that amplify LGBT Great’s mission, strengthen brand awareness, and engage diverse audiences
• By driving membership, fostering community, and showcasing our impact, you will directly support the strategic business objectives and long-term success of LGBT Great
• You will work closely with the CEO, internal teams, member firms, partners, and external agencies in this role
• This is the perfect opportunity for someone who thrives in a fast-paced, multifaceted environment, is passionate about marketing and inclusion, and is eager to grow within a dynamic, mission-led organisation
• We are committed to creating truly inclusive workplaces, where everyone can prosper and thrive
• There has never been a more exciting time to join!
• Strategy & Planning:
• Develop and execute a comprehensive marketing strategy aligned with LGBT Great’s vision and growth objectives, in line with broader Allied People Group goals
• Conduct market research to identify market trends, audience insights, and opportunities to position our organisation as a thought leader
• Oversee the marketing budget, ensuring effective allocation across all programmes and channels
• Collaborate with the sales team to support lead generation and conversion for all advertising and outreach activities
• Drive participation and visibility for all initiatives
• Marketing & Content Management:
• Maintain brand consistency across all channels and materials to effectively communicate our mission and vision and offering
• Manage and optimise digital presence, including website, external communications, and social media platforms
• Lead the production of marketing collateral including blogs, social media, digital assets,
• Run and manage campaign materials including paid social media and advertising for key programmes, research launches, and flagship events
• Event Management:
• End to end management of virtual and in-person events including
• Working with stakeholders to develop event concepts and themes
• Creation of event microsite and registration set-up
• Management of event timelines, logistics, attendee management
• Post event feedback, follow-up and communications
• Measurement & Reporting:
• Analyse digital performance and audience engagement, reporting on key metrics and return on investment
• Track, analyse, and report on marketing effectiveness, using data to recommend improvements
• Set and monitor KPIs and return on investment for all marketing activities