Senior Performance Marketing Manager, Buildkite
$140-170k
Automation & collaboration tools
Job no longer available
Automation & collaboration tools
101-200 employees
Job no longer available
$140-170k
101-200 employees
Company mission
To build tools to help the best software teams stay happy and productive.
Role
Who you are
- The ideal candidate will have a proven track record of driving customer acquisition and revenue growth through innovative and data-driven performance marketing strategies
- Relevant experience in performance marketing, preferably in the B2B SaaS or technology industry
- In-platform expertise with Google Adwords and YouTube Ads and with familiarity with social ad platforms and programmatic DSPs (including ad ops such as pixels and tracking)
- Proven track record of successfully managing multi-channel marketing campaigns and driving measurable results
- A hands-on approach and willingness to dive into the details to ensure successful execution of marketing campaigns
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams
- Experience with marketing automation platforms (e.g., Marketo, HubSpot) and analytics tools (e.g., Google Analytics) preferred
- Passion for technology and innovation; understanding of the developer ecosystem a plus
What the job involves
- As a key member of the marketing team, you will be responsible for planning, executing, and optimizing multi-channel campaigns to increase brand awareness, drive qualified leads, and ultimately contribute to the company's revenue goals
- Developing and implementing integrated performance marketing campaigns across multiple channels such as SEO/SEM, paid and organic social media, display ads, and influencer collaborations
- Each day involves strategizing and executing campaigns to boost brand visibility and engagement
- Overseeing audience management, creative development, budget allocation, and bidding strategies to enhance campaign efficiency
- This includes setting up technical aspects and analyzing campaign performance regularly to ensure optimal results
- Collaborating with diverse teams to craft compelling messaging and content that resonates with our target audience
- Daily activities involve brainstorming sessions and content creation to drive audience engagement effectively
- Analyzing campaign performance data daily to identify patterns, glean insights, and spot optimization opportunities
- This involves interpreting data metrics to enhance return on investment (ROI) and continually improve campaign effectiveness
- Managing budget distribution and forecasting to ensure campaigns stay within budget while achieving desired outcomes
- Daily tasks involve monitoring spending and adjusting strategies to meet campaign objectives
- Keeping up-to-date with industry trends and best practices in performance marketing
- Each day includes researching new opportunities for growth and innovative marketing strategies
- Leading the development and optimization of landing pages and conversion funnels to improve lead generation and customer acquisition metrics
- This entails refining landing pages and funnels to maximize conversion rates and drive business growth
- Implementing A/B testing and other experiments daily to optimize campaign performance and drive incremental improvements in key metrics
- This involves continuously testing and refining various elements of campaigns to achieve better results
Our take
With researchers predicting that the CI/CD tools market will continue growing into the new decade, now is a better time than any for companies like Buildkite to find clients. Founded in Australia in 2014, Buildkite is well placed to find delivery company clients in the 2020s from its huge landmass and export home country of Australia.
Buildkite design tools and platforms for eCommerce, communications, and delivery companies as large as Shopify and Intercom. It has raised considerable funding which fuels the development of new products after the success of its Test Analytics tool (which can help test the reliability of test suites for developers.) As it continues to add to its suite of offerings, Buildkite has shown some real staying power, remaining relevant amidst a lot of competition.
Steph
Company Specialist at Welcome to the Jungle
Insights
43% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2022
$21m
SERIES B
Aug 2020
$19.7m
SERIES A
Total funding: $40.9m
Company benefits
- Yearly budget to spend on travel, conferences, workshops, courses, and books
- Comprehensive health and hospital cover
- 6 months of paid parental leave if you’re the primary carer, and 3 months if you’re secondary
- Budget for a desk and chair, and a new computer as well as any other tech
- Co-working budget
- 6 weeks of paid leave per year
- Take time out of work for fitness
- Yearly budget to spend on things like yoga, climbing, personal training, or a day at the zoo
Company HQ
CBD, Melbourne, VIC
Leadership
Kevin Gounden
(CEO)CEO of the company since 2025. Previoulsy CPO at Lightcast and Randstad Enterprise, Board Advisor and Co-Creator at MojoSpark, and Managing Director at Teamery.
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